Holiday Catalog


  • Amethyst: 2018 Color of the Year


    This February let's channel the late musical icon, Prince, and celebrate Purple Rain! Purple "Reign", that is! Per Pantone, the 2018 Color of the Year is Ultra Violet, and here at Day's Jewelers we are ready to "rock" the color purple. Of course, there is no greater month to for us to embrace Ultra Violet than February when birthstone Amethyst dominates the jewelry world.

    If you haven't already, very soon you will be seeing Ultra Violet everywhere. From furniture to hair color, candy packaging to cosmetics, clothing to vehicles, so I'm blogging to remind you to accessorize 2018 with amethyst!

    As part of the Quartz family, amethyst is abundant, low maintenance, durable, affordable, and a fabulous way to show off a highly fashionable jeweled look for a great price. One of my favorite ways to show off amethyst is by stacking Ed Levin handmade sterling silver bangles featuring our favorite purple gem!


    Tales have been told that supernatural powers have been linked to amethyst. For centuries, amethyst had been believed to heal and protect people from illnesses. Many even believed drinking alcoholic beverages served in amethyst cups would prevent drunkenness. While today we have modern medicine on our side, amethyst is still considered to be a healer of the body and soul through energy according to many who practice alternative medicine. Additionally, many millennials wear not only amethyst, but other Quartz crystals as well, for mental, physical, and spiritual intervention in their daily lives. Our new silver line, T. Jazelle, brings that trend to the our reality with The Cleo Collection, displaying singular cylindrical crystals on a 36 inch chain; and expansion bracelets with polished beads made out of genuine gemstones accessorized with a single silver charm.


    Guest Fashionista, Morgan Bouchard, formerly of the Topsham Day's Jewelers, was kind enough to put together outfit pairings featuring Ultra Violet for your style inspiration. To enhance these looks, come try on this east-to-west oriented oval amethyst and diamond necklace set in white gold on an 18 inch chain. Of course, you will also need to try on the matching pair of earrings where the oval amethyst are oriented North-to-South. Top off the jeweled pairing by wearing this ESTATE oval amethyst ring set in 14k white gold. You'll want to act fast on the ring, it's bold, beautiful, and a great big look - but we only have ONE in company and it's the only one we will ever have!

    So there you have it. Amethyst, the color of royalty, is the reigning "Prince" of 2018 thanks to Pantone and the color Ultra Violet. With Valentine's Day less than 2 weeks away, make sure to keep on trend by shopping for Amethyst. - And don't forget, if Ultra Violet is not your color, Forevermark diamonds go with everything!



  • Time and the Rhyme

    I appreciate brands that are trying to solve solutions for many aspects of one’s life. Shinola is doing just that. Not only do they build goods in the USA, they are doing it in style. From small leather goods, to bikes, to turntables they are offering modern designs you can feel good about owning. Shinola watches are built in Detroit with Swiss and imported parts. Of all the products Shinola makes, the return of manufacturing jobs is the thing they are post proud of.

    We carry many of their watches and they are super classy, let me tell you.

    Check out this Maya Angelou Special Edition. A great tribute that comes with a leather journal filled with her poetry. Know the time and the rhyme...

    Screen Shot 2017-03-28 at 10.22.45 AM

    Shinola Cass Limited Edition Maya Angelou Watch Shinola Cass Limited Edition Maya Angelou Watch

    The watch comes packaged in a wooden watch box, including a leather-bound journal containing excerpts from Dr. Angelous poetry and a booklet honoring the life and legacy of the acclaimed author/activist. The watch comes packaged in a wooden watch box, including a leather-bound journal containing excerpts from Dr. Angelous poetry and a booklet honoring the life and legacy of the acclaimed author/activist.

    And this handsome watch. Dusty blue for the emotional person who wants you to know, but not too much.

    Shinola Mens Watch with Blue Dial and Brown Leather Strap Shinola Mens Watch with Blue Dial and Brown Leather Strap

    This Shinola Runwell men's watch is a beautiful timepiece that is built to last, and built right here in America. A lightning bolt is stamped on the back of each watch, representing Shinola's commitment to quality.

    We know there’s not just history in Detroit, there is a future. It’s why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality. - SHINOLA




    Brian Chick_1 Brian Chick - Content Producer and Photographer

  • Most Popular Chain Style Types in Necklaces and Jewelry

    ANCHOR CHAIN:  Is characterized by uniformly sized repeating oval links which are arranged alternatively in a horizontal and then vertical orientation, traditionally with a vertical bar in the middle of each link creating a flexible ligament giving the chain strength, durability and an eye catching style.

    Anchor Chain Anchor Chain

    BALL or BEAD CHAIN:  Composed of orbs of metal rather than open links.  They are set at regular intervals along the length of the chain set with connector bars or adjacent to each other.  Dress up your next occasion with a fashion twist with a ball/bead chain.

    Ball Chain and Bead Chain Ball or Bead Chain

    BOX CHAIN:  The four sided construction of the box chain creates a durable chain with an extraordinary look.  It is made from round wire which is rolled flat and then folded into square links that form open boxes or cubes creating a smooth four sided shape.  Add a pendant to the box chain to create an elegant look.

    Box Chain Box Chain

    BYZANTINE CHAIN: Is an intricate, closely linked sequential chain design that incorporated a rope-like texture and intriguing textural design.  Soft, flexible with an elegant drape, the byzantine link is instantly recognized by its maze-like intricacy.

    CABLE CHAINS:  Strong, durable and attractive, the cable chain is a heavy chain having links with a crossbar across the inside of each link.  Each section of the cable chain is identical throughout giving it a simple but classic look.

    Cable Chain Cable Chain

    C LINK Chain:  Made up of solid ‘C’ shaped sections that fit into one another in a repeating pattern for a style that is both on-trend and beautifully classic.  It is designed to lie flat and noted for its flexibility.

    C Link Chain C Link Chain

    CLOSED LINK CHAIN:  They feature an additional process which ensures every individual join has solder applied to ensure the link cannot open easily.  Usually crafted in precious metals.

    Closed Link Chain Closed Link Chain

    CURB CHAIN:  It is designed with circular rings with tiny indentations that allow the rings to remain flat for a sleek and comfortable fit.  Sometimes, links have been twisted and feature a diamond cut that enhances the chain with style and shimmer.

    Curb Link Chain Curb Chain

    ESPIGA CHAIN:  Crafted by intricately weaving metals in small links closely resembling an ear of corn or wheat. Also called a wheat chain, it is strong and durable, it is perfectly suitable for pendants.

    Espiga Chain Espiga Chain

    FANCY CHAIN:  A chain that has a different variation on a standard chain, like links that are specific shapes or that have a special finish or have dangles attached, is considered a Fancy Chain.  This means a variety of special links, like heart shapes or various chains adorned with tiny shapes along the chain.

    Fancy Chain Fancy Chain

    FIGARO CHAIN: Comprised of flat twisted links.  It is a modified version of the curb chain where the interlocking flat links vary in size.  It lays flat around the neck, is crafted with strength and durability and its versatility gives it a sense of fashion and style.  Originated in Italy.

    Figaro Chain Figaro Chain

    FIGARUCCI CHAIN:  A variation of the anchor or marine chain but with long links that add decoration like a Florentine pattern giving it a lace or filigree finish.

    FOXTAIL CHAIN:   Two rows of slanted oval links face each other at a 45 degree angle in the Foxtail chain.  They are connected by a series of flat rings running down the chain’s center.  This created the impression of the hairs on a fox’s tail.

    FRANCO CHAIN:  The Franco chain is a thicker type of chain made with v-shaped links.  The chain is sturdy and can support heavy pendants.

    Franco Chain Franco Chain

    HERRINGBONE CHAIN:  Multiple rows of v-shaped links are used to make up this type of chain.  They lie completely flat, and each row alternates in direction creating the herringbone pattern.

    LINK CHAIN:  The link chain is the most common type of chain.  It is formed of individual oval or round links interlocked in a uniform pattern with each link lying 90 degrees to the next.  This chain is popular for its simple but classic look.

    Link Chain Link Chain

    MARINER CHAIN:  This is the strongest type of jewelry chain.  It is designed with repeating oval links that are all the same size.  They have a vertical bar in the middle of each link are are arranged in a horizontal, then vertical arrangement.  Also known as the anchor chain it has a few variations such as the Figarucci chain.

    OMEGA CHAIN:  Popular for its strength and how shiny it is, the Omega chain is made of individual metal plates lined up side by side and crimped to an underlying mesh base.  There are both flat and round versions of this chain and it can be reversible. Popular for its overall strength and its reflective qualities.  Omega chain is made up of metal links assembled on a wire or woven mesh that form a tube. The embedded wire is what provides the strength. The Omega chain is somewhat flexible, but it is still sufficiently rigid that it retains its ring shape when worn.

    Omega Chain Omega Chain

    RAILROAD CHAIN:  This chain features two continuous lines with cross bars that form the tracks for a stylish design.

    Railroad Chain Railroad Chain

    ROLO CHAIN:  The links of the Rolo chain are usually smaller and thicker than that those of a cable chain and they tend to be oval or round.  The links are flat on the inside and alternate in the direction they face.  This is a popular chain used for charm bracelets.

    ROPE CHAIN:  Rows of metal links are woven for this type of chain creating the appearance of a two strand rope.  The join of each link is like a tiny hinge, meaning this style is not as flexible or liquid-like as some others.

    Rope Chain Rope Chain

    SHADBELLY CHAIN:  Its construction is composed of points that are similar to shadbelly points used to enhance riding jackets worn by equestrians. The necklace's links are woven closely together to provide strength as well as elegance.

    SINGAPORE CHAIN:  Flat diamond cut chain links are woven together to form a diamond shape.  These diamond shaped links are then woven together, creating the Singapore chain.  It is eye catching as it reflects light from different angles.  The chain also has a natural curve, created by the weaving process, that is pleasing to the eye.

    SNAKE CHAIN:  Crafted of smooth, round metal plates or bands,  the chain has a curve at the mid-point of each link.  The links are then joined to create a continual flexible tube reminiscent of a snake skin due to a slight zigzag pattern.

    Snake Chain Snake Chain 

    WHEAT CHAIN:  A symmetrical type of rope chain, the wheat chain features small figure 8 links that display as a plaited appearance.  Also known as the Espiga or Spiga chain, it is a symbol of wealth or faith.

    Wheat Chain Wheat Chain

  • Welcome 2016! >> FREE PRINTABLE CALENDAR

    January is a time for reflection. A look back on the past 365 days to decide what to carry forward into the new year, and what to leave behind. My advice to you, is to focus in on the things that make you happy and enhance those in 2016. Spend less energy on what you want to change about yourself and more about what you love.

    When setting goals, it is important to give yourself a deadline so that you stay on track. Whether it will take the whole year or just a few weeks, set dates so that you can mark your calendar and check each one off as it is completed. Start by organizing your workspace to create an environment of efficiency with plenty of room for brainstorming. Always keep a tangible calendar close by that you physically have to turn or tear off the pages so that you hold yourself accountable for time. We have created a free printable gemstone inspired calendar that you can download at the bottom of this post.



    The satisfaction of crossing a goal off of your plate is magical but don’t forget to reward yourself. The goals you accomplish help tell the story you leave behind. It is your heirloom left to the world.

    Buy something special to remind yourself of that accomplishment, something you can pass down to your future generations.

    Pressure makes diamonds so take your challenges head-on, head-strong and I guarantee you will be proud of the person who emerges.



    1. Print out your gem on any color cardstock that inspires you

    2. Cut along the outer solid lines

    3. Fold along all of the dotted lines

    4. Glue tabs in place

    5. Take a picture and share with us on Instagram @daysjewelers!


  • Ed Levin Jewelry Trunk Shows!

    nplps0239Since our company will be hosting Ed Levin trunk shows in August of this year we felt that it would be a great idea to explain the story behind the collection. Ed Levin is beautifully designed, hand-crafted jewelry. One of the most appealing traits about Ed Levin Jewelry is all materials and pieces are made right here in the United States of America.

    Ed Levin studied and learned his craft while in Argentina, in 1950. Ed Levin brought his skill and artistic vision back to the United States and started his company Ed Levin Jewelry. All of his jewelry is made in Sterling Silver or 14k gold. He works with the best precious stones such as Blue Topaz, Amethyst, Black Onyx, Garnet, Pearl,  and Peridot to list a few. His designs are original and many feature a free flowing interpretation. For anyone who loves to wear designer jewelry, Ed Levin designs showcase timeless and unique looks.

    edlevintrunkshow_incase-05Ed Levin hand selects all of their gemstones that are featured in their gemstone jewelry. They also form, taper, and polish all of their pieces by hand ensuring the highest level of luxury. They offer a lifetime guarantee on workmanship so you can be sure that you can enjoy your Ed Levin jewelry for many years.

    We believe that having this trunk show is a perfect opportunity to see other great pieces that we don’t carry in our everyday inventory. You get to see the items in person and get to try them on for fun! So when you get a chance, come visit one of the Day’s stores and check out this exciting event.

    Feel free to contact your local store to verify event dates or check online!  Ed Levin pieces feature such bright and unique designs that they are fun to wear year round.  Hope to see you there!


    Kim and Katherine, Manchester, NH
    Day's Jewelers

    Learn more about Kim & Katherine!



  • Style File: Diamond Earrings and Birkenstocks

    Here in New England we're no stranger to the Birkenstock sandal. My grandmother has been rocking this trend for as long as I can remember; and this year I am happy to say Grandma's got style! 

    images_(2)1It's true, the Birkenstock inspired sandal is making a major comeback for Summer 2014. I first noticed this when I went to Venice beach for a day. I saw a woman wearing a pair of black sandals that were almost identical to the Birkenstock sandal that was created over 100 years ago (ps: Day's is 100 this year). Can you believe it? The Birkenstock was created in 1897, but we're not sick of it yet!

    After seeing this look alike sandal at Venice beach I started noticing it everywhere! Not only are other labels creating their own version of the timeless sandal, but the original company is still going strong with new styles and colors.


    deqt0115_1_1The best part about classic items, like a pair of Birkenstocks or a strand of pearls, is that they look great with nearly every outfit, and they never lose their value or style. Trends come and go in cycles and investing in timeless, classic pieces is a great way to ensure that you get your money's worth, and that the item will be fashionable for more than one season.

    My favorite timeless accessories are my LL Bean boots and my diamond stud earrings!

    Check out this article that Refinery 29 posted about the return of the Birkenstock sandal too!


    b26d528260484f5e-201476_4618254619641_1201959480_o-2Kelsey, Marketing Intern
    Day's Jewelers 

    Check out a few more of our favorite timeless, classic items here!


  • Style File: 3 Jewelry Vacation Tips

    images6If you didn't know already, I'm in Aruba. The advantages of the internet! However, even though I'm away I still need to get you your Style File for the week. So, why not talk about what to bring on vacation - jewelry edition.

    I am a terrible packer. I pack way too much ALL the time. However, when it comes to packing jewelry, I've got that down to a science. While we would all love to just bring our jewelry boxes with us on vacation, we can't - ok, you can, I just don't think it's a good idea. We also debate bringing items because they are the more expensive pieces and we fear losing them. So what is a girl to do?

    Here are my 3 jewelry vacation tips:

    1. Wear or Carry

    If you want to bring one or two of your more expensive jewelry items, put them on or put them in your carry on. Be sure they will be with you at all times. When you get to your hotel (if you are staying in one), find the safe and if you aren't wearing the pieces, put them in the safe until you leave - ps: DO NOT forget them!

    2. Keep it Simple

    Yes, you are a fashion goddess like myself, but sometimes simple is better. Only bring a few items; diamond (or cubic zirconia) studs, one or two rings and a necklace - items that you can wear with most of your outfits packed.

    3.  Buy One Thing

    Ok, this isn't really a packing your jewelry for vacation "tip" -- but it's something I have come to do when I go on vacations. Buy at least ONE jewelry item; a pair of earrings, a bracelet, anything. Something that represents where you were. Especially if it's a place that is known for a specific stone or metal. It's a great way to grow your jewelry box, and keep your memories of that vacation close.

    There you have it. My 3 tips on how to pack jewelry for vacation! Want to know what I packed for my vacation to Aruba? Here's the list:

    I personally made sure to bring my less expensive items, should I lose something while I'm here, or forget it at the hotel. I won't be too upset. I may have packed a couple other items too - but these are the pieces that I've been wearing most evenings or days out.

    Now, if you'll excuse me, beach time..I'll be back next week!



  • Style File: Scarves and Jewelry, Oh My!

    1239704_561780586838_127813732_nThis style file is going to be quick and simple today...the title says it all "scarves and jewelry - oh, my!"

    For those that know me I am a scarf-aholic. Honestly, I have an addiction that might cause me to go to meetings soon. Let’s put it this way, one of my bucket list items is to own 200 scarves, yes that’s a real goal (currently I have about 40, clearly more than enough, but a girl has to collect something!).

    So, the fun thing about scarves is that you can dress up or down any outfit with them. You can have so much fun with scarves: add color, add patterns, add it for a new look to an old outfit. Well, like scarves, jewelry is an accessory to add color, patterns or freshen up a new look! Ah…you didn’t think about it that way did you? No one said you had to buy a $1000 ring (you certainly can if you'd like), but if you have a cute new outfit, you can surely treat yourself to a $50-$100 ring (or even earrings) for it!

    Because scarves have become such a large part of fashion, earrings are now bigger, longer and more colorful. Rings are also becoming bigger. You'll see more cocktail type rings are showing up on the runways. This is so jewelry can still stand out against the scarves (ok, that's not the only reason, but it works).

    What does that mean for you? It means we can have fun with scarves, earrings and rings - oh my! And, guess what, I put together some fun pieces that would work with any scarf look...I got your back.


    See quick and simple...this was more like a Style File tip - scarves = big earrings and rings! 

    Oh and the picture is my version of me saying, "scarves and jewelry - oh my!" ...but also showcasing a scarf with big hoop earrings wonderfully! 

    Until next monday.



  • Citizen Eco-Drive Proximity Bluetooth Watch for iPhone

    Do you love to be on top in the technology world? Do you own an iPhone 4S or 5? Or maybe you just like really cool looking watches. If you answered yes to any of these questions, then the Citizen Eco-Drive Proximity Watch is for you.

    The Citizen Eco-Drive Proximity Watch is the ultimate companion for the modern day tech-savvy consumer. Bluetooth enabled through Citizen Eco-Drive technology, the timepiece pairs with the iPhone 5 and 4S through a specially designed app to offer email, call notification and calendar reminders. All with a powerful 10 meter sync range. The primary and secondary time zones are updated automatically, making travel easier, not to mention more styles. `

    citizen_watchHere are a few of it's techy features: 

    If there is an incoming call to your iPhone4S or 5 your Citizen will vibrate and the second hand will jump to the 11.

    When you receive an email, your Citizen will vibrate and the secondhand will jump to the 10. You can sync up to 5 email accounts and calendar alerts to your watch.
    You can also program your watch to send you an alert when disconnected with the iPhone suddenly. Your secondhand will move to the 9. If this happens, you will need to re-sync your iPhone to your watch using your iPhone app.For both of those features, just push and hold down on top right button to continue time keeping after alert is received and your Citizen Proximity watch will resume back to the correct time.

    Should you lose your iPhone push and hold down on both top and bottom buttons on your Citizen watch. Your iPhone will ring on full volume regardless of the current setting you may have it set on (ie: vibrate or silent). Now if only we could sync our car keys with our Citizen Proximity!

    Citizen Eco-Drive Proximity Watch details: 

    • Perpetual calendar chronograph with Bluetooth®4.0
    • Low energy powered by Eco-Drive technology
    • Convenient key features include Time/Date Sync, iPhone® Search, Call & Email Alert, Calendar Event Notification
    • 10-Meter Sync
    • Second time zone, 12/24 hour time
    • Push lower right button and recalibrate via your iPhone time
    • Power reserve
    • The strap is leather with a nylon backing
    • 46mm case & 100M WR
    • 8 months bluetooth on, 17 months bluetooth off
    • The free of charge Proximity App is available from the Apple® App Store on your compatible iPhone® or from iTunes on your computer.
    • This App is compatible with iPhone 4S and iPhone 5 only
    • Download Citizen Proximity User's Guide (

    Pretty sweet watch if you ask me. Now, if it could respond to my emails and phone calls too, that would be even better!

    If you have any questions, or comments, please let me know.

    Day's Jewelers is an authorized Citizen Watch dealer. All Citizen watches are 25% off and come with an extended 5 year warranty through Day's Jewelers.

    Day's Jewelers was founded in 1914 by Captain Harry Davidson. Jim, Jeff and Kathy Corey purchased Day's from the Davidson's in 1988. Today, there are six Day's Jewelers retail locations throughout Maine and New Hampshire.


  • Jewelry in Style: 2013 Shades of Green

    jersp0860_1There will be no 50 shades of grey this year; 2013 is the year of "shades of green." Hot on the runway and in your jewelry box will be emerald, jade, and peridot.

    "Designers are projecting optimism and color lifts out spirits," says Leatrice Elseman, Executive Director at Pantone Color Institute. Designers have been experimenting with color combinations over the last few years, inspired by multicultural influences. Jewelry stylist-to-the-stars, Michael O'Connor sees the use of gem-set jewelry on the rise, as it stands out on runways and red carpets, as stated in National Jewelers News & Trends article. Picture this: A red evening gown with a beautiful emerald and diamond ring and earring set.

    rsoam03532Of course we can't have a year full of just one color palette, as beautiful as our shades of green are; additional colors of blue (navy and dusk), dark purple and warm yellows and reds.

    Along with the 2013 shades of green, this is a year of big and bold. Trends are building for wrist wear, necklaces, and rings. Whether you are going to layer your wrists with bangles and chain link bracelets, adorn your neck with a large pendant or collar, or cover your fingers in beautiful art work - jewelry decor is high on the fashion hit list this year.

    Look out for our next blog; 2013 Trend Alert to see what else 2013 has instore. ~MKW


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If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.