Holiday Catalog

tips on buying a diamond

  • Engagement Ring Shopping: For the Guys that Need Help!

    download5While we guys do pay attention to what you want and appreciate the hints you have given us along the way...we need a little help finding that perfect ring; the diamond enagement ring that you have been dreaming about since you were a little girl.

    Besides your winning smile, your diamond engagement ring is the single most important adornment you will wear for the rest of your life.  As such, a lot of thought must go into choosing the right ring.

    Some might say, "let him pick the right one after all he did pick you, right?"  That may be true but, picking the right ring is a lot harder than it seems.  Especially for a guy!  Sure we can do research online and talk to our buddies but, that doesn't promise that we will find the right engagement ring for you!


    download_(1)1So as men, this is our plea: please share your thoughts with us! Take us into a jewelry store and show us some styles that fit personal preferences. Text me pictures of rings that adequately encompass everything you want in a ring. Share pictures on facebook, pinterest, take a selfie or post a picture on instagram. Tell your mother, your sister, your best friend, or any other relavant person your ring size and your center stone preference.  Spread the word!  Why? Because, us guys will need to know when we walk into that jewelry store that we are picking the "right" ring.

    For those guys that don't get the hints (there will be some) - there are guides to assist you when the time comes to find the perfect engagement ring. Start with the Ultimate Guide: How to Buy an Engagement Ring...Yes, this is the "in your face" type of hint (click on it)!


    dave-webAnother tip is to be sure to pay attention to her style of jewelry. What do other rings look like that she wears? What colors are they? Are they big or small? Take pictures of them when she isn't around, or look for pictures of the two of you together and see what she is wearing in them.

    While she is going to love any engagement ring that you pick for her, making sure you are paying attention to what she wants is a great start to a marriage - "happy wife, happy life." 

    We are always here to help too! If you have questions let us know.

    Blogger: Dave Smith, Waterville Day's Jewelers


  • How to Buy a Diamond: The 4C's and the 5th

    Often I have guests come into Day's with this perplexed and dazed look that I've come to know well.  I often see guys with this look and it has a simple cause:  They are about to make one of the biggest decisions of their lives by asking their loved one to marry them.  The perplexed look is caused by information overload as they try to understand buying a diamond.

    It seems simple at least until you start to search the internet.  Sure, there are any number of websites that will quote you chapter and verse on the 4Cs of Color, Cut, Clarity, and Carat Weight.  However, few to none offer any real advice on how to actually put the knowledge to use.  Hopefully I can help with that.  Before I explain how to use the knowledge you have soaked up, we should review the basics of buying a diamond and knowing what all that information means.

    Carat Weight

    The easiest to understand of all the measurements, carat weight simply put is how big the stone actually is.  The bigger they are, the rarer they are.  The rarer they are, they more they cost.  The one thing to remember in this measurement is that the price jumps exponentially when key sizes like 1 carat are reached.  For example:  A 1/2 carat diamond may sell for $1000, but that will not translate to a 1 carat of equal stats being $2000.  The same diamond in a 1 carat will likely start around $3000.


    dsctf0106_1Color is the measure of the absence of color.  It is far more natural for a diamond to have color than to not have color.  In our current market, whiter diamonds are preferred over diamonds with more yellow.  As a result, the whiter diamonds are priced higher due to their rarity and demand.  In fact, many of the darker yellow/brown diamonds are sent for treatment to change their color to blues, greens, yellows and pinks to make them more appealing.  As a general guide, a diamond of I color or better should be used when setting into white gold to prevent seeing yellow in the diamond.


    Clarity is the measure of the freedom from natural characteristics or inclusions.  As with color, diamonds tend to have internal characteristics rather than to be free of them.  In fact, only about 19% of all the diamonds mined in a year are free enough of inclusions to be used in jewelry.  The vast majority end up in tools like drill bits and saws.  As a guide on this measurement, anything at I1 and below will have visible characteristics you will be able to see without the aid of any magnification.



    dssvf0041_1_1Cut is my personal favorite item to discuss and one of my pet peeves.  In the industry, it is common to see jewelers refer to color and clarity as "quality.”  There is only one quality factor in a diamond and that is the cut.  Man has no control over color and very little control over the clarity of a natural, untreated diamond.  Both of those factors are controlled by Mother Nature.  It is much more accurate to refer to color and clarity as rarity factors.  The cut of a diamond accounts for 30% of a finished diamond's cost and has a tremendous impact on the beauty of a diamond.

    Okay.  So the basics are out of the way.  Looks the same as what you read on the websites, just shorter right?  It is.  Now comes the part where I tell you it's good to know this, but it is useless if you cannot apply the knowledge.  So....let's do some applying.

    I mention the fifth "C" on the header of this article.  The fifth C is actually what we in the industry refer to as the "face up" of the diamond.  It does not sound very technical....and it is not.  It simply refers to how the diamond looks when you view it.  If it faces up well, then it usually has great fire and brilliance.  It usually looks white and inclusions are not visible.  If it faces up poorly, it usually does not have great brilliance or fire and may exhibit more color or inclusions than you might expect from its grade.

    So who judges this?  This is the great part...wait for it...YOU DO!  The fifth "C" is actually spelled SEE, as in you must see it!  It is entirely possible for a diamond with great stats to be not so great and it is also possible for a diamond with average stats to be absolutely beautiful.  This does impact the price.  That is one of the reasons you get ranges of prices when you search the internet by statistics.  Two diamonds with the same statistics and different prices may look very different from one another.

    Now I have you really wondering what to do?  Here are three simple steps to help you keep your head from spinning when buying a diamond.

    1.  Do your research.  Go to the Gemological Institute of America and learn about the 4 C's from the inventor of the current grading system.  Learn what stats are likely to suit your needs.   Go to stores or online and get a feel for price.  Remember:  It is a feel for price, not an absolute.

    2.  Find someone you can trust.  It is much easier to purchase a diamond if you can put some of the work on someone else and know they will steer you in the right direction.  Get to know your jewelers in the area.  Ask friends and neighbors who to go to if you are not familiar.  You will be shocked at how many have a specific person they buy from.  Why?  Because the sales associate has proved to be trustworthy.

    3.  Look at the diamond.  Do not get caught up in what I like to call alphabet soup.  Judge a diamond as you would judge a painting.  Ask yourself if it truly is beautiful.  A diamond is Mother Nature’s work of art and should be beautiful to your eye, just like a painting.  Use the grading as a guide.  Do not let it blind you to the beauty or lack thereof.

    In the end, you want to get a diamond you will be proud to give her and one that she will be proud to wear.  Let your eyes and heart make the final decision and use the stats of the diamond to help make sure you get a good value for your money.

    About the Blogger:


    MarkPoulinMark Poulin, Store Manager,
    Auburn Day's Jewelers

    Originally from Michigan, Mark decided to settle in Maine because of the wonderful quality of life and because it is a beautiful and safe place to raise his children. Read more...


    If you would like to learn more about all the factors of a diamond and be the diamond guru for all your friends check out our guide:




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All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.