Holiday Catalog

valentine's day

  • Amethyst: 2018 Color of the Year


    This February let's channel the late musical icon, Prince, and celebrate Purple Rain! Purple "Reign", that is! Per Pantone, the 2018 Color of the Year is Ultra Violet, and here at Day's Jewelers we are ready to "rock" the color purple. Of course, there is no greater month to for us to embrace Ultra Violet than February when birthstone Amethyst dominates the jewelry world.

    If you haven't already, very soon you will be seeing Ultra Violet everywhere. From furniture to hair color, candy packaging to cosmetics, clothing to vehicles, so I'm blogging to remind you to accessorize 2018 with amethyst!

    As part of the Quartz family, amethyst is abundant, low maintenance, durable, affordable, and a fabulous way to show off a highly fashionable jeweled look for a great price. One of my favorite ways to show off amethyst is by stacking Ed Levin handmade sterling silver bangles featuring our favorite purple gem!


    Tales have been told that supernatural powers have been linked to amethyst. For centuries, amethyst had been believed to heal and protect people from illnesses. Many even believed drinking alcoholic beverages served in amethyst cups would prevent drunkenness. While today we have modern medicine on our side, amethyst is still considered to be a healer of the body and soul through energy according to many who practice alternative medicine. Additionally, many millennials wear not only amethyst, but other Quartz crystals as well, for mental, physical, and spiritual intervention in their daily lives. Our new silver line, T. Jazelle, brings that trend to the our reality with The Cleo Collection, displaying singular cylindrical crystals on a 36 inch chain; and expansion bracelets with polished beads made out of genuine gemstones accessorized with a single silver charm.


    Guest Fashionista, Morgan Bouchard, formerly of the Topsham Day's Jewelers, was kind enough to put together outfit pairings featuring Ultra Violet for your style inspiration. To enhance these looks, come try on this east-to-west oriented oval amethyst and diamond necklace set in white gold on an 18 inch chain. Of course, you will also need to try on the matching pair of earrings where the oval amethyst are oriented North-to-South. Top off the jeweled pairing by wearing this ESTATE oval amethyst ring set in 14k white gold. You'll want to act fast on the ring, it's bold, beautiful, and a great big look - but we only have ONE in company and it's the only one we will ever have!

    So there you have it. Amethyst, the color of royalty, is the reigning "Prince" of 2018 thanks to Pantone and the color Ultra Violet. With Valentine's Day less than 2 weeks away, make sure to keep on trend by shopping for Amethyst. - And don't forget, if Ultra Violet is not your color, Forevermark diamonds go with everything!



  • Welcome 2016! >> FREE PRINTABLE CALENDAR

    January is a time for reflection. A look back on the past 365 days to decide what to carry forward into the new year, and what to leave behind. My advice to you, is to focus in on the things that make you happy and enhance those in 2016. Spend less energy on what you want to change about yourself and more about what you love.

    When setting goals, it is important to give yourself a deadline so that you stay on track. Whether it will take the whole year or just a few weeks, set dates so that you can mark your calendar and check each one off as it is completed. Start by organizing your workspace to create an environment of efficiency with plenty of room for brainstorming. Always keep a tangible calendar close by that you physically have to turn or tear off the pages so that you hold yourself accountable for time. We have created a free printable gemstone inspired calendar that you can download at the bottom of this post.



    The satisfaction of crossing a goal off of your plate is magical but don’t forget to reward yourself. The goals you accomplish help tell the story you leave behind. It is your heirloom left to the world.

    Buy something special to remind yourself of that accomplishment, something you can pass down to your future generations.

    Pressure makes diamonds so take your challenges head-on, head-strong and I guarantee you will be proud of the person who emerges.



    1. Print out your gem on any color cardstock that inspires you

    2. Cut along the outer solid lines

    3. Fold along all of the dotted lines

    4. Glue tabs in place

    5. Take a picture and share with us on Instagram @daysjewelers!


  • A Heartless Valentine's Day?

    (kgrhqf,qke-yokniicbptvpflmn~~60_35Yes, you read that right, a heartless Valentine's Day. Do you ever get tired of seeing hearts this time of year? They are in windows and all through the stores, candy changes over to represent "love and hearts," even clothing stores add a whole line of heart shirts and sweaters for Valentine's Day.

    We know that hearts can get old so we put together a collection of items for Valentine's Day that represent love the same way that a heart does, without the heart. So what exactly symbolizes love that doesn't require a heart? How about knots, infinitysymbols, and circles. These all have the same meaning as a heart: unending, strong, limitless, love.

    dpcl1870_1You might be thinking we're crazy. Maybe we are. But we know a few things:

    1. Women want jewelry for Valentine's Day
    2. Most men get overwhelmed by all the pink, hearts, and flowers
    3. Love can be represented in many ways
    Valentine's Day is Thursday, February 14th (all day long). As always, if you need help picking out the perfect gift, just ask! Or check out our Gift Guide.

    Be sure to check out our board of our favorite "Heartless Love" items.



  • 5 Ways to Say "I Love You"

    Je t'aime, Te amo, Koselmol (Go-zell-mull), Ich liebe dich...I love you.

    We picked out a few items that are a great way to say "I love you." Many of the items that we feature have a story behind them. Day's Jewelers believes jewelry is a sentimental gift, one that has the ability to be an heirloom within your family for generations to follow; a piece that will create a story of its own between mother and daughter, or grandmother and granddaughter.

    Everlon Love Knot Collection
    : The Everlon Diamond Knot Collection offers simple, timeless and elegant designs. The Everlon collection features the Hercules knot, the ancient symbol of strength that represents the unbreakable bond of love.

    comu_dste0561_blog2012Forevermark Diamond Collection: Forevermark diamonds are genuine, untreated and natural. Their beauty is unleashed by the world's finest craftsmen using skill and artistry.  Each Forevermark diamond comes with a promise, inscribed at its very heart.

    Circle Collection: Circles are the symbols of unending love. Circles commonly represent unity and wholeness. Without beginning or end, without sides or corners, the circle is also associated with the number one.

    Heart Collection: Hearts are a symbol for love, charity, joy and compassion. A heart with an arrow through it represents directed energy, flow, or penetration (a relationship with Cupid, god of love).

    Infinity Collection: Infinity refers to something without any limit, as in an endless love. The English word infinity derives from Latin infinitas, which translated is "unboundedness," itself derived from the Greek word apeiros, meaning "endless." But you probably knew that.

    This Valentine's Day, tell her you love her in the way that fits your love. Valentine's is Thursday, February 14th (just a friendly reminder). We also know that women don't want chocolate, flowers and gift cards, they want something from the heart (or knot, or circle).


    Stuck on ideas? Here's a few more!


  • What Women Really Want for Valentine's Day

    According to a survey carried out on behalf of Sears last year, nearly 1/3 of women would choose jewelry if they could receive only one gift for Valentine's Day. The obvious gifts for Valentine's Day (which is Thursday, February 14th) are chocolate, flowers and gift cards (for those that forgot it was Valentine's Day until they were on the way home).

    What men don't seem to realize is for the price of a dozen roses ($80-$100 in most places) and a box of nice chocolates ($15-$25), they can get a piece of jewelry that will last a lifetime.

    Impossible you say? Let me show you a few gift options under $150 for Valentine's Day this year.

    ngbrs2641_1This beautiful Metalsmiths Sterling Heart Bracelet is gift option number one. For the price of a dozen roses, this bracelet at $78 is a perfect Valentine's Day gift idea. Made from quality 925 silver, this is a bracelet she can wear everyday as a reminder of what a great "gift-getter" you are.


    dpht0254_1Gift option number two, is a Kissing Heart Diamond Pendant. Yes that's right, I said a diamond pendant for under $150. Beautifully crafted, this heart represents an embracing gentle kiss at the bottom of the heart to indicate the closeness of the two of you.


    jplbr0410_1For those that love color, gift option number three is Honora's Set of Cherry, Rose, and White Bracelets with Crystal Beads for $125. This is an awesome gift, because it's really like 3 in 1. She can wear all three together, two or one at a time. Mixing and matching with different outfits, creating her own unique looks.

    So there you have it. You can buy a beautiful piece of jewelry for under $150 and give her what she really wants for Valentine's Day this year. No more chocolate, that's extra time on the trendmill and no more flowers, we want something to last a lifetime. Ok, ok...If you want to get us flowers and chocolate to go with the jewelry, we won't say no.

    Happy Valentine's Day from Day's Jewelers! ~MKW


  • Everlon Diamond Knot

    The Everlon Diamond Knot collection is a design featuring the Hercules or square knot. Everlon diamond jewelry symbolizes the powerful bond of love. A diamond, nature’s hardesteverlon_diamond_knot_earrings_in_sterling_silver substance, mounted in the center of a knot.

    When Everlon was first introduced, styles were very basic, created in either white or yellow gold. Today at Day’s you’ll find the largest selection in America with over 120 fabulous Everlon styles in earrings, everlon_diamond_knot_ring_in_14kt_yellow_gold_and_sterling_silvernecklaces, rings and bracelets. Day’s selection includes jewelry set in sterling silver, rose gold and two-tone colors.

    It is important to note that Everlon Jewelry is available in various diamond qualities and levels of craftsmanship. For example, Everlon jewelry found at large jewelry retailers or discounts stores will generally hold a poorer quality diamond and the precious metal weight will be lighter than what you would find at a fine jewelry store’s Everlon collection. All Everlon diamond jewelry at Day’s is protected by our lifetime warranty and lowest price guarantee.

    Everlon is a great gift idea for birthdays, anniversaries or just because. It shows how strong your love is for your special someone. If you have any questions or comments please email us at or call 800-439-3297.

    Your Personal Shoppers!

  • Black Diamonds and Asteroid BX34

    Happy Friday Jewelry 201 fans. Reports have indicated that an Astroid is to brush by Earth today, you can see the story here. It's ok, happens more than you think, we will be fine!

    dpht0201What does this have to do with jewelry? Well, glad you asked...If indeed "a diamond is forever," the most primitive origins of Earth's so-called black diamonds came from none other than outerspace space. Now THAT is cool.

    Let's learn a little more...

    dgts0800"Conventional diamonds are mined from explosive volcanic rocks that transport them from depths in excess of 100 kilometers to the Earth's surface in a very short amount of time....This process preserves the unique crystal structure that makes diamonds the hardest natural material known."

    It's been researched, that the geological settings of conventional diamonds are virtually identical. None of them are compatible with the formation of black diamonds.

    Approximately 600 tons of diamonds have been mined, traded, polished and adorned over the last 100 years. However, not a single black diamond has been discovered in the world's mining fields.

    Black diamonds were once the size of asteroids, a kilometer or more in diameter when they first landed on Earth.

    dpht0276Ok now that is some fun information! Not only are diamonds forever, they are forever out of this world (literally)! Corny? Maybe a little too much. But, with valentine's coming up you can really give your special someone that "one of a kind, unique" piece of jewelry with black diamonds. Unconventional, maybe - but such a story behind them!

    Check out some of our black diamond collections; rings, earrings, necklaces or shop our Valentine's Day favorites.

    Questions? Comments? Let us know.



    Thank you and for some fascinating information!

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If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.