Holiday Catalog

how to buy a watch

  • The “Meltdown” Watch by Reactor, Durable Enough for a Lobsterman

    Working in Maine's mid-coast region we encounter many lobstermen and fishermen at our Brunswick location. This spring, I had the opportunity to talk with a lobsterman who told me he would love to own a nice watch, but in his line of work, they get ruined quickly. I told him I had just the watch for him.

    wreg0008_1I put a Reactor on his wrist and told him it was the best built performance sport watch he could buy and even if he broke it, Reactor would repair it free of charge, for the first two years he owned it. He asked about clasps breaking, water damage, broken crystal, and watch pins breaking. I told him not to worry about anything and just wear it. He picked out the Reactor Meltdown and assured me if anything happened to his watch he would be back to see me.

    He did indeed come back to see me and his watch was in pristine condition. I said wow it looks new. He told me "I love it but it's too nice to wear on the boat." It made me smile. I thought he was buying a work watch. I was wrong once again. He was buying something that made him smile.

    Do you need a durable watch like the Reactor Meltdown? Do you work on a boat, in a factory, or a garage? Check out the details on the Reactor Meltdown Watch featured in this blog:

    - Day and date feature set a 3 o'clock position
    - Carbon fiber dial
    - Mineral crystal lens
    - 2 year unconditional warranty
    - Stainless steel case and bracelet plated with black nitride
    - 10 year lithium power supply
    - Superluminova on hands and markers
    - 316L stainless steel construction
    - Shock resistant movement holder
    - Solid screwbar case-to-band interface
    - Triple o'ring screw down crown system
    - Water resistant to 200 meters

    Reactor watches are built to last. What makes Reactor so unique and exceptional is the Reactor DNA, or the genetic engineering found in each and every watch:

    Solid forged cases: Crafted in stainless steel or titanium for longevity and corrosion resistance;
    Solid screwbars: Strength has increased at least 500% by using screwbars instead of springbars, which are the weak point of a watch;
    Screw-down crowns: Crown guards protect the case against water intrusion;
    - Never Dark™ technology: Superluminova and tritium are used to light up the dials making them visible in the dark in order to be the world’s brightest watch;
    Forged casebacks: Watertight seals are maintained.

    Is Reactor right for you?

    About the Blogger:


    STEVE-PUFF22011Stephen Puff, Assistant Manager
    Day's Jewelers Brunswick

    Working at Day's was appealing to him because of the opportunity the company offers and our reputation. He enjoys helping customers find what they need, no matter what it is. "I love everything from watches to diamonds!" Stephen explains. Read more...


  • How Do I Know I'm Buying the Right Watch for Me?

    The other day, I had a customer come in to shop for a watch and I asked him “What do you need it to do?"  Of course, that left me wide open for the response of, “tell time."  After we laughed about how I set him up for the punch line, I decided it might be best to be a little more specific.  I asked him the following questions:

    1.  Will the watch be exposed to water?

    2.  Is the watch for dress wear or active wear?

    3.  If the watch is exposed to water, what type of exposure?  Occasional?  Swimming?  Diving?

    4.  If you will be wearring it as an active wear watch, please tell me how you will use it.

    5.  What do you do for work?

    6.  Are you going to wear the watch for work, casual, or both?

    Why would I ask these questions?  That was his response as well.  It actually is a very simple answer.  Watches are machines, just like an automobile.  They are built for specific uses and like automobiles; they can be damaged when they are treated in a way outside of their design parameters.  For example:  Would you take a BMW out four wheeling?  Would you take your Hummer on a long trip if you were trying to save on fuel costs?  These seem like silly questions, yet people routinely treat their watches in a similar manner.  So, how do you know if it is the right watch for you?

    The answer is to look at the three basic watch types and which one best describes how you plan to use the watch.

    Watches generally fall into 3 broad categories; dress, sport, or sport dress.  Each of these categories has specific attributes which allow them to excel at what they are designed to do.  Let's take a look at what you can expect from each of these categories.

    Movado Dress Watch


    Dress Watch: This watch uses a smaller case and usually has a finer movement than its counterparts.  It will generally lack any water resistance over 30 meters, although there are exceptions.  The watch will emphasize style and fashion over being able to take extreme blows.  Nicer dress watches are composed of 316L surgical steel and use Sapphire mineral crystals.  Both of these features limit the scratching on the watch and the steel allows the watch to be refinished in most situations. This watch is ideal for anyone who wants a watch that speaks to fashion and will complement their dress attire.  An example of this type of watch would be MOVADO.

    Reactor Sport Watch



    Sport Watch: The movements in most cases are not as fine as those in a dress watch since they are crafted for durability. This watch also uses a much heavier case and band design in order to withstand heavy blows and regular punishment. The movements are also generally better protected in these watches.  Water resistance is at the highest in these models, starting at 100 meters and can go over 1000 meters.  They are meant to be able to survive water activity regularly.  They sacrifice some fashion in order to be able to provide the durability required in their use. This watch is ideal for the active outdoors person who does not want to worry about damaging their watch while they are out doing activities like rock climbing or surfing.  An example of this watch would be REACTOR.

    Citizen Sport Dress Watch



    Sport Dress Watch: As the name implies, this watch is at home in the office, but can also handle some moisture and some rougher wear. They generally have water resistance from 50-100 meters and have a mid-size casing. Although unable to take as much punishment as the sport models, it will prove an ideal watch for someone who wishes to be able to wear the watch almost anytime they choose.....and look good while wearing it.  Both Seiko and Citizen are very strong examples of this type of watch.

    By asking yourself the questions I posed above, you begin to figure out rather quickly which type of watch will be best for your use.  Once you have the type of watch, it becomes much easier to select a watch you can be proud to wear and will give you years of trouble free wear.

    Mark Poulin,
    Store Manager, Day's Jewelers Auburn

    mark-poulin2-web2011About the blogger: 

    Sixteen years ago, Mark joined the Day's Jewelers family. A manager from the start, Mark came to Day's from a management career at KB Toys. With a vast amount of retail experience, Mark has managed three Day's Jewelers locations – Auburn, Brunswick, South Portland and now he is back in Auburn. He has also worked as Service Manager and Customer Service Manager in Day's Waterville more.

    Questions or comments?



2 Item(s)


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.