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  • Day’s Jewelers a Third Generation Family Owned Jeweler You can Trust!

    Day's Jewelers, a Maine company with 3 generations of commitment to quality and service in the fine jewelry industry.

  • How to Buy a Diamond: The 4C's and the 5th

    Often I have guests come into Day's with this perplexed and dazed look that I've come to know well.  I often see guys with this look and it has a simple cause:  They are about to make one of the biggest decisions of their lives by asking their loved one to marry them.  The perplexed look is caused by information overload as they try to understand buying a diamond.

    It seems simple at least until you start to search the internet.  Sure, there are any number of websites that will quote you chapter and verse on the 4Cs of Color, Cut, Clarity, and Carat Weight.  However, few to none offer any real advice on how to actually put the knowledge to use.  Hopefully I can help with that.  Before I explain how to use the knowledge you have soaked up, we should review the basics of buying a diamond and knowing what all that information means.

    Carat Weight

    The easiest to understand of all the measurements, carat weight simply put is how big the stone actually is.  The bigger they are, the rarer they are.  The rarer they are, they more they cost.  The one thing to remember in this measurement is that the price jumps exponentially when key sizes like 1 carat are reached.  For example:  A 1/2 carat diamond may sell for $1000, but that will not translate to a 1 carat of equal stats being $2000.  The same diamond in a 1 carat will likely start around $3000.


    dsctf0106_1Color is the measure of the absence of color.  It is far more natural for a diamond to have color than to not have color.  In our current market, whiter diamonds are preferred over diamonds with more yellow.  As a result, the whiter diamonds are priced higher due to their rarity and demand.  In fact, many of the darker yellow/brown diamonds are sent for treatment to change their color to blues, greens, yellows and pinks to make them more appealing.  As a general guide, a diamond of I color or better should be used when setting into white gold to prevent seeing yellow in the diamond.


    Clarity is the measure of the freedom from natural characteristics or inclusions.  As with color, diamonds tend to have internal characteristics rather than to be free of them.  In fact, only about 19% of all the diamonds mined in a year are free enough of inclusions to be used in jewelry.  The vast majority end up in tools like drill bits and saws.  As a guide on this measurement, anything at I1 and below will have visible characteristics you will be able to see without the aid of any magnification.



    dssvf0041_1_1Cut is my personal favorite item to discuss and one of my pet peeves.  In the industry, it is common to see jewelers refer to color and clarity as "quality.”  There is only one quality factor in a diamond and that is the cut.  Man has no control over color and very little control over the clarity of a natural, untreated diamond.  Both of those factors are controlled by Mother Nature.  It is much more accurate to refer to color and clarity as rarity factors.  The cut of a diamond accounts for 30% of a finished diamond's cost and has a tremendous impact on the beauty of a diamond.

    Okay.  So the basics are out of the way.  Looks the same as what you read on the websites, just shorter right?  It is.  Now comes the part where I tell you it's good to know this, but it is useless if you cannot apply the knowledge.  So....let's do some applying.

    I mention the fifth "C" on the header of this article.  The fifth C is actually what we in the industry refer to as the "face up" of the diamond.  It does not sound very technical....and it is not.  It simply refers to how the diamond looks when you view it.  If it faces up well, then it usually has great fire and brilliance.  It usually looks white and inclusions are not visible.  If it faces up poorly, it usually does not have great brilliance or fire and may exhibit more color or inclusions than you might expect from its grade.

    So who judges this?  This is the great part...wait for it...YOU DO!  The fifth "C" is actually spelled SEE, as in you must see it!  It is entirely possible for a diamond with great stats to be not so great and it is also possible for a diamond with average stats to be absolutely beautiful.  This does impact the price.  That is one of the reasons you get ranges of prices when you search the internet by statistics.  Two diamonds with the same statistics and different prices may look very different from one another.

    Now I have you really wondering what to do?  Here are three simple steps to help you keep your head from spinning when buying a diamond.

    1.  Do your research.  Go to the Gemological Institute of America and learn about the 4 C's from the inventor of the current grading system.  Learn what stats are likely to suit your needs.   Go to stores or online and get a feel for price.  Remember:  It is a feel for price, not an absolute.

    2.  Find someone you can trust.  It is much easier to purchase a diamond if you can put some of the work on someone else and know they will steer you in the right direction.  Get to know your jewelers in the area.  Ask friends and neighbors who to go to if you are not familiar.  You will be shocked at how many have a specific person they buy from.  Why?  Because the sales associate has proved to be trustworthy.

    3.  Look at the diamond.  Do not get caught up in what I like to call alphabet soup.  Judge a diamond as you would judge a painting.  Ask yourself if it truly is beautiful.  A diamond is Mother Nature’s work of art and should be beautiful to your eye, just like a painting.  Use the grading as a guide.  Do not let it blind you to the beauty or lack thereof.

    In the end, you want to get a diamond you will be proud to give her and one that she will be proud to wear.  Let your eyes and heart make the final decision and use the stats of the diamond to help make sure you get a good value for your money.

    About the Blogger:


    MarkPoulinMark Poulin, Store Manager,
    Auburn Day's Jewelers

    Originally from Michigan, Mark decided to settle in Maine because of the wonderful quality of life and because it is a beautiful and safe place to raise his children. Read more...


    If you would like to learn more about all the factors of a diamond and be the diamond guru for all your friends check out our guide:




  • Colored Diamonds, the Colors of the Rainbow

    acar_colored_diamonds_01_hDid you know that diamonds come in every color of the rainbow? Ocean blue, foliage green, sunshine yellow, earthy champagne and jet black colored diamonds, paired with brilliant white diamonds make for very interesting and exciting jewelry designs. Colored diamonds are a growing trend in the jewelry industry.

    Ever wonder how colored diamonds get their color?

    Natural color diamonds get their coloring in different ways:

    • Trace elements in the diamonds can produce color. Nitrogen creates a yellow or brown diamond. Elements of boron will produce a blue diamond.
    • Color can result when radiation is present during a diamond's creation; Green diamond hues are the result of radiation.
    • Inclusions are undesirable in a colorless stone, but can contribute unique tones and flashes of color in a fancy color diamond.


    dp05p0147_1Are colored diamonds more rare than white diamonds?

    • In order of rarity, yellow diamond is followed by brown, colorless, then by blue, green, black, pink, orange, purple, and red.
    • Colored diamonds are typically called fancy colored diamonds, and fall under a different grading scale than white diamonds.
    • Grading fancy color diamonds is complex and specialized, and it takes highly trained laboratory graders to complete the process accurately.
    • Fun fact: Brown is the most common fancy diamond color and also the earliest to be used in jewelry, traced as far back as second-century Romans, who set brown diamonds into their rings.
    • Blue diamonds are extremely rare.
    • Yellow is diamond’s second most common fancy color. Yellow diamonds are usually marketed as “canary.”

    dssv0054_1If you’ve ever considered an alternative to classic white diamonds and love the idea of donning diamonds with color, this is the choice for you.

    To see our entire collection...

    ...and discover a new world of Diamonds with Color!

    If you find something you love, create an account on-line and add it to your wish list. A great way to leave hints around the house for the holiday season!

    About the Blogger: 

    dsc_4774Melissa, Social Media Guru & Fashionista

    My Style: Varies, to say the least. There are times you will see me dressed up to hit the town in my stilettos and favorite dress. Other days (mostly weekends), I'm all about a pair of jeans, a t-shirt or hoodie and a pair boots or flip flops. I'm the girl that can feel sexy in my sweats and a t-shirt, I just love playing dress up. Perfect for working in a Jewelry store!!

    Question, need help shopping...or just want to share fashion tips - email me!



  • Daydream, Endless Possibilities

    Whether you’ve been married for years, or newly engaged, you know that the feeling of being engaged is one of the greatest feelings in the world. At the very moment of a couple’s proposal, it can feel like a Dream…

    Day’s Jewelers is pleased to announce our very own jewelry collection called Daydream. It will include bridal jewelry that is stunning and a dream come true to the prospective bride to be! The quality of the Daydream collection is exceptional.

    The Daydream collection constructs a way for you to become your own ring designer, whether it’s a new engagement ring or upgrade.  Through our Pinterest account you can see the evolution of building your very own Daydream ring in our Pintorial Board. You can select everything from the style of your diamond to your metal of choice for your own personalized creation.


    Finding a great jeweler that will remain with you your entire life is very important. A jeweler will be there for all of the special occasions in your life, and this relationship with a jeweler can come from your family’s ongoing relationship or a new relationship that begins with an engagement ring.

    Purchasing a ring from Day’s Jewelers is more than just getting a ring from Day’s.  Purchasing your first piece of jewelry builds a relationship that is likely to move with you throughout the special occasions in your lifetime.  At Day’s, we care about your special moments and achievements.  Purchasing your ring from Day’s Jewelers can bring excitement and

    Finding a jeweler that stands by their corporate responsibility and the responsibility to uphold the highest standards, may not be the first thing on your mind when looking for jewelry, but here at Day’s we make sure to stand by what is right.  Day’s Jewelers takes part in the Responsible Jewellery Council, Diamonds for Peace, Certified Conflict Free Diamonds, No Dirty Gold as well as the Burmese Gem Ban.  Check out our Social Responsibility page for more information on Day’s Jewelers as a Responsible Jeweler. At Day’s, we strive to exceed customers’ expectations by providing exceptional service.




  • Men, Looking for a Gift Idea?

    ngbr0264It's Summer Time. That means there are anniversaries, weddings, birthdays -- and gifts needed for them. We know that finding the right gift can take a lot of time and information gathering before purchasing it – especially jewelry. We also understand it can be a completely different process depending on your shopping style, who you’re buying the gift for and the reason. To help you, we've organized some facts, figures and put together a few guides to help you make those decisions.

    -- How to Find the Perfect Gift

    -- 34 Factors Guide

    -- How to Find the Perfect Engagement Ring

    There are always those "staple" items that work well for any occasion too! Diamond jewelry is a great way to show your everlasting love, thanks, and appreciation to anyone. From diamond stud earrings, to a diamond pendant, or everlon diamond jewelry - there is bound to be the perfect gift for the woman in your life.

    Diamond Earrings

    Diamond Necklaces

    Diamond Rings

    Diamond Bracelets

    As always, Melissa & Kathy, your personal shoppers are here to help! You can call or email anytime: 800-439-3297 or


  • April Birthstone, Part 4: Diamond Color

    This will conclude our Diamond Learn About for April's Birthstone. This blog will cover...

    Diamond Color:

    Diamonds naturally come in every color of the rainbow but the most common are those with a slight yellowness. The more common diamond colors are ranked on a scale from D (absolutely colorless) to Z (naturally yellow).


    Some people will also refer to color in groupings (i.e. colorless, faint yellow) which translate to the following letters:


    The rarest and most expensive diamonds are either D (colorless) or a naturally intense color such as blue, yellow, pink, or the most rare—red. However, not all colored diamonds are natural; some are treated with harmless radiation to artificially enhance their color. These diamonds are significantly less valuable than natural colored diamonds because they are not as rare. A diamond's color should be determined when it is "loose" or not part of a jewelry piece yet. This is because the color of the jewelry can play visual tricks on the human eye, making a diamond appear more yellow in a yellow gold setting or whiter in a platinum setting.

    Day's Jewelers carries most diamond colors, and if there is one you are interested in and we do not have it in stock, we would be more than happy to find one for you.

    Shop our Colored Diamond Rings

    Shop our Colored Diamond Earrings

    Shop our Colored Diamond Necklaces


    Questions, comments please email or call: or 800-439-3297

  • April Birthstone, Part 3 - Diamond Carat

    April Birthstone, Part 3 of our Diamond Learn About Series.

    Diamond Carat:

    When Jewelers refer to a diamond's carat they are actually referring to the weight of the stone, not the size. In jewelry, the size of a stone is measured in millimeters; since diamonds can be cut shallow, deep or ideally, it is impossible to accurately convert a diamond's carat weight into an exact mm size. However, a very rough conversion can be made. Despite the ability to very roughly convert carat weight to size, the only accurate way to know the true carat weight of your diamond is to weigh it. Thus, 1 carat has become universally known as being a metric weight of 0.02 grams. The weight of a diamond has the most significant impact on its price. Since the larger a stone is, the rarer it is; one 2 carat diamond will be more expensive than the total cost of two 1 carat diamonds of the same quality. The carat of a diamond is often very important to people when shopping but it is a mistake to sacrifice too much quality for sheer size.


    You may also hear jewelers refer to a diamond's carat weight as a number of "points."

    Below is a generally accepted list of point conversions to fractions of a carat.

    Acceptable Diamond Conversions

    1/10 Carat= 9 points -12 points
    1/7 Carat= 13 points -17 points
    1/5 Carat= 18 points – 22 points
    1/4 Carat= 23 points - 29 points
    1/3 Carat= 30 points - 36 points
    3/8 Carat= 37 points – 46 points
    1/2 Carat= 47 points – 56 points
    5/8 Carat= 57 points – 68 points
    3/4 Carat= 69 points - 81 points
    7/8 Carat= 82 points - 94 points
    1 Carat= 95 points - 110 points

    Shop Diamond Engagement Rings

    Questions, comments please call or email: or 800-439-3279

  • April Birthstone, Part 2 - Diamond Clarity

    Part two of our April Birthstone - Diamond Series!

    Diamond Clarity:

    Clarity refers to the number of "inclusions" that are found inside of a diamond. Inclusions are scratches, trace minerals, or other tiny characteristics or markings that can detract from the way light bounces from mirror to mirror (known as "facets") within a diamond.

    It is extremely rare to find a diamond without inclusions. Inclusions are distinguishing characteristics which represent the uniqueness of each diamond and are often called the diamond's "fingerprint" because no two stones are exactly alike. If a diamond is found without any inclusions it ranked "flawless," and can be quite costly.

    The number of inclusions in a diamond is determined on a scale based on the visibility and location of these flaws when the diamond is beneath 10x magnification. Two common diamond grading houses are the Gemological Institute of America [GIA] and the American Gem Society [AGS]. Each has its own unique way of ranking and ‘grading' a diamond's clarity.

    Left is a chart displaying the rankings from Flawless to ‘Included' and which AGS numbers correspond with which GIA letters so you can most effectively compare "apples to apples" in your quest for the perfect diamond.

    "Feathers" look like a bird's feather in the stone and can be a structural problem if any of the tiny cracks are close enough to the diamond's surface.

    "Pinpoints" look like clear or white bubbles within the diamond and can change the way light is distributed throughout it depending on their size.

    "Carbon Spots" are black, brown or other dark colored dots or specks inside the diamond. Many low priced I clarity stones are priced low because of distracting carbon spots in obvious places that cannot be hidden or removed.

    "Clouds" are simply a group of pin-point inclusions. Clouds look like empty masses within the diamond and can cause the diamond to be more susceptible to breakage if they are close enough to its surface.

    "Needles" look like thin, empty tubes and can be very obvious or small and slight. If they are close enough to the surface or stretch long enough they may cause the diamond to be more susceptible to cracking.

    Shop Diamond Pendants

    Questions, comments please call or email us: or 800-439-3297

  • April Birthstone, Diamonds.

    Over the course of the month of April, we are going to talk about the 4 C's of Diamonds (1 a week for the month of April!). Diamonds happen to be the birthstone of the month for April as well.

    Diamond Cut:

    One matter of preference is the shape that a diamond is cut into. Any shape other than a classic round is called a "fancy cut". Some of the most common fancy cut shapes are:


    Fancy cut diamonds make an extremely strong statement and are a unique and beautiful way to distinguish your personality and style.

    dstqf0288_1The most complex factor affecting a diamond's price is its cut. Today, diamond cutting is still done by human hands. When a diamond cutter fashions a stone, he or she must make crucial and often difficult decisions concerning its size, shape and number of imperfections. After these decisions are made, it is the craftsmanship and fine motor skills of the diamond cutter that determines how much the stone will sparkle and how much attention the final product will draw. The slightest mistake can ruin a diamond's symmetry and in doing so, dramatically decline the beauty and value of the stone. Even a flawless and colorless stone can become dull if it is poorly cut.

    When properly cut, a diamond will send almost all of the light that comes into it back out of its top. If improperly cut, a significant amount of the light will exit out of the bottom or side of the stone instead.

    In a correct cut, the diamond will have the following features:

    Brilliance - Return a white shaft of light from its top

    White light is commonly referred to as brilliance. It is produced by light coming in through the various top facets and bouncing off of the bottom facets. Brilliance is what gets your diamond noticed from across a room and can only be quantitatively measured by a GemEx Brilliance-Scope. Though limited quantitatively, the human eye is able to qualitatively measure the brilliance of a diamond.

    stockfoto_26063914_S-300x300Scintillation - Sparkle every time that it moves

    The term used for the radiance or sparkle of the changing color light rays that appear when the diamond is moved or when the light source changes. Scintillation can only be quantitatively measured by a GemEx Brilliance-Scope. Remarkably, the human eye is able to qualitatively measure the scintillation of a diamond.


    Fire - Reflect rainbows throughout its many facets

    The ‘dispersion' or colored light of a diamond is commonly referred to as ‘fire.’ Fire is the rainbow that should jump from a diamond. Fire can only be quantitatively measured by a GemEx Brillance-Scope Analyzer that determines what percent of the total diamond returns bright colored light to the observer. Though unable to measure quantitatively, the human eye is able to qualitatively measure the fire of a diamond.

    An appropriately cut diamond will also have symmetrical facets (the windows and mirrors of the stone); good proportions (not too deep or too shallow) and carefully finished details (i.e. flawless polishing and permanent treatments). To better understand the factors of a diamond and how it is cut you can read 34 Factors of a Diamond.

    These elements of a diamond's light mix in unique and fascinating ways. It is solely a matter of each individual's preference as to what the best mixture of these elements is.


  • Why Diamond Engagement Rings Cost So Much?

    Why do those little things cost so much?

    Those who don’t understand diamonds will often wonder why something so small costs so much. Buying a diamond engagement ring, or diamond promise ring is a big step. We want to give you some information to help you when making this big purchase.

    Information on Diamonds:

    • Diamonds are the smallest, rarest, most transportable form of wealth known to mankind.
    • Nothing else has consistently increased in value over the years as have diamonds.Even during times of economic depression, diamonds have always appreciated in value.
    • There is no other purchase you can make that can be cherished and enjoyed from generation to generation and still look as beautiful it did the first day.
    • Diamond is the hardest substance on Earth. It will survive earthquakes, volcanoes, catastrophic fires, and even nuclear explosions. It is no wonder why diamonds are the symbol of eternal love.
    • Diamond cutters are among the world’s most skilled artisans. Just imagine the patience and understanding necessary to perfectly place 58 facets, with painstaking accuracy, into a substance so small and so hard.
    • Diamond cutters will often apprentice for up to 10 years before attempting to cut a one carat diamond.
    • Less than 20% of diamonds mined are of a quality suitable enough to place in jewelry.

    diamondshoppingWe've put together a diamond comparision sheet that has the information you need to shop and compare diamonds. You can even use the document to compare us with other retailers while diamond shopping. We realize that purchasing a diamond engagement ring or diamond promise ring is a serious decision and incredibly meaningful purchase in a person's life and want to make it as successful and easy for you as possible.

    " target="_blank">Shop Diamond Engagement Rings >


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If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.