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Rare, Precious, Eternal.

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Attention grabbing and said to be the only metal fit for royalty, platinum is one of the rarest of Earth’s metals. Platinum is a perfect choice for those you know who deserve only the best. The natural grey-white color of platinum is where its beauty lies. It displays a diamond's color very accurately and complements all skin tones. One of the best qualities of platinum is that it is corrosion and tarnish resistant which means that you never lose the gleaming natural grey-white color of your jewelry, regardless of what your hobbies or activities have in store for the piece. Platinum will never keep you from enjoying what your day might bring. This is unique to the platinum family and differentiates it from white gold, which, after a period of time or exposure to certain chemicals, will turn slightly yellow.

A Wise Choice

Platinum is incredibly resistant to chemicals and heat and is a wise choice for people working in professions that often deal with cleaning products, chemicals or open flame. Platinum is also very durable and does not wear down easily. It is excellent for everyday wear and is especially good if you work in a hands-on profession or hobby (i.e. construction, nursing, horseback riding, four wheeling etc.). Platinum is nearly impossible to crack and should not thin much even after many years of wear. This means that the shank of a platinum ring (the part of the ring that circles your finger) should retain its strength and durability for a lifetime. Because of their durability and classic style, platinum wedding bands for men are a very popular option, but platinum jewelry comes in many styles and designs to accomodate anyone looking for a long-lasting wear.

A Look Worth Copying

Platinum does not flake and therefore will show scratches more than other metals. The look that is created by groups of these tiny scratches is referred to as “patina” or a metal brushed appearance to the overall ring. Many people prefer this look and high fashion jewelry designers now copy it in unique silver and wedding band designs. However, if you prefer a high luster and attention-grabbing shine, platinum can be buffed quickly, for free, at Day’s Jewelers anytime.

Heavy Metal Jewelry

A very heavy metal, platinum has a strong and solid feel to it and weighs more than a gold piece. It is still malleable which allows platinum rings to be resized easily or cut off of your finger quickly if the need should arise. Platinum’s malleability also means that it will conform slightly to your unique finger shape after a few years of wear. If this bothers you, your ring can always be quickly and easily reshaped by any Day’s Jewelers customer service representatives.

Platinum's Price

Platinum is naturally a pure metal that appears as Pt or element 78 on the periodic table. Platinum is often alloyed with one or two other metals in jewelry construction to make it more affordable. This is necessary because platinum is so rare that only 5 particles of it appear in every 1 billion particles in the Earth’s crust. This is equivalent to only 5 tiny specks of ink in an Olympic sized swimming pool (the ink representing the particles of platinum).

There is no choice better than platinum for people wanting a beautiful, unique, elegant, yet durable metal.

Platinum - Rare, Precious, Eternal.

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If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition. Any purchase made with a credit card must be returned to the original credit card. Please read more about our Returns and Exchanges Policy.


All orders shipped UPS are fully insured and require a signature at time of delivery unless shipped by USPS. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. Orders over $1,000 enjoy free overnight shipping via UPS. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please read more for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty for every diamond purchased stating that it was ethically-sourced. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Discover the Day's Promise.


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.