• Hassle Free Returns
  • Free Shipping on Orders Over $95
  • Conflict-Free
  • 100% Satisfaction Guarantee
  • Lifetime Warranty
  • Best Price Promise

Diamond Color

Diamond Color

A diamond's color is important to its value. The rarer the color, the more valuable the diamond.

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Diamonds naturally come in every color of the rainbow but the most common are those with a slight yellowness. The colors of the most common diamonds are ranked on a scale from D (absolutely colorless) to Z (naturally yellow).

Diamond Color Chart

The rarest and most expensive diamonds are either D-colorless or of a natural fancy intense color such as blue, yellow, pink, or the most rare, red. However, not all colored diamonds are natural; some are treated with harmless radiation to artificially enhance color. These diamonds are significantly less valuable than natural colored diamonds because they are not as rare. A diamond’s color should be determined when it is “loose” or not in a piece of jewelry yet. This is because the color of the jewelry can play visual tricks on the human eye making a diamond appear more yellow in yellow gold or whiter in platinum.

Color Grading Scale

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HASSLE FREE RETURNS

If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition. Any purchase made with a credit card must be returned to the original credit card. Please read more about our Returns and Exchanges Policy.

FREE SHIPPING ON ORDERS OVER $95

All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please read more for full shipping information.

CONFLICT-FREE

Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more about the Day's Promise...

100% SATISFACTION GUARANTEE

If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.

LIFETIME WARRANTY

Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.

BEST PRICE PROMISE

Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.