Holiday Catalog

Jewelry 201 - Jewelry Information, Jewelry Tips and Trends

  • Amethyst: 2018 Color of the Year


    This February let's channel the late musical icon, Prince, and celebrate Purple Rain! Purple "Reign", that is! Per Pantone, the 2018 Color of the Year is Ultra Violet, and here at Day's Jewelers we are ready to "rock" the color purple. Of course, there is no greater month to for us to embrace Ultra Violet than February when birthstone Amethyst dominates the jewelry world.

    If you haven't already, very soon you will be seeing Ultra Violet everywhere. From furniture to hair color, candy packaging to cosmetics, clothing to vehicles, so I'm blogging to remind you to accessorize 2018 with amethyst!

    As part of the Quartz family, amethyst is abundant, low maintenance, durable, affordable, and a fabulous way to show off a highly fashionable jeweled look for a great price. One of my favorite ways to show off amethyst is by stacking Ed Levin handmade sterling silver bangles featuring our favorite purple gem!


    Tales have been told that supernatural powers have been linked to amethyst. For centuries, amethyst had been believed to heal and protect people from illnesses. Many even believed drinking alcoholic beverages served in amethyst cups would prevent drunkenness. While today we have modern medicine on our side, amethyst is still considered to be a healer of the body and soul through energy according to many who practice alternative medicine. Additionally, many millennials wear not only amethyst, but other Quartz crystals as well, for mental, physical, and spiritual intervention in their daily lives. Our new silver line, T. Jazelle, brings that trend to the our reality with The Cleo Collection, displaying singular cylindrical crystals on a 36 inch chain; and expansion bracelets with polished beads made out of genuine gemstones accessorized with a single silver charm.


    Guest Fashionista, Morgan Bouchard, formerly of the Topsham Day's Jewelers, was kind enough to put together outfit pairings featuring Ultra Violet for your style inspiration. To enhance these looks, come try on this east-to-west oriented oval amethyst and diamond necklace set in white gold on an 18 inch chain. Of course, you will also need to try on the matching pair of earrings where the oval amethyst are oriented North-to-South. Top off the jeweled pairing by wearing this ESTATE oval amethyst ring set in 14k white gold. You'll want to act fast on the ring, it's bold, beautiful, and a great big look - but we only have ONE in company and it's the only one we will ever have!

    So there you have it. Amethyst, the color of royalty, is the reigning "Prince" of 2018 thanks to Pantone and the color Ultra Violet. With Valentine's Day less than 2 weeks away, make sure to keep on trend by shopping for Amethyst. - And don't forget, if Ultra Violet is not your color, Forevermark diamonds go with everything!



  • It's Engagement Season!

    The 2017 Bridal Catalog is available to view online now. Shop through engagement rings in a curated fashion by brand and category.
  • Platinum - A Diamond’s Best Friend

    Platinum – A Diamond’s Best Friend. Surveys reveal that more than 80% of women looking to be engaged, prefer Platinum for their engagement ring setting. This highly desirable and precious metal is the best compliment to a diamond because it is Pure, Rare and Eternal.

    Purest and Rarest of Metals

    Typically, a piece of platinum jewelry is made up of 95% precious platinum. Compared to 14K gold which is 58.5% gold, or 18K gold which is 75% gold, platinum’s purity makes it naturally hypoallergenic especially for those with sensitive skin. Platinum is 30 times more rare than gold, which is why the world’s finest diamonds and gemstones were only set in platinum.


    Naturally White and Never Fades
    Platinum’s everlasting white metal never reflects color into the diamond it showcases. Unlike white gold that requires rhodium plating every 12-18 months, platinum will never fade or change color. Platinum is eternally white.


    Durable and Made for Everyday Wear
    Platinum’s strength and durability makes it the most secure setting for diamonds and gemstones. Platinum’s density makes platinum highly durable, so it doesn’t wear over time. Platinum is simply the best option, especially when selecting your engagement rings or wedding bands.


    My Story
    My diamond engagement ring is designed in Platinum. After nearly 32 years, my ring has never required metal repair or metal rebuilding. The beautiful everlasting white hue remains, as it did the first day I received it.  At Day’s Jewelers, I oversee the selection and purchasing of all jewelry in our 7 store locations. I’ve also seen the remarkable benefits in lifelong wear of platinum jewelry, from our customers who have chosen platinum. For that reason, I recommend platinum as the first choice. Platinum is everlasting and it stands the test of time. Make it your choice.


    About the Blogger: 
    Kathy Corey, Owner / VP of Merchandising
    Kathy is owner and Vice President of Merchandising and the Vice President of Personnel with Day's Jewelers. The art and science of jewelry design and jewelry merchandising is her passion. Kathy believes that she definitely has more fun than anyone on her executive team. “What woman doesn't enjoy buying jewelry, especially with a multi-million dollar budget every year?” Corey says.

    One of her core beliefs in operating her business is giving back to the community. She has served in leadership positions with several organizations including the Mid Maine Chamber of Commerce, Inland Hospital and Kennebec Valley Community College. Currently Kathy serves on boards at Eastern Maine Heathcare System as well as the Diamond Empowerment Fund organization.


    - Shop Platinum! - 

  • How you could be unintentionally killing your jewelry...

    Like a new car, new jewelry eventually requires maintenance. This isn’t a suggestion, it’s a fact. When you love your jewelry, you wear it (as you should). When you wear it, you damage it. This fact is not so much about quality craftsmanship as it is about wear and tear.

    When you drive thousands of miles on your car, it is not the car’s fault the tires need to be replaced. The same concept can (and should) be applied to jewelry. Under elements of normal wear and tear your metals should last you the following number of years without requiring prong or shank maintenance.

    1. Yellow Gold – 5 Years
    2. White Gold – 8 Years
    3. Platinum – 20 Years

    This is under normal wear and tear. Below, I have created a list of activities that unintentionally kills jewelry. If you want to maximize the life of your jewelry and delay repair work as long as possible, please be (unofficially) advised to remove your jewelry when doing the following:

    1)      Cleaning:  Many cleaning chemicals contain chlorine – which is terribly harmful to most metals by causing porosity and weakening prongs and shanks. Even all-natural cleaning agents can do damage to jewelry. While they may not necessarily harm metal, they can damage most gemstones that have much softer compositional properties than diamonds. No, this does not exempt you from performing household chores! When it is time to scrub and disinfect your home, remove the jewelry on your hands first! Unlike your skin, jewelry does not heal and regenerate after chemical exposure.

    2)      Swimming: Just like with cleaning, more leisurely activities like, a soak in the hot tub or a quick swim before dinner, will damage your jewelry because of the chemical exposure.

    -Furthermore, when you swim (even in fresh or salt water) your hands are exposed to cooler temperatures. When your hands are cold your fingers constrict, when your fingers constrict your rings become loose fitting, when your rings are loose they fall off!

    3)      Yard Work: We have all had blisters from raking, weeding, chopping, stacking, digging, and/or harvesting. Am I right? We have all seen what yard work does to our hands (and muscles!), imagine what it is doing to your jewelry on a microscopic level. Over time, you will do damage that will bring your ring to our repair shop. May it be a broken prong, a chipped stone, or a missing stone, you will need it repaired, and it will cost you money.

    4)      Hiking: One of my best friend’s engagement ring was purchased from me. A month after the proposal, she texted me saying her platinum was terribly scratched (and it was!).

    The conversation went something like this:

    Her: “You said platinum was durable.”

    Me: “You climbed a mountain with your ring on.”

    Need I say more? (Sorry, Karis. I use your active lifestyle as an example on a regular basis.)

    5)      Sleeping: This is a big one. The biggest, really. Folks, take your jewelry off before bed. You’re not as delicate of a sleeper as you think you are.

    You may think you sleep like this:

    But you really sleep like this:

    When you toss and turn you are susceptible of snagging prongs in your blankets and stretching/tangling your chains. There is only so much of this that your jewelry can take.

    Eventually, something is going to give and it is going to either need repair or replacement.

    6)      Gym: Kudos to all of you who work out. Really, you put my couch-potato self to shame.  I never damage my jewelry sitting on the couch. Neither will you. You will, however, damage your jewelry at the gym. Whether you are pumping iron, practicing your left JAB, or using the rowing machine (all things, I have never done in my life) you are putting serious strain on your rings. Those of you wearing rings with stones are at the most risk. FYI: Activity that causes your ring to be pressed into your hand or against something else, even if it’s only at the bottom, will bend your ring. It may not be evident right away, but when your ring bends it effects the structural integrity of the tension holding your gemstones in. They will become loose and gold work will be required to strengthen your ring again. You may even chip your stones, requiring replacement. Yes, diamonds are the least likely to chip, but they can and will if under significant strain or impact.

    7)      Carrying heavy loads: If you’re like me, you hate making two trips out to the car to bring in groceries. To maximize your efficiency, I’m sure you carry all 17 bags and a gallon of milk into the house in one trip. This will bend your ring and snag prongs catastrophically. Reread the FYI from point #6.


    Jewelry is precious, delicate and valuable. While it deserves to be shown off, it deserves to be treated carefully to maximize its beauty and longevity. Please remove your jewelry before engaging in the activities listed above – they are the most frequent culprits of jewelry damage!


    When the time comes, and you need repairs, Day’s Jewelers has the most professional, talented, meticulous, caring, certified and accredited jewelers in the industry. I have had the pleasure of working with most of them, I trust and respect them completely. You will too!




  • Opal Myth Debunked!

    “It’s bad luck to wear opal if it’s not your birthstone.”

    This is something that we hear from our guests on a regular basis. Where does this superstition come from? Frank, from Parle Jewelry Designs/Idaho Opal and Gem Corporation let us in on history of this well-known belief:
    In 1829, Sir Walter Scott published a novel titled, Anne of Geierstein (or The Maiden of the Mist). This according to Frank, was the Harry Potter of its time! In this novel. The Baroness of Arnheim wears a talisman made of Opal bestowed with magical powers. When holy water is splashed on the opal, it loses its colors and the Baroness becomes a pile of ash. It is because of this fictional scene that people started to associate opals with bad omens.
    Long before Sir Walter Scott’s fantastical tale, the ancient Greeks and Romans thought the opal was a symbol of good luck and fortune. Due to its many colors, the opal was a symbol of hope like the rainbow. It was often given as a gift to bring protection and wealth to the wearer. The “gift from the heavens” women often wore the gem in their hair to ensure their hair color would not fade. Opals were originally thought to possess magical qualities and bring its wearer foresight. They were used to help shy, timid people be more open in social situations as they were thought to have the power to amplify feelings and desires and promote spontaneity.
    Throughout most of history, the opal has been regarded as the luckiest and most magical of all of the gems because it can show all colors. Black, boulder, fire or doublet, there is no denying the magnificence of opals. A single gem can flash every color with fire and intensity beyond that any diamond.

    Shop Opal now!
    Click Here!

    About the Blogger:
    Kristin Beaulieu
    South Portland Assistant Manager


    Day’s Jewelers proudly presented a $5,000 grant from Jewelers for Children (JFC) to Camp Sunshine on September 21 at Day’s Jewelers in Augusta. Camp Sunshine is an organization dedicated to helping children cope with serious illnesses along with their families. JFC, a non-profit organization founded by the jewelry industry in 1999 is dedicated to helping children in need. More than 20,000 people across America were motivated to vote for their favorite, local charity.  Day’s Jewelers worked in conjunction with Camp Sunshine to encourage people to vote.  When the final tallies were reported, Camp Sunshine earned a spot in the top 10 winning the $5,000 grant.

    Day’s Augusta Store Manager Valentin (LT) Sierra, describes Camp Sunshine and their works. "One of the great things of working for a family owned company like Day's is the fact that we dedicate time and money to give back to the communities. Camp Sunshine, based in Casco Maine, is a wonderful organization that provides respite and promotes hope to children with life-threatening illnesses to their families. It is a beautiful thing they give these children and their families and Day's is overjoyed to be a part of this.”

    “We believe that jewelry should go “Beyond Beauty,” and help to make the world a better place. Camp Sunshine is an oasis for families who are going through more than most of us could ever imagine. The energy and smiles of all the volunteers, families and kids when you walk through those doors is why we continue to nominate Camp Sunshine year after year. I am proud to say that this is our fourth year in a row nominating, and winning this grant for Camp Sunshine totaling $35,000. Thank you to our customers, vendors, friends and family who voted and helped make this possible!” Stated Marketing Director, Hannah Duguie.

    Find out more about the Day's Promise & Commitment to serving our community.

    About The Blogger: 
    Amanda Loubier
    Marketing Coordinator

  • Announcement! New Styles Available for Your Man

    Guest blogger: Jessi Eyre, Marketing & PR Specialist at Lashbrook

    Attention brides and grooms! We have the coolest gent’s rings now available at Day’s Jewelers. These new styles from Lashbrook are truly one of a kind. Check them out below!


    These Meteorite rings by Lashbrook feature authentic Gibeon Meteorite. Gibeon Meteorite exploded upon entering Earth’s atmosphere, landing in the desert of Namibia, Africa in scattered pieces over an area 171 miles long and 62 miles wide. The Namibian government banned the export of Gibeon Meteorite, as any newly discovered pieces are automatically protected as national monuments. This means that any meteorite specimens in circulation are of increasing value and incredibly limited supply.

    This rare type of meteorite is composed of metals which were formed in a super-heated state and cooled over the course of four billion years. This slow cooling settled the molecules in a unique crystalline structure, similar to what you’d see in a diamond or gemstone. Because Meteorite is a natural material, each Meteorite ring will be unique with now two rings being identical.

    These new Meteorite styles look cool regardless of what the base metal is. Pictured from left to right: Cobalt Chrome, Rose Gold, black Zirconium, Cobalt Chrome.

    Damascus Steel.

    Damascus Steel rings by Lashbrook are made by hand, mimicking ancient metalsmithing techniques originally used to make samurai swords. Using two alternating types of stainless steel, Lashbrook master craftsman heat, bond, twist and fold the metal layers together to produce vivid patterns. After patterning the metal, there can be up to 100 layers in each piece of finished Damascus. Because it is handmade, each Damascus Steel ring is unique – no two designs will look exactly alike.

    These Damascus Steel styles hold that ‘wow’ factor and are going to be a crowd favorite in no time. Pair your favorite style with precious metal, such as the White or Rose Gold inlays.


    Lashbrook uses ethically sourced Hardwood for wood rings. Each piece of hardwood varies slightly in character, color, and grain pattern, ensuring every wood ring is truly one of a kind. Wood’s raw, organic nature and inherent beauty is both rustic and refined. Its rich origin and exclusive markings speak to its distinctness amongst traditional metal wedding bands.

    These slick hardwood bands are for the guys that want to stand out. Pictured: black Zirconium with Leopard wood, Cobalt Chrome with Honduras Redheart and Damascus Steel with Mexican Cocobollo wood.

    Check out the whole Lashbrook series!
    Click Here!

    Which one is your favorite? Leave a comment below!
  • Day’s Jewelers Selected Among Best Places to Work in Maine for a Third Year

    Day’s Jewelers was recently named as one of the 2017 Best Places to Work in Maine. The awards program was created in 2006 and is a project of the Society for Human Resource Management - Maine State Council (MESHRM) and Best Companies Group. Partners endorsing the program include: Mainebiz, the Maine State Chamber of Commerce and Maine HR Convention.

    Kathy, Jeff and Jim Corey, owners of Day’s Jewelers, have truly created a business that makes its employees proud. “Kathy, my brother Jim and I were raised in the St. John Valley in Northern Maine where family is such an important part of the local culture. The three of us, along with my 5 other siblings, worked together in my Mom and Dad’s business, Robert’s Jewelry in Madawaska. Family has always been important to us. As we’ve built Day’s over the years, it was our goal to create a family environment among our staff,” says Jeff Corey.

    Kathy Corey thanks her employees for this award which has been claimed in 2014, 2015 and now 2017. “Receiving this award is truly an honor, but mostly it’s a tribute to the 140 employees who work at Day’s.  They are the real heroes.”

    Companies from across the state entered the two-part process to determine the Best Places to Work in Maine. The first part consisted of evaluating each nominated company's workplace policies, practices, and demographics. This part of the process was worth approximately 25% of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This part of the process was worth approximately 75% of the total evaluation. The combined scores determined the top companies and the final rankings.

    Day’s Jewelers Human Resources Director Kristie Jandreau knows exactly how this award was earned., “It’s because of what we do and, most importantly, why we do it. We are surrounded by beautiful gems, sparkling diamonds, and the latest fashion accessories. We spend our work days in luxurious showrooms with guests looking for that special piece to commemorate an important occasion or symbol of their love. Relationships are formed with our guests that last for many years. Day’s employees enjoy people and building relationships with our guests and with each other. Day’s employees often describe their co-workers as family.”

    Other employees agree; Company Photographer and Content Producer, Brian Chick says, “We are given the tools and support to succeed with in-house training and continued education outside of the workplace.” Lindsay Nodden, Assistant Buyer said, “I think the reason why we won best places to work in Maine is because people genuinely enjoy their jobs here.  How could you not, working with beautiful things and amazing people every day!”

    Day’s Jewelers will be recognized at the Best Places to Work in Maine awards ceremony on October 10 and will be listed in a special publication by Mainebiz. The final rankings will be announced at the event.

    About The Blogger:
    Amanda Loubier
    Marketing Coordinator



  • Time and Eternity Jewelry for Mother's Day

    Let Mom know you'll love her for all of Time and Eternity! Through the twists and turns of motherhood, interwoven rings represent her love. The diamond at the center, like Mom, holds everything together because to Mom: family is everything. Each piece in our Time and Eternity Collection features a Northern Star diamond.
    Time and Eternity Collection Shop Button
    What makes a Northern Star diamond so special?
    Every Northern Star diamond has 90 facets, 32 more than a traditional diamond. The extra facets, requiring additional time, craftsmanship, and expertise, help to prevent light from “leaking” out of the back of the diamond. These strategic cuts maximize the amount of light that is returned to the viewer making it visibly brighter.
    Show Mom how special she is with a Time & Eternity piece of jewelry featuring a beautiful Northern Star diamond.

    Screen Shot 2017-05-11 at 10.21.24 AMScreen Shot 2017-05-11 at 10.21.34 AMScreen Shot 2017-05-11 at 10.21.44 AMScreen Shot 2017-05-11 at 10.21.51 AM

    Author: Hannah Duguie Author: Hannah Duguie

  • Time and the Rhyme

    I appreciate brands that are trying to solve solutions for many aspects of one’s life. Shinola is doing just that. Not only do they build goods in the USA, they are doing it in style. From small leather goods, to bikes, to turntables they are offering modern designs you can feel good about owning. Shinola watches are built in Detroit with Swiss and imported parts. Of all the products Shinola makes, the return of manufacturing jobs is the thing they are post proud of.

    We carry many of their watches and they are super classy, let me tell you.

    Check out this Maya Angelou Special Edition. A great tribute that comes with a leather journal filled with her poetry. Know the time and the rhyme...

    Screen Shot 2017-03-28 at 10.22.45 AM

    Shinola Cass Limited Edition Maya Angelou Watch Shinola Cass Limited Edition Maya Angelou Watch

    The watch comes packaged in a wooden watch box, including a leather-bound journal containing excerpts from Dr. Angelous poetry and a booklet honoring the life and legacy of the acclaimed author/activist. The watch comes packaged in a wooden watch box, including a leather-bound journal containing excerpts from Dr. Angelous poetry and a booklet honoring the life and legacy of the acclaimed author/activist.

    And this handsome watch. Dusty blue for the emotional person who wants you to know, but not too much.

    Shinola Mens Watch with Blue Dial and Brown Leather Strap Shinola Mens Watch with Blue Dial and Brown Leather Strap

    This Shinola Runwell men's watch is a beautiful timepiece that is built to last, and built right here in America. A lightning bolt is stamped on the back of each watch, representing Shinola's commitment to quality.

    We know there’s not just history in Detroit, there is a future. It’s why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality. - SHINOLA




    Brian Chick_1 Brian Chick - Content Producer and Photographer

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If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.