Holiday Catalog


  • Platinum - A Diamond’s Best Friend

    Platinum – A Diamond’s Best Friend. Surveys reveal that more than 80% of women looking to be engaged, prefer Platinum for their engagement ring setting. This highly desirable and precious metal is the best compliment to a diamond because it is Pure, Rare and Eternal.

    Purest and Rarest of Metals

    Typically, a piece of platinum jewelry is made up of 95% precious platinum. Compared to 14K gold which is 58.5% gold, or 18K gold which is 75% gold, platinum’s purity makes it naturally hypoallergenic especially for those with sensitive skin. Platinum is 30 times more rare than gold, which is why the world’s finest diamonds and gemstones were only set in platinum.


    Naturally White and Never Fades
    Platinum’s everlasting white metal never reflects color into the diamond it showcases. Unlike white gold that requires rhodium plating every 12-18 months, platinum will never fade or change color. Platinum is eternally white.


    Durable and Made for Everyday Wear
    Platinum’s strength and durability makes it the most secure setting for diamonds and gemstones. Platinum’s density makes platinum highly durable, so it doesn’t wear over time. Platinum is simply the best option, especially when selecting your engagement rings or wedding bands.


    My Story
    My diamond engagement ring is designed in Platinum. After nearly 32 years, my ring has never required metal repair or metal rebuilding. The beautiful everlasting white hue remains, as it did the first day I received it.  At Day’s Jewelers, I oversee the selection and purchasing of all jewelry in our 7 store locations. I’ve also seen the remarkable benefits in lifelong wear of platinum jewelry, from our customers who have chosen platinum. For that reason, I recommend platinum as the first choice. Platinum is everlasting and it stands the test of time. Make it your choice.


    About the Blogger: 
    Kathy Corey, Owner / VP of Merchandising
    Kathy is owner and Vice President of Merchandising and the Vice President of Personnel with Day's Jewelers. The art and science of jewelry design and jewelry merchandising is her passion. Kathy believes that she definitely has more fun than anyone on her executive team. “What woman doesn't enjoy buying jewelry, especially with a multi-million dollar budget every year?” Corey says.

    One of her core beliefs in operating her business is giving back to the community. She has served in leadership positions with several organizations including the Mid Maine Chamber of Commerce, Inland Hospital and Kennebec Valley Community College. Currently Kathy serves on boards at Eastern Maine Heathcare System as well as the Diamond Empowerment Fund organization.


    - Shop Platinum! - 

  • Most Popular Chain Style Types in Necklaces and Jewelry

    ANCHOR CHAIN:  Is characterized by uniformly sized repeating oval links which are arranged alternatively in a horizontal and then vertical orientation, traditionally with a vertical bar in the middle of each link creating a flexible ligament giving the chain strength, durability and an eye catching style.

    Anchor Chain Anchor Chain

    BALL or BEAD CHAIN:  Composed of orbs of metal rather than open links.  They are set at regular intervals along the length of the chain set with connector bars or adjacent to each other.  Dress up your next occasion with a fashion twist with a ball/bead chain.

    Ball Chain and Bead Chain Ball or Bead Chain

    BOX CHAIN:  The four sided construction of the box chain creates a durable chain with an extraordinary look.  It is made from round wire which is rolled flat and then folded into square links that form open boxes or cubes creating a smooth four sided shape.  Add a pendant to the box chain to create an elegant look.

    Box Chain Box Chain

    BYZANTINE CHAIN: Is an intricate, closely linked sequential chain design that incorporated a rope-like texture and intriguing textural design.  Soft, flexible with an elegant drape, the byzantine link is instantly recognized by its maze-like intricacy.

    CABLE CHAINS:  Strong, durable and attractive, the cable chain is a heavy chain having links with a crossbar across the inside of each link.  Each section of the cable chain is identical throughout giving it a simple but classic look.

    Cable Chain Cable Chain

    C LINK Chain:  Made up of solid ‘C’ shaped sections that fit into one another in a repeating pattern for a style that is both on-trend and beautifully classic.  It is designed to lie flat and noted for its flexibility.

    C Link Chain C Link Chain

    CLOSED LINK CHAIN:  They feature an additional process which ensures every individual join has solder applied to ensure the link cannot open easily.  Usually crafted in precious metals.

    Closed Link Chain Closed Link Chain

    CURB CHAIN:  It is designed with circular rings with tiny indentations that allow the rings to remain flat for a sleek and comfortable fit.  Sometimes, links have been twisted and feature a diamond cut that enhances the chain with style and shimmer.

    Curb Link Chain Curb Chain

    ESPIGA CHAIN:  Crafted by intricately weaving metals in small links closely resembling an ear of corn or wheat. Also called a wheat chain, it is strong and durable, it is perfectly suitable for pendants.

    Espiga Chain Espiga Chain

    FANCY CHAIN:  A chain that has a different variation on a standard chain, like links that are specific shapes or that have a special finish or have dangles attached, is considered a Fancy Chain.  This means a variety of special links, like heart shapes or various chains adorned with tiny shapes along the chain.

    Fancy Chain Fancy Chain

    FIGARO CHAIN: Comprised of flat twisted links.  It is a modified version of the curb chain where the interlocking flat links vary in size.  It lays flat around the neck, is crafted with strength and durability and its versatility gives it a sense of fashion and style.  Originated in Italy.

    Figaro Chain Figaro Chain

    FIGARUCCI CHAIN:  A variation of the anchor or marine chain but with long links that add decoration like a Florentine pattern giving it a lace or filigree finish.

    FOXTAIL CHAIN:   Two rows of slanted oval links face each other at a 45 degree angle in the Foxtail chain.  They are connected by a series of flat rings running down the chain’s center.  This created the impression of the hairs on a fox’s tail.

    FRANCO CHAIN:  The Franco chain is a thicker type of chain made with v-shaped links.  The chain is sturdy and can support heavy pendants.

    Franco Chain Franco Chain

    HERRINGBONE CHAIN:  Multiple rows of v-shaped links are used to make up this type of chain.  They lie completely flat, and each row alternates in direction creating the herringbone pattern.

    LINK CHAIN:  The link chain is the most common type of chain.  It is formed of individual oval or round links interlocked in a uniform pattern with each link lying 90 degrees to the next.  This chain is popular for its simple but classic look.

    Link Chain Link Chain

    MARINER CHAIN:  This is the strongest type of jewelry chain.  It is designed with repeating oval links that are all the same size.  They have a vertical bar in the middle of each link are are arranged in a horizontal, then vertical arrangement.  Also known as the anchor chain it has a few variations such as the Figarucci chain.

    OMEGA CHAIN:  Popular for its strength and how shiny it is, the Omega chain is made of individual metal plates lined up side by side and crimped to an underlying mesh base.  There are both flat and round versions of this chain and it can be reversible. Popular for its overall strength and its reflective qualities.  Omega chain is made up of metal links assembled on a wire or woven mesh that form a tube. The embedded wire is what provides the strength. The Omega chain is somewhat flexible, but it is still sufficiently rigid that it retains its ring shape when worn.

    Omega Chain Omega Chain

    RAILROAD CHAIN:  This chain features two continuous lines with cross bars that form the tracks for a stylish design.

    Railroad Chain Railroad Chain

    ROLO CHAIN:  The links of the Rolo chain are usually smaller and thicker than that those of a cable chain and they tend to be oval or round.  The links are flat on the inside and alternate in the direction they face.  This is a popular chain used for charm bracelets.

    ROPE CHAIN:  Rows of metal links are woven for this type of chain creating the appearance of a two strand rope.  The join of each link is like a tiny hinge, meaning this style is not as flexible or liquid-like as some others.

    Rope Chain Rope Chain

    SHADBELLY CHAIN:  Its construction is composed of points that are similar to shadbelly points used to enhance riding jackets worn by equestrians. The necklace's links are woven closely together to provide strength as well as elegance.

    SINGAPORE CHAIN:  Flat diamond cut chain links are woven together to form a diamond shape.  These diamond shaped links are then woven together, creating the Singapore chain.  It is eye catching as it reflects light from different angles.  The chain also has a natural curve, created by the weaving process, that is pleasing to the eye.

    SNAKE CHAIN:  Crafted of smooth, round metal plates or bands,  the chain has a curve at the mid-point of each link.  The links are then joined to create a continual flexible tube reminiscent of a snake skin due to a slight zigzag pattern.

    Snake Chain Snake Chain 

    WHEAT CHAIN:  A symmetrical type of rope chain, the wheat chain features small figure 8 links that display as a plaited appearance.  Also known as the Espiga or Spiga chain, it is a symbol of wealth or faith.

    Wheat Chain Wheat Chain

  • Day's Jewelers Team Treks Across Maine for American Lung Association

    We had an amazing group of Day's Jewelers employees join the Trek Across Maine this year. The Trek is a 3 day, 180 mile bicycle tour across our State of Maine, to raise money for the American Lung Association. Our Day's team raised over $4000! 

    After the amazing three day experience, a couple of the Day's Jewelers trekkers shared their thoughts.

    "Well, the trek has been over almost a week and the soreness is almost gone from my legs…back…and hands but many fond memories will stay with me forever. Wow, what an experience.  I met so many new people and I developed a much richer relationship with my fellow trekkers.  The people cheering along the route was special but the lone man on the side of the highway, with his hand in the air blessing me as I passed, has to be a cheering highlight. 

    My hat is off to the people that coordinate an event of this magnitude.  Signs and people cheering you on, awesome food, great rest stops, volunteers that work so hard with smiles on their faces, safety and security were top notch.  Whether they do it for the love of biking, the Lung Association or both, the effort is noticed and appreciated. As a businessman, I’ll use the trek to help motivate my staff and myself to strive to be better." Jim Corey, Day's owner and manager of our Brunswick store.



    Left to Right: Johanna Heeren, Amy Schmidt, Kristin Kennedy, Maria Barton, James Davidson, Jim Corey, Leo and Elise Gerrior

    "I have so many wonderful memories from the Trek Across Maine! You couldn't ask for nicer weather, more beautiful scenery or a better team. "From the mountains to the coast" was the phrase that drew me in initially. I guess I overlooked the "3 days, 180 miles" part. Quite possibly one of the most challenging events of my life, the trek pushed me physically and mentally. Day 1 was exhilarating, Day 2 was exhausting and Day 3 was just plain difficult! And will I participate in this ride again? Absolutely!

    Working through this challenge with my team, most of whom are co-workers, was the best part of the entire weekend. I saw each one of them tackle the distance and hills with the same drive that they use in the workplace: Leo's dedication, Johanna's determination, James' persistence, Amy's motivation and Jim's ambition kept me going mile after mile. As far as I'm concerned, they are all committed to this event again next year. Yes, even you, Jim! And we will be looking for new recruits: June 13-15, 2014 Save the date!" Kristin Kennedy, Jewelry Consultant at our Day's South Portland

    Day's wants to thank all those that gave their time and energy to complete the Trek Across Maine. We especially want to thank those that contributed to raise more than $4,000. We hope to see you all out there again next year.

    About Day's Jewelers:

    Day's Jewelers was founded in 1914 by Captain Harry Davidson. Today, Day's operates six stores throughout New England. The new owners combined skills and knowledge from the "old" Day's with modern technology. This change was accomplished without sacrificing the exceptional personal customer service, fine quality, and low prices that have been the reason for Day's success for almost 100 years.


  • Jewelry is So Much More than Metal and Stones

    A few years ago my uncle gave me a baggie which contained a pretty rough looking piece of twisted metal. Upon opening it I realized that it was a Navajo sterling silver cuff style watch with turquoise and coral. This poor thing was in horrible shape, the watch was busted, the cuff practically cracked all the way through and one of the large turquoise stones was missing.

    Sitting there holding this, I thought to myself “this sure looks familiar”. My uncle explained to me that this was my grandfather’s watch. “That’s why I remember it” I said. You see my grandfather passed away when I was just a boy and he was only 52 years old. He was the Chief of the Penobscot Indian tribe here in Maine, and I remember seeing this watch on him when I would visit him in the tribal offices after kindergarten class.


       Sterling silver, turquoise and coral Navajo watch after restoration.

    My uncle, knowing I worked for Day’s Jewelers asked me if there was anything that could be done to fix it. When he discovered it, he was tearing down an old shed on the family property and the watch was smashed into the mud. I knew if anyone could fix it, we could, and if we couldn’t, it was beyond repair.

    This watch literally sat in my kitchen cabinet for about 3 years and just recently, I finally brought it in to our master goldsmith Stephanie who works in our Waterville location. I of course told her the story, which she seemed to really appreciate and connect with. She said “let me see what I can do”.

    I had prepared myself to hear that there was nothing that could be done to bring this family heirloom back to its former glory and one day I got a call from Steph. “It’s all done, come take a look”. I ran downstairs into the store and was shocked at what was waiting there. It was completely repaired, the crack was fixed, the missing turquoise stone was replaced and even the original automatic Timex watch looked brand new and was ticking away.

    I am certain Stephanie could tell by the look on my face how grateful I was for her incredible talent that brought this childhood memory back to life. Standing there holding that watch was like having an instant connection to my Grandfather. That night I rushed home and went straight to my Uncle’s where I presented him with the watch. He was as shocked, if not more, than I was as he stood there holding this beautiful object that belonged to his dad. He gave me the biggest hug and that warmest smile and thanked me and Stephanie for making this happen.


                The watch today, and back in the late 1970's when my grandfather wore it.

    I was happy to have that one day in my office, when I secretly wore the watch, before I took it to my uncle. That was enough to last the rest of my life. Well, my uncle called me the other night and asked me to come over but wouldn’t tell me why. When I got there, he looked me right in the eye and said “I want you to have this” and handed me the box which contained this special treasure. I was overwhelmed with honor, pride, happiness…all sorts of emotions. I of course jumped up and thanked him with a huge hug and today I am wearing this special piece of jewelry that my grandfather wore for so many years. I always felt like he was with me, but now I can see and feel it. Jewelry is so much more than what it is made of.  Its true value is in the stories and history that is behind it, and to me, this watch is priceless!

    -Jason Brown (JKB)

4 Item(s)


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.