Holiday Catalog

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  • Amethyst: 2018 Color of the Year


    This February let's channel the late musical icon, Prince, and celebrate Purple Rain! Purple "Reign", that is! Per Pantone, the 2018 Color of the Year is Ultra Violet, and here at Day's Jewelers we are ready to "rock" the color purple. Of course, there is no greater month to for us to embrace Ultra Violet than February when birthstone Amethyst dominates the jewelry world.

    If you haven't already, very soon you will be seeing Ultra Violet everywhere. From furniture to hair color, candy packaging to cosmetics, clothing to vehicles, so I'm blogging to remind you to accessorize 2018 with amethyst!

    As part of the Quartz family, amethyst is abundant, low maintenance, durable, affordable, and a fabulous way to show off a highly fashionable jeweled look for a great price. One of my favorite ways to show off amethyst is by stacking Ed Levin handmade sterling silver bangles featuring our favorite purple gem!


    Tales have been told that supernatural powers have been linked to amethyst. For centuries, amethyst had been believed to heal and protect people from illnesses. Many even believed drinking alcoholic beverages served in amethyst cups would prevent drunkenness. While today we have modern medicine on our side, amethyst is still considered to be a healer of the body and soul through energy according to many who practice alternative medicine. Additionally, many millennials wear not only amethyst, but other Quartz crystals as well, for mental, physical, and spiritual intervention in their daily lives. Our new silver line, T. Jazelle, brings that trend to the our reality with The Cleo Collection, displaying singular cylindrical crystals on a 36 inch chain; and expansion bracelets with polished beads made out of genuine gemstones accessorized with a single silver charm.


    Guest Fashionista, Morgan Bouchard, formerly of the Topsham Day's Jewelers, was kind enough to put together outfit pairings featuring Ultra Violet for your style inspiration. To enhance these looks, come try on this east-to-west oriented oval amethyst and diamond necklace set in white gold on an 18 inch chain. Of course, you will also need to try on the matching pair of earrings where the oval amethyst are oriented North-to-South. Top off the jeweled pairing by wearing this ESTATE oval amethyst ring set in 14k white gold. You'll want to act fast on the ring, it's bold, beautiful, and a great big look - but we only have ONE in company and it's the only one we will ever have!

    So there you have it. Amethyst, the color of royalty, is the reigning "Prince" of 2018 thanks to Pantone and the color Ultra Violet. With Valentine's Day less than 2 weeks away, make sure to keep on trend by shopping for Amethyst. - And don't forget, if Ultra Violet is not your color, Forevermark diamonds go with everything!



  • Surprise Marriage Proposal Video with Forevermark Diamond Engagement Ring

    See Josh propose to Amy with a brilliant Forevermark diamond engagement ring set in white and rose gold. The proposal went on without a hitch!

  • Day's Jewelers Buyer, Sue Lane on Clearance Jewelry

    sue-webHi, I’m Susan Lane and I’ve got the most fun and exciting job of anyone here at Day’s Jewelers (at least I think so). I’m responsible for buying all diamond and colored gemstone jewelry. See...that is pretty exciting.

    I've been the buyer at Day's Jewelers for over 20 years, and have been lucky enough to have seen some of the most exciting jewelry creations from all corners of the Earth.

    Most of our customers don’t know a great deal about jewelry and gemstones, that's where we come in. For 100 years now, our customers have trusted Day’s for exceptional quality at a fair price.

    My job is to make sure that happens.

    Three things I look for before buying jewelry:


    Quality. It must be made to last. It also has to be a piece that I would be proud to wear.


    It’s has to be the right price. I deal with over 50 companies. I think all of them will agree that Sue Lane is one of the toughest price negotiators they do business with, but that is so I can make sure that we can offer you the best quality jewelry, at the best possible price.


    I have to believe it will sell in one of our New England stores. This is the one that I don’t always get right. Sometimes I’ll buy a great ring that people in our area may not normally buy; something really new, unique…different. Some pieces just don’t sell in our stores up here in Maine and New Hampshire.

    What happens if it doesn't sell? 

    jenam0033_1_1Even after going through those three steps, there is a chance that I will purchase something that just won't sell in one of our stores. Now what?

    If a piece of jewelry I buy doesn’t sell in a year, I’ll usually mark it down 20% and keep taking deeper discounts on it until it does sell. Sometimes I’ll discount it up to 70%.  Here’s an example of a beautiful Amethyst Enhancer in Sterling Silver that I purchased a few years ago. When I purchased this enhancer, I thought it was a beautiful and unique peice that would fit perfectly with our Amethyst collection. It originally retailed for $ it's $99.50.

    If you’re looking for unique piece of jewelry and you love a bargain you’ve got to check out our clearance jewelry.  Remember to check it out often because I am adding new items all the time.



  • Sparkling Favorites for the Holidays!

    Twinkle, twinkle, little star, How I wonder what you are, Up above the world so high, Like a diamond in the sky...

    These diamonds aren't in the sky, they are just some of our sparkling favorites for the holidays, ready for you to pick!


    First, diamond hoops. Now, I won't say that every woman needs a pair of these, but i think every woman should ask for a pair (along with a pair of diamond stud earrings). Diamond hoops are great to wear with jeans and a t-shirt or your favorite black dress.



    dcct0252_1Our next twinkle, diamond bands. These are a great gift or self purchase. Diamond bands have been known to be given as an anniversary gift in the past, however more often than not lately, women are purchasing, for themselves, their favorite diamond fashion ring and showcasing it on their right hands.


    dpcl1777_1Twinkle Twinkle, diamond necklaces! So we've covered the ears, the fingers, now let's cover the neck. Diamond necklaces are a great gift for birthdays or holidays. You can give a simple, classic diamond solitaire pendant or spice it up with a little fashion statement like this Everlon diamond pendant. Did you know: if you purchase a diamond solitaire pendant from Day's you can trade it up towards a larger one as many times as you want (as long as it is 25% greater in value each time)!


    We put together a small collection of Sparkling Favorites for the Holiday. If you have questions or need help finding that perfect sparkling item, as always Kathy and Melissa are here to help!

    If you would like to learn more about diamonds check out our education center.

  • Shipping, Warranty and Returns

    With the holiday shopping season upon us, we know that a few things are important to our customers: shipping, warranty and return policies. We want to make shopping online as easy as possible for you. We also want to make returning just as easy because we know that sometimes the "perfect gift" isn't exactly what they wanted.



    If, for any reason, you are not 100% satisfied with your purchase you may return any merchandise that has not been altered, engraved or customized. A refund, credit or exchange will be issued, which includes applicable shipping charges, within 30 days of receipt or within 30 days of giving the gift. Merchandise returned must be in its original condition.


    images_(4)All orders are packaged in our signature Day's Jewelers blue boxes.

    Melissa and Kathy handle each order and package your purchase with the utmost care. They clean, polish and inspect every item before it is wrapped and shipped to you.

    All shipping is completed via UPS, unless USPS is selected. A signature is required at time of delivery for all UPS shipping options for insurance coverage, as well as to protect you from theft of your package.

    Note: Packages shipped within New England that are under $95 may automatically be sent via USPS.



    Since 1914, Day's Jewelers has promised to provide customers 100% satisfaction with our products and services. Our goal is to earn your trust and your business for a lifetime.

    If you have any questions or comments, please let us know!

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If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.