Holiday Catalog


  • Platinum - A Diamond’s Best Friend

    Platinum – A Diamond’s Best Friend. Surveys reveal that more than 80% of women looking to be engaged, prefer Platinum for their engagement ring setting. This highly desirable and precious metal is the best compliment to a diamond because it is Pure, Rare and Eternal.

    Purest and Rarest of Metals

    Typically, a piece of platinum jewelry is made up of 95% precious platinum. Compared to 14K gold which is 58.5% gold, or 18K gold which is 75% gold, platinum’s purity makes it naturally hypoallergenic especially for those with sensitive skin. Platinum is 30 times more rare than gold, which is why the world’s finest diamonds and gemstones were only set in platinum.


    Naturally White and Never Fades
    Platinum’s everlasting white metal never reflects color into the diamond it showcases. Unlike white gold that requires rhodium plating every 12-18 months, platinum will never fade or change color. Platinum is eternally white.


    Durable and Made for Everyday Wear
    Platinum’s strength and durability makes it the most secure setting for diamonds and gemstones. Platinum’s density makes platinum highly durable, so it doesn’t wear over time. Platinum is simply the best option, especially when selecting your engagement rings or wedding bands.


    My Story
    My diamond engagement ring is designed in Platinum. After nearly 32 years, my ring has never required metal repair or metal rebuilding. The beautiful everlasting white hue remains, as it did the first day I received it.  At Day’s Jewelers, I oversee the selection and purchasing of all jewelry in our 7 store locations. I’ve also seen the remarkable benefits in lifelong wear of platinum jewelry, from our customers who have chosen platinum. For that reason, I recommend platinum as the first choice. Platinum is everlasting and it stands the test of time. Make it your choice.


    About the Blogger: 
    Kathy Corey, Owner / VP of Merchandising
    Kathy is owner and Vice President of Merchandising and the Vice President of Personnel with Day's Jewelers. The art and science of jewelry design and jewelry merchandising is her passion. Kathy believes that she definitely has more fun than anyone on her executive team. “What woman doesn't enjoy buying jewelry, especially with a multi-million dollar budget every year?” Corey says.

    One of her core beliefs in operating her business is giving back to the community. She has served in leadership positions with several organizations including the Mid Maine Chamber of Commerce, Inland Hospital and Kennebec Valley Community College. Currently Kathy serves on boards at Eastern Maine Heathcare System as well as the Diamond Empowerment Fund organization.


    - Shop Platinum! - 

  • Surprise Marriage Proposal Video with Forevermark Diamond Engagement Ring

    See Josh propose to Amy with a brilliant Forevermark diamond engagement ring set in white and rose gold. The proposal went on without a hitch!

  • A Day’s Jewelers Cliff's of Moher Proposal

    Day's Jewelers Proposal Story:

    Hi my nameimage2 is Michelle Devereux. My fiancé Ryan Sylvain proposed to me on June the 9, 2016 at the Cliffs of Moher in Ireland. We have been together 2 and half years.


    I recently brought Ryan to Ireland for my cousins wedding. I moved to the USA with my parents when I was 7 but both my mother and father reside in Ireland. We traveled around Ireland for a few days with my brother and a couple of friends. Ryan carried the ring around with him while we were traveling and a few times he thought I was sure I would find out.

    image3On Thursday the 9th, on our last stop back to Cork, we visited the Cliff's of Moher. We were taking photos and laughing and the Ryan dropped to one knee. I remember he was nervously asking my brother for the ring, I remember spacing out into the ocean not believing this was happening. I thought I was in a dream. A wave of emotion came over me and I said yes while crying, but Ryan did this in a country (Ireland) that is so dear to my heart and will always be my home.

    He definitely put thought into and it will be a day I will never forget. Ryan told me that Day's Jewelers was great to work with and I felt so comfortable with Day's too. Our big day isn't till October 2018, but I wouldn't trade June 9th 2016 on the Cliff's of Moher for anything.

  • What the Carat?!? How to pick the perfect carat size

    What is the best carat size??? This is a question we hear often at Day’s. The bigger question is, what does it all mean? Carat, not to be confused with karat or carrot, is defined as a unit of mass equal to 200 mg used for measuring the weight of diamonds.  Karat is used as a measure of the purity of gold, such as 14 karat yellow gold. The metric carat was adopted in 1907 at the Fourth General Conference on Weights and Measures.  The word carat derives from the Italian carato meaning carob seed.

    Today diamonds are often purchased as the symbol of love for an engagement ring.  Most girls have admired and dreamed about the perfect diamond.  Now that we are all grown up and use Pinterest to pin the perfect ring, how do we pick a diamond carat size?  We know our budget may not allow for a Lady Gaga size diamond as much as we may dream. In regards to size, we’ll try to put it into perspective.

    To be clear, carat is one of the 4 C’s when purchasing a diamond is a factor in determining value. The average diamond size purchased is around a ½ carat.  A ½ carat is often a good starter for couples knowing they can trade up the diamond at some jewelry stores. At Day’s we have an awesome upgrade program to trade up your diamond.


    Most engagement rings at a jewelry store have between a 1/5th carat and upwards. Size wise, a 1 carat diamond is about that of a pea.  The image below shows how a 3, 2, 1, ¾, ½ 1/3 carat loose diamond compare to a 4 carat diamond ring.  This gives a good visual of how a diamond will sparkle on you!!


    carat 2

    This is a great reference to start the search for your diamond. The best way to decide on size is to visit your local store and try it on! What is better than a girl’s date and trying on sparkling diamonds? Trying on a diamond ring will give you the visual to see what looks best and fits your personality. You will know when the perfect size diamond fits you when it makes you smile, you have butterflies and know there is no other diamond that will compare.  Feel free to stop in your nearest Day’s to fall in love with your perfect diamond carat.


    -Amanda Nadeau | Diamond Certified & Diana Rice Diamond Certified Jewelry Professional at Day’s Waterville

  • The Perfect Diamond Ring, For The Perfect Soul Mate

    colorchartvertWhen picking out a diamond for a loved one, a lot of the questions at the jewelry counter center around the same few things. Will she love it? Is it beautiful? Can I afford it? Will it be the perfect diamond ring? When looking at the 4Cs of their perspective diamond, many people will come in looking for a similar range in characteristics. They will want the stone to have a cut that makes it shine in any light. They will ask for it to be near colorless (G-I) so that it looks wonderful in any setting and in any light without spending the premium that a fully colorless diamond (D-F) would cost.  They will want it to be clear enough to never have an inclusion seen by the wearer (SI-VS), but not so clear that they are paying extra for a difference that can only be seen under a microscope (VVS-FL).  The size or carat weight of the diamond then usually becomes a question of how much can I afford while keeping all of the other characteristics in balance?

    Sometimes it will go another way.  One day in March, a couple came into the store and asked to look at diamond rings.  He made it clear that she was to pick out any style ring that she wanted and he would see about getting it for her.  She told us that she has seen people wearing the “three diamond ring” and has always wanted one of her own.  They were about to celebrate their fortieth wedding anniversary and to her, a Past Present Future ring seemed to be the perfect ring.

    They explained that they got married and started a family when they were young and although he had always wanted to get her a diamond ring, life and family expenses never made it possible.  We tried on a lot of rings until she slipped one on and instantly smiled.  She looked to him and said, “This is the one.  If I could have any ring in the store, it would be this one.”  It was a yellow and white gold ring with a half carat round diamond in the center and two quarter carats on the side.  It wasn’t an unusual style or large in size. It was just what she had always wanted.

    His next visit was on his own.  We checked the ring she had picked and we went over qualities of diamonds and metals for the setting.  He took it all in and then sat in a silent pause for a while.  He then said “I honestly expected her to pick out a much more expensive ring.  She is the most important thing in my life and it doesn’t matter to me if she can see the difference or even knows about it.  I want to get her the most perfect diamond possible for the center of this ring.  She deserves that and more."  He knew she had always wanted a ring to wear but that family had always come first.  He told us that all the kids had grown up and started families of their own and now he was going to do something for her he wished he could have done forty years ago.  We set a diamond of the same size she had seen in the center, but this time it was a colorless, internally flawless, and ideal cut.  The end result was amazing. There wasn’t a person working in our shop that didn’t want to see it up close before he came to pick it up. For him it was the most perfect diamond ring, for a most perfect soul mate.

    About the Blogger: 

    LeoGerriorLeo, Store Manager,
    Day's Jewelers South Portland

    For three years, Leo worked at Day's Jewelers in Manchester , New Hampshire . Now a Store Manager and Diamond Specialist in our largest jewelry store in Maine, the South Portland location, Leo provides diamond proficiency in combination with a little bit of everything jewelry. Read more...


    We know that finding the right diamond can be hard. That's why we are hear to help. Want to know what we know? Check out our free diamond guide:



  • How'd He Propose?

    holly-valance_2092517bAfter sharing the "Top 10 Ways to Propose" blog, I had a few customers and employees share their stories with us! I thought, what better way to give someone more ideas on how to pop the question than to share how others have done it!

    Here are some of our customers' stories:

    1. One of our customers took his girlfriend to the park for a picnic and while they laid down in the grass after the meal he had a sky writer write will you marry me Lois. Her answer was yes.
    2. We had a customer freeze a ring in an ice cube and drop it in her drink. He then asked her if something was in her ice because it looked funny to him. She took out the cube and actually screamed yes. The fun part was waiting for the cube to melt.
    3. One of our customers wrapped 45 boxes in a refrigerator box in decreasing sizes. It took 2 hours to unwrap all the boxes which were all professionally wrapped bows and all. The mess was huge. He got a yes if he would clean up the mess!
    4. ring_rose_flash_topHad a friend who had 100 dozen roses delivered to his finance's home by 7 different florists. He arrived to tell her that he wanted to marry her and the ring was attached to one of the dozen roses delivered. She found the ring on the first dozen roses she picked up. 
    5. One of our customers did a scavenger hunt! However, they worked with a professional and it covered the island of Maui where they were going on vacation. The hunt was rigged to look like the hotel gave it to them as winners of a contest and they could win an additional weeks stay, free, at any time they wanted to come back. They found the hidden box on the third day buried on the beach in front of the chapel at the hotel and he proposed as she opened the box to find her engagement ring inside.
    6. We had a customer who arranged with us to use the store to ask his finance to marry him. He had us put his and her family in the stock room and when he brought her in he picked out the solitaire he had already purchased to look at first. As she tried it on he dropped to one knee and both families came out onto the floor behind her and started applauding. The tears flowed for at least 30 minutes. She said yes.
    7. A customer had us work out a surprise that worked like this: They both picked out a ring but he told her he could not afford the ring at this time. She was disappointed. We asked if we could clean her rings, she said "yes" and that they were going to lunch and would pick up the ring on the way back from lunch (all part of the plan). We then sized the ring she had picked and when they returned we outfitted her left hand and put on the wedding set they had selected. Needless to say, she cried for what seemed like days.
    8. download1We had a customer setup a FedEx delivery to our store in his finances name. While he had her in the store the FedEx box arrived and we said out loud that there was not Liz at this address. She turned around and said she was Liz, with a very confused look on her face. He took the box over to her and had her sign for it. Her finance asked her to open it. Inside was a Day's box and a beautiful ring she had admired for months in our store. She actually had no idea until she opened the box what was up. No crying but she was shocked we got FedEx to go along with the trick!
    Now for some Day's employee stories. I mean, we do work in the industry of romance:
    Shyanne, Inventory Specialist: My husband proposed to me at a very fancy Chinese Restaurant. They brought me my fortune cookie at the end of the meal on a covered silver platter and a bunch of employees gathered around (which annoyed my husband) but I didn't catch on.  I opened my fortune cookie and the "fortune" asked "Will you marry me?" I looked up at him and he was holding the ring.
    Chris, Credit Manager: I cooked her a fancy dinner and had easy listening music playing in the background.  After dinner, James Taylor’s “Copperline” started to play and I asked her to dance.  After the versus; “First kiss ever I took, stole a page from a romance book, the sky open and the earth shook…”, I got down on one knee and asked her to marry me.
    dsc_4774All of these stories get me excited for when my time comes! Though, I'd be perfectly content with laying in bed and having him just roll over and ask me while putting the ring on my finger. I may be a diva, but I don't need anything too elaborate - just an intimate evening (hint hint).



  • Wedding Day Playlist

    I have friends that began planning their weddings at age 9. By that standard I was a late bloomer and didn't start thinking about details for my eventual wedding until I was in high school.

    I didn't think about my dress or where I wanted to hold the ceremony, I thought about what I wanted played at my wedding... I would hear a song that reminded me of my family or described the kind of relationship I dreampt of finding and metally store it away for "someday."

    diamond-resized-600.jpgIn 2007 I met my boyfriend, Ben, and for the first time, I could see myself dancing to the songs I had been collecting in my mind and I knew I found my Groom. I first heard "Diamond" by Stephen Kellogg around the same time. and daydreamed about walking down the aisle to it.

    I played it for Ben and told him about the playlist I had been mentally creating for years. A little to my surprise, he didn't run as fast as he could in the opposite direction citing that I was getting way too serious, way too fast. Instead he told me he liked the song, thought the playlist was a cool idea, and recommended a few tracks he liked that we should add.

    Before that, I was a little too worried that creating the actual playlist on my computer would "jinx" my chances of finding the man of my dreams. With a percieved "green light" from cupid, I created the actual playlist on iTunes with the songs I had thought of over the years including
    "Diamond", "Love is Real" by Jason Mraz, a version of "Can't Help Falling in Love" by Ingrid Michaelson and over 50 other tracks. Everytime I hear "Diamond" (it's the ringtone on my phone when my boyfriend calls me) I can't help but envision the day that I get to share the experience with my friends and family who will watch me come down the aisle to it.

    As I write this, there still isn't a ring on my finger and I am still finding songs to add to the playlist. In the last 5 years my love and my wedding playlist have been growing. People ask me all the time what we are waiting for to finally get married and we both joke that it is because the playlist isn't finished yet.... and that's partly true... When you know you've found the one you'll love forever, there is no rush to have the party until the playlist is complete.

    Comment and tell us what song is a must have on your wedding day! ~KSL


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If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.