Holiday Catalog

jewelry tips

  • Amethyst: 2018 Color of the Year


    This February let's channel the late musical icon, Prince, and celebrate Purple Rain! Purple "Reign", that is! Per Pantone, the 2018 Color of the Year is Ultra Violet, and here at Day's Jewelers we are ready to "rock" the color purple. Of course, there is no greater month to for us to embrace Ultra Violet than February when birthstone Amethyst dominates the jewelry world.

    If you haven't already, very soon you will be seeing Ultra Violet everywhere. From furniture to hair color, candy packaging to cosmetics, clothing to vehicles, so I'm blogging to remind you to accessorize 2018 with amethyst!

    As part of the Quartz family, amethyst is abundant, low maintenance, durable, affordable, and a fabulous way to show off a highly fashionable jeweled look for a great price. One of my favorite ways to show off amethyst is by stacking Ed Levin handmade sterling silver bangles featuring our favorite purple gem!


    Tales have been told that supernatural powers have been linked to amethyst. For centuries, amethyst had been believed to heal and protect people from illnesses. Many even believed drinking alcoholic beverages served in amethyst cups would prevent drunkenness. While today we have modern medicine on our side, amethyst is still considered to be a healer of the body and soul through energy according to many who practice alternative medicine. Additionally, many millennials wear not only amethyst, but other Quartz crystals as well, for mental, physical, and spiritual intervention in their daily lives. Our new silver line, T. Jazelle, brings that trend to the our reality with The Cleo Collection, displaying singular cylindrical crystals on a 36 inch chain; and expansion bracelets with polished beads made out of genuine gemstones accessorized with a single silver charm.


    Guest Fashionista, Morgan Bouchard, formerly of the Topsham Day's Jewelers, was kind enough to put together outfit pairings featuring Ultra Violet for your style inspiration. To enhance these looks, come try on this east-to-west oriented oval amethyst and diamond necklace set in white gold on an 18 inch chain. Of course, you will also need to try on the matching pair of earrings where the oval amethyst are oriented North-to-South. Top off the jeweled pairing by wearing this ESTATE oval amethyst ring set in 14k white gold. You'll want to act fast on the ring, it's bold, beautiful, and a great big look - but we only have ONE in company and it's the only one we will ever have!

    So there you have it. Amethyst, the color of royalty, is the reigning "Prince" of 2018 thanks to Pantone and the color Ultra Violet. With Valentine's Day less than 2 weeks away, make sure to keep on trend by shopping for Amethyst. - And don't forget, if Ultra Violet is not your color, Forevermark diamonds go with everything!



  • How you could be unintentionally killing your jewelry...

    Like a new car, new jewelry eventually requires maintenance. This isn’t a suggestion, it’s a fact. When you love your jewelry, you wear it (as you should). When you wear it, you damage it. This fact is not so much about quality craftsmanship as it is about wear and tear.

    When you drive thousands of miles on your car, it is not the car’s fault the tires need to be replaced. The same concept can (and should) be applied to jewelry. Under elements of normal wear and tear your metals should last you the following number of years without requiring prong or shank maintenance.

    1. Yellow Gold – 5 Years
    2. White Gold – 8 Years
    3. Platinum – 20 Years

    This is under normal wear and tear. Below, I have created a list of activities that unintentionally kills jewelry. If you want to maximize the life of your jewelry and delay repair work as long as possible, please be (unofficially) advised to remove your jewelry when doing the following:

    1)      Cleaning:  Many cleaning chemicals contain chlorine – which is terribly harmful to most metals by causing porosity and weakening prongs and shanks. Even all-natural cleaning agents can do damage to jewelry. While they may not necessarily harm metal, they can damage most gemstones that have much softer compositional properties than diamonds. No, this does not exempt you from performing household chores! When it is time to scrub and disinfect your home, remove the jewelry on your hands first! Unlike your skin, jewelry does not heal and regenerate after chemical exposure.

    2)      Swimming: Just like with cleaning, more leisurely activities like, a soak in the hot tub or a quick swim before dinner, will damage your jewelry because of the chemical exposure.

    -Furthermore, when you swim (even in fresh or salt water) your hands are exposed to cooler temperatures. When your hands are cold your fingers constrict, when your fingers constrict your rings become loose fitting, when your rings are loose they fall off!

    3)      Yard Work: We have all had blisters from raking, weeding, chopping, stacking, digging, and/or harvesting. Am I right? We have all seen what yard work does to our hands (and muscles!), imagine what it is doing to your jewelry on a microscopic level. Over time, you will do damage that will bring your ring to our repair shop. May it be a broken prong, a chipped stone, or a missing stone, you will need it repaired, and it will cost you money.

    4)      Hiking: One of my best friend’s engagement ring was purchased from me. A month after the proposal, she texted me saying her platinum was terribly scratched (and it was!).

    The conversation went something like this:

    Her: “You said platinum was durable.”

    Me: “You climbed a mountain with your ring on.”

    Need I say more? (Sorry, Karis. I use your active lifestyle as an example on a regular basis.)

    5)      Sleeping: This is a big one. The biggest, really. Folks, take your jewelry off before bed. You’re not as delicate of a sleeper as you think you are.

    You may think you sleep like this:

    But you really sleep like this:

    When you toss and turn you are susceptible of snagging prongs in your blankets and stretching/tangling your chains. There is only so much of this that your jewelry can take.

    Eventually, something is going to give and it is going to either need repair or replacement.

    6)      Gym: Kudos to all of you who work out. Really, you put my couch-potato self to shame.  I never damage my jewelry sitting on the couch. Neither will you. You will, however, damage your jewelry at the gym. Whether you are pumping iron, practicing your left JAB, or using the rowing machine (all things, I have never done in my life) you are putting serious strain on your rings. Those of you wearing rings with stones are at the most risk. FYI: Activity that causes your ring to be pressed into your hand or against something else, even if it’s only at the bottom, will bend your ring. It may not be evident right away, but when your ring bends it effects the structural integrity of the tension holding your gemstones in. They will become loose and gold work will be required to strengthen your ring again. You may even chip your stones, requiring replacement. Yes, diamonds are the least likely to chip, but they can and will if under significant strain or impact.

    7)      Carrying heavy loads: If you’re like me, you hate making two trips out to the car to bring in groceries. To maximize your efficiency, I’m sure you carry all 17 bags and a gallon of milk into the house in one trip. This will bend your ring and snag prongs catastrophically. Reread the FYI from point #6.


    Jewelry is precious, delicate and valuable. While it deserves to be shown off, it deserves to be treated carefully to maximize its beauty and longevity. Please remove your jewelry before engaging in the activities listed above – they are the most frequent culprits of jewelry damage!


    When the time comes, and you need repairs, Day’s Jewelers has the most professional, talented, meticulous, caring, certified and accredited jewelers in the industry. I have had the pleasure of working with most of them, I trust and respect them completely. You will too!




  • Opal Myth Debunked!

    “It’s bad luck to wear opal if it’s not your birthstone.”

    This is something that we hear from our guests on a regular basis. Where does this superstition come from? Frank, from Parle Jewelry Designs/Idaho Opal and Gem Corporation let us in on history of this well-known belief:
    In 1829, Sir Walter Scott published a novel titled, Anne of Geierstein (or The Maiden of the Mist). This according to Frank, was the Harry Potter of its time! In this novel. The Baroness of Arnheim wears a talisman made of Opal bestowed with magical powers. When holy water is splashed on the opal, it loses its colors and the Baroness becomes a pile of ash. It is because of this fictional scene that people started to associate opals with bad omens.
    Long before Sir Walter Scott’s fantastical tale, the ancient Greeks and Romans thought the opal was a symbol of good luck and fortune. Due to its many colors, the opal was a symbol of hope like the rainbow. It was often given as a gift to bring protection and wealth to the wearer. The “gift from the heavens” women often wore the gem in their hair to ensure their hair color would not fade. Opals were originally thought to possess magical qualities and bring its wearer foresight. They were used to help shy, timid people be more open in social situations as they were thought to have the power to amplify feelings and desires and promote spontaneity.
    Throughout most of history, the opal has been regarded as the luckiest and most magical of all of the gems because it can show all colors. Black, boulder, fire or doublet, there is no denying the magnificence of opals. A single gem can flash every color with fire and intensity beyond that any diamond.

    Shop Opal now!
    Click Here!

    About the Blogger:
    Kristin Beaulieu
    South Portland Assistant Manager

  • Most Popular Chain Style Types in Necklaces and Jewelry

    ANCHOR CHAIN:  Is characterized by uniformly sized repeating oval links which are arranged alternatively in a horizontal and then vertical orientation, traditionally with a vertical bar in the middle of each link creating a flexible ligament giving the chain strength, durability and an eye catching style.

    Anchor Chain Anchor Chain

    BALL or BEAD CHAIN:  Composed of orbs of metal rather than open links.  They are set at regular intervals along the length of the chain set with connector bars or adjacent to each other.  Dress up your next occasion with a fashion twist with a ball/bead chain.

    Ball Chain and Bead Chain Ball or Bead Chain

    BOX CHAIN:  The four sided construction of the box chain creates a durable chain with an extraordinary look.  It is made from round wire which is rolled flat and then folded into square links that form open boxes or cubes creating a smooth four sided shape.  Add a pendant to the box chain to create an elegant look.

    Box Chain Box Chain

    BYZANTINE CHAIN: Is an intricate, closely linked sequential chain design that incorporated a rope-like texture and intriguing textural design.  Soft, flexible with an elegant drape, the byzantine link is instantly recognized by its maze-like intricacy.

    CABLE CHAINS:  Strong, durable and attractive, the cable chain is a heavy chain having links with a crossbar across the inside of each link.  Each section of the cable chain is identical throughout giving it a simple but classic look.

    Cable Chain Cable Chain

    C LINK Chain:  Made up of solid ‘C’ shaped sections that fit into one another in a repeating pattern for a style that is both on-trend and beautifully classic.  It is designed to lie flat and noted for its flexibility.

    C Link Chain C Link Chain

    CLOSED LINK CHAIN:  They feature an additional process which ensures every individual join has solder applied to ensure the link cannot open easily.  Usually crafted in precious metals.

    Closed Link Chain Closed Link Chain

    CURB CHAIN:  It is designed with circular rings with tiny indentations that allow the rings to remain flat for a sleek and comfortable fit.  Sometimes, links have been twisted and feature a diamond cut that enhances the chain with style and shimmer.

    Curb Link Chain Curb Chain

    ESPIGA CHAIN:  Crafted by intricately weaving metals in small links closely resembling an ear of corn or wheat. Also called a wheat chain, it is strong and durable, it is perfectly suitable for pendants.

    Espiga Chain Espiga Chain

    FANCY CHAIN:  A chain that has a different variation on a standard chain, like links that are specific shapes or that have a special finish or have dangles attached, is considered a Fancy Chain.  This means a variety of special links, like heart shapes or various chains adorned with tiny shapes along the chain.

    Fancy Chain Fancy Chain

    FIGARO CHAIN: Comprised of flat twisted links.  It is a modified version of the curb chain where the interlocking flat links vary in size.  It lays flat around the neck, is crafted with strength and durability and its versatility gives it a sense of fashion and style.  Originated in Italy.

    Figaro Chain Figaro Chain

    FIGARUCCI CHAIN:  A variation of the anchor or marine chain but with long links that add decoration like a Florentine pattern giving it a lace or filigree finish.

    FOXTAIL CHAIN:   Two rows of slanted oval links face each other at a 45 degree angle in the Foxtail chain.  They are connected by a series of flat rings running down the chain’s center.  This created the impression of the hairs on a fox’s tail.

    FRANCO CHAIN:  The Franco chain is a thicker type of chain made with v-shaped links.  The chain is sturdy and can support heavy pendants.

    Franco Chain Franco Chain

    HERRINGBONE CHAIN:  Multiple rows of v-shaped links are used to make up this type of chain.  They lie completely flat, and each row alternates in direction creating the herringbone pattern.

    LINK CHAIN:  The link chain is the most common type of chain.  It is formed of individual oval or round links interlocked in a uniform pattern with each link lying 90 degrees to the next.  This chain is popular for its simple but classic look.

    Link Chain Link Chain

    MARINER CHAIN:  This is the strongest type of jewelry chain.  It is designed with repeating oval links that are all the same size.  They have a vertical bar in the middle of each link are are arranged in a horizontal, then vertical arrangement.  Also known as the anchor chain it has a few variations such as the Figarucci chain.

    OMEGA CHAIN:  Popular for its strength and how shiny it is, the Omega chain is made of individual metal plates lined up side by side and crimped to an underlying mesh base.  There are both flat and round versions of this chain and it can be reversible. Popular for its overall strength and its reflective qualities.  Omega chain is made up of metal links assembled on a wire or woven mesh that form a tube. The embedded wire is what provides the strength. The Omega chain is somewhat flexible, but it is still sufficiently rigid that it retains its ring shape when worn.

    Omega Chain Omega Chain

    RAILROAD CHAIN:  This chain features two continuous lines with cross bars that form the tracks for a stylish design.

    Railroad Chain Railroad Chain

    ROLO CHAIN:  The links of the Rolo chain are usually smaller and thicker than that those of a cable chain and they tend to be oval or round.  The links are flat on the inside and alternate in the direction they face.  This is a popular chain used for charm bracelets.

    ROPE CHAIN:  Rows of metal links are woven for this type of chain creating the appearance of a two strand rope.  The join of each link is like a tiny hinge, meaning this style is not as flexible or liquid-like as some others.

    Rope Chain Rope Chain

    SHADBELLY CHAIN:  Its construction is composed of points that are similar to shadbelly points used to enhance riding jackets worn by equestrians. The necklace's links are woven closely together to provide strength as well as elegance.

    SINGAPORE CHAIN:  Flat diamond cut chain links are woven together to form a diamond shape.  These diamond shaped links are then woven together, creating the Singapore chain.  It is eye catching as it reflects light from different angles.  The chain also has a natural curve, created by the weaving process, that is pleasing to the eye.

    SNAKE CHAIN:  Crafted of smooth, round metal plates or bands,  the chain has a curve at the mid-point of each link.  The links are then joined to create a continual flexible tube reminiscent of a snake skin due to a slight zigzag pattern.

    Snake Chain Snake Chain 

    WHEAT CHAIN:  A symmetrical type of rope chain, the wheat chain features small figure 8 links that display as a plaited appearance.  Also known as the Espiga or Spiga chain, it is a symbol of wealth or faith.

    Wheat Chain Wheat Chain

  • Style File: Coast to Coast - Spring Trends Head to Toe

    This Winter has seemed particularly grueling on both coasts so having a fresh Spring style is a much needed ray of sunshine! This week we are going to review Spring Style: Head to Toe!



    shopping_(1)One of my favorite trends this year that is easing the transition from our winter booties to our summer sandals are open toe, open heel, and strappy booties. How fun is that? For me, my favorite part of Fall is slipping back into my ankle or knee high boots, so I think it is great that this trend is working its way into Spring and early Summer style. Not only are these boots fun to wear during this seasonal transition, but they are also easy to pair with any look. Show off your new Spring pedicure with this open boot trend! There really is never a bad time to be in the city of Los Angeles, but I have to say, I was a little nervous about making the trek to the West Coast during winter. Luckily for me I caught LA on an extremely mild year, and so far the early Spring weather has been beautiful making it perfect for spotting the first glances of Spring style.

    Another one of my Spring style favorites straight from LA is topping off your look with a hat. Hats are an accessory that I often forget about, but there is something about a beautiful floppy sun hat that makes a woman look so chic. This is another great transitional item this season. Take off that knitted beanie and replace it with a nice sun hat for a weekend out, or a coffee date with a friend. It's an easy way to pull together a casual look or to dress up yesterday's hair! Throw on a statement piece of jewelry and your sun hat and you are good to go!


    04-asos-wide-leg-white-pants-h724I've been doing some research on this one, because as a fashionista, I wanted to make sure I was ready to go with some awesome Spring trends for you! These have been the trending items for Spring 2014:

    • Bomber Jackets
    • Wide Legged pants
    • Contrast Collar Jacket / Shirt
    • Pleated Skirts
    Now, if we take those and add them to Kelsey's findings in LA -- the style is hott! A cute pleated skirt with a fabulous sun hat, or wide legged pants with a pair of cute open toe booties. Can you see where we are going with Spring this year?


    download3Also, clutches are the new Spring accessory. No more huge, over sized purses...which means no more "everything but the kitchen sink" in your bag ladies. It's about being simple and cute!
    Spring's color is baby blue. I love baby blue! Especially when it comes to cute tops, sun dresses, and shoes. Or you can pair the two and find yourself a cute baby blue clutch!
    Now that you know what the trends are for clothing and accessories, let's refresh you on the jewelry trends for Spring. Top five trends for Spring 2014:
    1. Chains & Links - The wider the link the better. Chains are making a comeback like the 90's.
    2. Geometric Shapes - Big, colorful, geometric styles (necklaces, earrings, bracelets). Don't be scared to make a statement with your jewelry.
    3. Add Color - Color, color, color! Red, blue, green, yellow.
    4. Big & Bold - Just as it states. Jewelry is a way to show your style and attitude, dare to be different.
    5. Golden Glow - Gold is making its comeback with chains. Gold hoops, gold bangles, anything golden.
    There you have it. Here's a collection of our favorite Spring trends! Until next time. Questions or comments, please shoot us an email.



  • 3 Jewelry Tips for Senior Photos

    Summer and early Fall are perfect times to have family photos and Senior portraits taken. When you're accessorizing for your shoot, there are a couple of guidelines to follow according to our favorite photographers. They all recommend the following 3 jewelry tips:

    1. Keep it Simple 

    Bigger isn't always better. It's ok to wear jewelry that matches your outfit, or adds a little "bling" to your look, but you are the the main attraction so pick pieces that speak to your personal style without stealing the show.

    2. Different Jewelry for Different Outfits 

    If you are going to be changing out your jewelry with your outfits, make it easy for you and the photographer. Put all your jewelry for each outfit in a different zip lock bag and label it: "blue outfit" or "pink outfit" so you can find the right jewelry quickly and easily.

    3. Types of Jewelry 

    Necklaces are great for photos, as they add the touch of "sparkle" to the image. However, necklaces that move a lot or can't stay "centered" on you may look odd in a photo if it shifts out of place. Even if the photographer fixes it before the picture, it can still have a mind of its own and move around between shots. Usually finding a necklace that is symmetrical is a great choice. Another good option is a single pendant (not too large).


    ring_(1)-resized-600.jpgUnless it is an engagement photo shoot, rings won't be a focal point item so wear the rings that you wear on a daily basis. The exception to this rule is if you have a large, bright ring that you want to be the area of interest. If this is the case, ask the photographer for pose suggestions that will allow the placement of your hands to be prominent in the photo while looking natural. These can be fun poses that focus on you while showcasing your favorite ring and your personality like these shots by Connie Riggio Photography.

    Bracelets are another item that can be tricky. While photographers wouldn't tell you not to wear them, you should be careful on what you select. Lots of bangles can end up in places on the wrist and arm that can look odd in a photo. Back to the first rule, keep it simple.

    Earrings are where you can play a little more. Depending on how you are wearing your hair, most earrings like studs, hoops or dangles will work well. When choosing earrings keep in mind that some styles like a pair of chandelier earrings can steal the show. If you have your hair up, the earrings may draw the eye away from your face.

    The most important part of any portrait is that it reflects who you are and what shines about your personality. Stay true to what makes you unique and choose pieces that compliment what you want to say about your style.

    If you're still having trouble picking the perfect pieces for your photo session, contact one of our personal shoppers and Kathy or Melissa will help lead you to the perfect pieces that will make your photo shoot sparkle!

    About Day's Jewelers InHouse Photographer: 

    sroy_2Steven Roy

    The first camera I ever used was a Kodak Duoflex that shot 620 film; that’s when I heard my "calling." I was 9 years old. Read More... 

    A big thank you to our other photographers who shared some of their jewelry tips with us for this blog: Danielle Miville and Heather Stone



  • How To Clean Sterling Silver without Chemicals

    Many of us like to help in keeping the Earth a clean place to live. We see it on Pinterest all the time; ways to make detergents and homemade cleaners and we pin them thinking it's a great idea. This stops us from having to buy the awful chemical items and we help lessen then amount of bottles in landfills.

    One of the common properties of sterling silver is that tarnishes.  Tarnish on sterling silver jewelry  is most often removed by with a specially treated polish cloth or by dipping jewelry into a liquid chemical  created especially for this purpose.  Here is a way to remove tarnish on your sterling silver jewelry with harmless substances found in just about every kitchen.


    zen-81. Put a heatproof glass jar in the sink

    2. Fill the jar about 2/3 full with boiling water

    3. Wrap your jewelry loosely in aluminum foil (you can put 2 or 3 pieces in the same packet)

    4. Drop the foil packet into the jar of boiling water

    5. Add 2 heaping tablespoons of baking soda

    6. Watch as the water foams up, possibly overflowing the jar

    7. When the foaming stops, use tongs to retrieve and rinse the hot foil packet

    8. Open the packet and rinse the jewelry

    9. If necessary, brush the jewelry with a toothbrush dipped in warm soapy water to brighten the finish

    (note: you can reuse your aluminum foil for future cleanings)

    This is sometimes referred to as a “redox” or oxidation reduction reaction. Electrolytes emitted from the foil adhere to the sterling silver creating oxygen which removes the tarnish.


    melissa_4_webLet us know how it works for you, or if you have any other household jewelry cleaning tips, please share them with us at

    Day's Jewelers was established in 1914. We have educated professionals to help with any questions you may have. We are real jewelers, for real people.



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If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.