Based in Detroit and dedicated to producing American built products of the highest possible quality.
Built with only the best available watch components, we utilize a production process in our state-of-the-art Detroit factory to hand-build each item, one at a time. This is the redefinition of luxury—a sensible realization that a brand name is worth nothing beyond the quality of the product it’s printed on, and a deep-seated belief that products should be built to last, and they should be built right here in America. That’s why Shinola is proud to handcraft watches that are made to last a lifetime or longer.
We created this printable sizing guide to help you judge the scale of our watches on your wrist. Print this template on an 8.5” x 11” piece of paper at 100% and cut out your preferred size.
Why not accept that manufacturing is gone from America? Why not let the rust and weeds finish what they started? Why not just embrace the era of disposability? And why didn't we buy a warmer coat before we moved here?
Through three Detroit winters, we’ve asked ourselves these questions. And worked not to find our answer, but to build it.
Because we don't think American manufacturing ever failed for being too good. Our worst didn't come when we were at our best. It happened when we thought good was good enough. It's a tall order to return to form, but we're up for it. We’re starting with the reinvigoration of a storied American brand, and a storied American city. Because we believe in the beauty of industry. The glory of manufacturing. We know there’s not just history in Detroit, there is a future. It’s why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality.