The other day a customer came in with a ring she purchased about a year ago. She asked me, "Is it just me, or does this look like my white gold ring is turning yellow to you, too?" Before I could answer, she promptly informed me the store where she purchased it told her it was 14kt white gold. She felt she was misled and the ring was some base metal that had been plated and she was obviously upset about the situation. Unfortunately, we run into this in the jewelry industry far too often. Why? Because we as jewelers do a poor job explaining the metals and gemstones we sell. We are also guilty of assuming that everyone has all the basics of jewelry knowledge that we possess. These two items lead to more confusion and anger on the part of our guests than anything else we do. What does 14kt really mean?   ...
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