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Forevermark Diamond Jewelry

A Diamond is Forever

Forevermark Engagement Rings

Each design is hand-crafted to fully reveal the full beauty of the diamond it features, the ultimate expression of your love


Forevermark Earrings

During every step of it’s journey, strict criteria ensures that only the most beautiful diamonds are chosen to be Forevermark.


Forevermark Necklaces

The Forevermark promise means each Forevermark diamond is beautiful, rare and responsibly sourced.


Forevermark Tribute™ Collection

The Forevermark Tribute™ Collection celebrates a woman's unique qualities – her independence, her tenderness, her determination, her passion, and the depth of her personality.


Forevermark Black Label Collection

The Forevermark Black Label Collection includes five shapes, each cut with supreme symmetry to unleash dazzling light.


Forevermark Alchemy™ Collection

The Forevermark Alchemy™ Collection by Jade Trau transforms four classic diamond shapes into meaningful archetypes.


About Forevermark


The Forevermark Tribute™ Collection pays tribute to what makes her the incredible woman she is. The multiple diamonds represent her unique qualities – her independence, her tenderness, her determination, her passion – her individual style, and the depth of her personality.

The collection is a perfect luxury for yourself or gift for a loved one. It can be given between couples, from parent to daughter, daughter to mother, sibling to sister, or friend to friend, to celebrate a significant milestone, memorable occasion or just because.

With an assortment of pendants, rings and drop earrings available, the collection features multiple Forevermark diamonds in different shapes and various precious gold metals. Each piece in the collection can be harmoniously stacked or layered to create a perfectly curated look.

Every one of the Forevermark diamonds included in each piece of jewelry is inscribed, making the diamond as unique as the woman wearing it. Anyone giving, receiving or purchasing for herself can have a sense of pride the individual beauty of and inherent meaning behind a piece from The Forevermark Tribute™ Collection.

Each piece in the Forevermark Tribute™ Collection features beautiful, rare and responsibly sourced Forevermark. Forevermark goes beyond the standard 4Cs to individually select only those diamonds of the utmost quality and beauty.

Make your own Tribute and discover the full Forevermark Tribute™ Collection at Forevermark.com/Tribute.

Beautiful & Rare

Forevermark diamonds are hand-selected for their beauty and rarity, and each is genuine, untreated and natural. As part of the De Beers Group of Companies, Forevermark benefits from over 125 years of diamond expertise. Experts at the Forevermark Diamond Institute carefully inspect every diamond, going beyond the technical qualities of the 4Cs to hand-pick only those diamonds that are truly beautiful.

Of all the world’s diamonds, less than one percent is eligible to become Forevermark.

Responsibly Sourced

Each Forevermark diamond is also responsibly sourced, originating at one of a handful of carefully selected mines that benefit the people, community and country where they are located. Forevermark traces each diamond along its journey, ensuring strict business, environmental and social standards are met at every step.

Unique Inscription

Every Forevermark diamond receives an inscription that represents our promise that it is beautiful, rare and responsibly sourced. This means you can be proud to own and wear your Forevermark diamond forever.

Invisible to the naked eye, this inscription includes the Forevermark icon and a unique number, making each Forevermark diamond as special as the promise made when it is given or received. The inscription also allows each Forevermark diamond to be registered in your name, confirming it as uniquely yours. Register your Forevermark Diamond.

Only the most beautiful diamonds can become Forevermark.


All rough diamonds must come from approved sources that meet the Forevermark standards for responsible sourcing. Once this is confirmed, the rough diamond is examined for its inherent qualities; only rough diamonds of superior quality are eligible for Forevermark. Flaws such as large inclusions, and any cloudiness or haziness in appearance will in turn affect the cut and polished diamond’s brilliance. Therefore, these diamonds are not accepted for Forevermark. While all of these features may not affect a diamond's clarity on grading report, Forevermark sees them as limitations to beauty.


Forevermark selects Diamantaires who are among the world’s leading diamond cutters and polishers to craft Forevermark diamonds. Their expertise and ability to meet Forevermark’s exacting standards of polish, symmetry and proportions result in a Forevermark diamond being cut and polished to magnify its beauty and brilliance, not to maximize its carat weight. Once a diamond is cut and polished it is sent to the Forevermark Diamond Institute for further analysis. When it first arrives it is tested to ensure that it is natural and untreated. Then, each diamond undergoes a deep analysis of quality of the cutting and polishing of the diamond to ensure its polish has a high degree of transparency—its ability to reflect and refract light. The transparency of a diamond is not covered within a standard 4Cs grading report.


Forevermark excludes diamonds that may have durability issues. Those cut with a shallow crown or steep pavilion are rejected, as those diamonds are vulnerable to abrasions, chipping and breakage. These features are not verified within a standard 4Cs grading report. Only those diamonds that meet all the fundamental steps of Forevermark’s rigorous selection process earn the Forevermark inscription, which consists of the exclusive Forevermark icon and a unique identification number.

Watch the Forevermark Absolute Beauty video

The Forevermark Black Label Collection

The Forevermark Black Label Collection Forevermark & Day's Jewelers present a new generation of diamonds, cut with supreme symmetry and unprecedented accuracy to release a dazzling light. Available in round, square, cushion, oval and heart shapes, the Black Label Collection is the most exclusive collection of diamond cuts ever conceived. Black Label diamonds are different because of how and where the diamond facets are placed. When cutting a diamond to achieve outstanding optical performance, the facets must be hand crafted with meticulous precision. Each facet in the pavilion, crown and girdle of the diamond must be exactly the right size and placed at exactly the right location and angle, to within a few microns, for exacting symmetry, resulting in maximum sparkle. Historically, the round brilliant diamond has been the only shape to be cut with supreme symmetry and therefore to achieve maximum light performance. However, today, with state-of- the-art advances in technology and expert craftsmanship, Forevermark is able to offer diamonds in square, cushion, oval and heart shapes with symmetry that achieves optimum facet alignment. For the first time, fancy shape diamonds are able to exhibit brilliance, fire and scintillation comparable to round brilliant cuts, establishing a new collection of diamonds with unmatched brilliance.

The Forevermark Alchemy Collection by Jade Trau

The Forevermark Alchemy™ Collection by Jade Trau showcases the true beauty of a Forevermark diamond in a way that is unique to Jade’s design style. It is Jade’s intention to design a collection that bonds a diamond to its wearer. The Forevermark Alchemy ™ Collection by Jade Trau does just that by transforming four classic diamond shapes into meaningful archetypes. Jade believes that each archetype speaks to a part of a woman, while allowing her the ability to utilize her own creativity to combine the pieces that speak to her individually.

The pear-shaped diamond represents The Envoy: a woman who is creative, intuitive and compassionate.

The round diamond represents The Sophisticate: a woman who is classic, gracious and loyal.

The marquise diamond represents The Maverick: a woman who is adventurous, independent and spirited.

The emerald diamond represents The Vanguard: a woman who is bold, determined and genuine.

Which will you be?

As an authorized Forevermark retailer, we at Day's Jewelers sell The Forevermark Alchemy™ Collection by Jade Trau, available at our New Hampshire store locations.


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition. Any purchase made with a credit card must be returned to the original credit card. Please read more about our Returns and Exchanges Policy.


All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please read more for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more about the Day's Promise...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.

  • We promise to offer the lowest price possible on all of our items every day
  • We never apply additional markup just to put an item on sale
  • We have free shipping on orders over $95