Holiday Catalog

birthstone jewelry

  • Amethyst: 2018 Color of the Year


    This February let's channel the late musical icon, Prince, and celebrate Purple Rain! Purple "Reign", that is! Per Pantone, the 2018 Color of the Year is Ultra Violet, and here at Day's Jewelers we are ready to "rock" the color purple. Of course, there is no greater month to for us to embrace Ultra Violet than February when birthstone Amethyst dominates the jewelry world.

    If you haven't already, very soon you will be seeing Ultra Violet everywhere. From furniture to hair color, candy packaging to cosmetics, clothing to vehicles, so I'm blogging to remind you to accessorize 2018 with amethyst!

    As part of the Quartz family, amethyst is abundant, low maintenance, durable, affordable, and a fabulous way to show off a highly fashionable jeweled look for a great price. One of my favorite ways to show off amethyst is by stacking Ed Levin handmade sterling silver bangles featuring our favorite purple gem!


    Tales have been told that supernatural powers have been linked to amethyst. For centuries, amethyst had been believed to heal and protect people from illnesses. Many even believed drinking alcoholic beverages served in amethyst cups would prevent drunkenness. While today we have modern medicine on our side, amethyst is still considered to be a healer of the body and soul through energy according to many who practice alternative medicine. Additionally, many millennials wear not only amethyst, but other Quartz crystals as well, for mental, physical, and spiritual intervention in their daily lives. Our new silver line, T. Jazelle, brings that trend to the our reality with The Cleo Collection, displaying singular cylindrical crystals on a 36 inch chain; and expansion bracelets with polished beads made out of genuine gemstones accessorized with a single silver charm.


    Guest Fashionista, Morgan Bouchard, formerly of the Topsham Day's Jewelers, was kind enough to put together outfit pairings featuring Ultra Violet for your style inspiration. To enhance these looks, come try on this east-to-west oriented oval amethyst and diamond necklace set in white gold on an 18 inch chain. Of course, you will also need to try on the matching pair of earrings where the oval amethyst are oriented North-to-South. Top off the jeweled pairing by wearing this ESTATE oval amethyst ring set in 14k white gold. You'll want to act fast on the ring, it's bold, beautiful, and a great big look - but we only have ONE in company and it's the only one we will ever have!

    So there you have it. Amethyst, the color of royalty, is the reigning "Prince" of 2018 thanks to Pantone and the color Ultra Violet. With Valentine's Day less than 2 weeks away, make sure to keep on trend by shopping for Amethyst. - And don't forget, if Ultra Violet is not your color, Forevermark diamonds go with everything!



  • Opal Myth Debunked!

    “It’s bad luck to wear opal if it’s not your birthstone.”

    This is something that we hear from our guests on a regular basis. Where does this superstition come from? Frank, from Parle Jewelry Designs/Idaho Opal and Gem Corporation let us in on history of this well-known belief:
    In 1829, Sir Walter Scott published a novel titled, Anne of Geierstein (or The Maiden of the Mist). This according to Frank, was the Harry Potter of its time! In this novel. The Baroness of Arnheim wears a talisman made of Opal bestowed with magical powers. When holy water is splashed on the opal, it loses its colors and the Baroness becomes a pile of ash. It is because of this fictional scene that people started to associate opals with bad omens.
    Long before Sir Walter Scott’s fantastical tale, the ancient Greeks and Romans thought the opal was a symbol of good luck and fortune. Due to its many colors, the opal was a symbol of hope like the rainbow. It was often given as a gift to bring protection and wealth to the wearer. The “gift from the heavens” women often wore the gem in their hair to ensure their hair color would not fade. Opals were originally thought to possess magical qualities and bring its wearer foresight. They were used to help shy, timid people be more open in social situations as they were thought to have the power to amplify feelings and desires and promote spontaneity.
    Throughout most of history, the opal has been regarded as the luckiest and most magical of all of the gems because it can show all colors. Black, boulder, fire or doublet, there is no denying the magnificence of opals. A single gem can flash every color with fire and intensity beyond that any diamond.

    Shop Opal now!
    Click Here!

    About the Blogger:
    Kristin Beaulieu
    South Portland Assistant Manager

  • Catch Me Behind the Camera

    My passion lies in filmmaking, a naturally turbulent creative process; all the preparation in the world can’t keep the variables of change at bay. I love the challenge of producing beauty from a chaotic environment. It’s the same reason I'm captivated by natural gemstones. Against all odds, in the harshest environments, under immense pressure, diamonds and gemstones are formed. What an inspiration! Even in the toughest moments one can always shine bright and prevail.

    I’m proud to be a new member of the Day’s team where “standing the test of time” is a mission. An encouraging mantra for a young artist striving to create lasting works. Not only is the goal to leave a lasting impression but to do it in style.

    Catch me behind the camera.

    Brian Chick_1 Brian Chick - Content Producer and Photographer







    Sapphire and Diamond ring Photo note: My first style shot for Day’s


  • Aquаmаrinе - Thе Birthѕtоnе оf Mаrch

    The wearing of birthstones is thought to bring good luck and good health. Astrologers long ago attributed supernatural powers to certain gemstones.

    aqua ring Shop Aquamarine Rings

    Named after seawater, Aquamarine’s fresh watery hue is a cool plunge into a refreshing pool.  From the light blue of the sky to the deep blue of the sea, the aquamarine shines over an extraordinarily beautiful range of mainly light blue colors.  It is the birthstone of March and thought to enhance the happiness of marriages and the lucky crystals for the people of Pisces.  It is also the symbol of a 19th wedding anniversary.

    The greenish blue Aquamarine protects those who journey by sea, alleviating the fear of water and guards those involved in any long travel such as flying or driving long distances.

    Aquаmаrinе birth ѕtоnеѕ аrе truѕtеd tо bring соurаgе, viсtоrу, tоgеthеrnеѕѕ аnd inѕight tо itѕ wеаrеrѕ. It ѕignifiеѕ mаking оf nеw friеndѕ. It iѕ viеwеd аѕ a gift оf lоvе.  It also has the power to benefit its wearer with knowledge, vision and inspiration.

    Aquаmаrinе - tо thе hаррilу mаrriеd!

    Arе уоu a mаrriеd mаn/wоmаn? Thеn thiѕ gеmѕtоnе iѕ thе реrfесt gift fоr уоur bеlоvеd оnе. Thiѕ glittеring gеmѕtоnе iѕ ѕuрроѕеd tо bring оut hаrmоnу, ѕооthing аll thе diffеrеnсеѕ thаt might еxiѕt аmоng a lоving  (or struggling) соuрlе.

    Pоwеrѕ оf Aquаmаrinе

    Aquаmаrinе birth ѕtоnеѕ аrе truѕtеd tо bring соurаgе, viсtоrу, tоgеthеrnеѕѕ аnd inѕight tо itѕ wеаrеrѕ. It ѕignifiеѕ mаking оf nеw friеndѕ. It iѕ viеwеd аѕ a gift оf lоvе. Wеаring аn аquаmаrinе piece of jеwеlrу iѕ ѕuрроѕеd tо bring lоvе аnd аffесtiоn intо уоur lifе.

    Shop Aquamarine Earrings Shop Aquamarine Earrings

    Hеаlth аnd рrоѕреritу iѕ thе ѕуmbоl оf thiѕ роwеrful birthѕtоnе. It iѕ bеliеvеd tо роѕѕеѕѕ thе hеаling роwеr thаt rеduсеѕ thе dереndеnсу оn drugѕ. Aquаmаrinе gеmѕtоnеs are said to hеlр digеѕtiоn, еnѕurе hеаlth оf tееth аnd the jаw аnd is ѕuрроѕеd tо bе a rеmеdу fоr ѕwоllеn glаndѕ.

    Aquаmаrinе - brings роѕitivе роwеr!

    Aquаmаrinе birthѕtоnеs are аll аbоut inѕtilling роѕitivе fееlings. Thiѕ brеаthtаkinglу bеаutiful gеmѕtоnе iѕ bеliеvеd tо rеlеаѕе аngеr аnd nеgаtivitу аnd bеѕtоw оn uѕ реасе оf mind, сlаritу аnd еnѕurеѕ mеntаl аnd еmоtiоnаl bаlаnсе. Aquаmаrinе gеmѕtоnеs are said to hеlр fосuѕ, соnсеntrаtiоn аnd аidѕ in mеditаtiоn.

    Aquаmаrinе Jеwеlrу

    Pеndаnt, brасеlеt, ring оr аn еаrring - аquаmаrinе jеwеlrу аrе fаvоrеd bу thе Piѕсеаnѕ. It has been said that Piѕсеаnѕ, if thеу wеаr аquаmаrinе, thеir birthѕtоnе, will invitе thе роѕitivе thingѕ оf thе univеrѕе intо thеir lifе. Lifе will bе fillеd with lоvе, аffесtiоn, саrе, friеndѕhiр аnd tоgеthеrnеѕѕ. Explore the elegance of the Aquamarine at Day’s.  We have Aquamarine jewelry to suit all tastes and styles including rings, necklaces, earrings and bracelets with some creations in their designer lines such as Le Vian.

  • Welcome 2016! >> FREE PRINTABLE CALENDAR

    January is a time for reflection. A look back on the past 365 days to decide what to carry forward into the new year, and what to leave behind. My advice to you, is to focus in on the things that make you happy and enhance those in 2016. Spend less energy on what you want to change about yourself and more about what you love.

    When setting goals, it is important to give yourself a deadline so that you stay on track. Whether it will take the whole year or just a few weeks, set dates so that you can mark your calendar and check each one off as it is completed. Start by organizing your workspace to create an environment of efficiency with plenty of room for brainstorming. Always keep a tangible calendar close by that you physically have to turn or tear off the pages so that you hold yourself accountable for time. We have created a free printable gemstone inspired calendar that you can download at the bottom of this post.



    The satisfaction of crossing a goal off of your plate is magical but don’t forget to reward yourself. The goals you accomplish help tell the story you leave behind. It is your heirloom left to the world.

    Buy something special to remind yourself of that accomplishment, something you can pass down to your future generations.

    Pressure makes diamonds so take your challenges head-on, head-strong and I guarantee you will be proud of the person who emerges.



    1. Print out your gem on any color cardstock that inspires you

    2. Cut along the outer solid lines

    3. Fold along all of the dotted lines

    4. Glue tabs in place

    5. Take a picture and share with us on Instagram @daysjewelers!


  • Captivating Gemstones, Dabakarov

    If new and fresh jewelry is what your style craves, then the unique collection from Dabakarov is a perfect fit for you!  Day’s Jewelers has welcomed a new colored diamond collection from Dabakarov and is thrilled to share it with you.  With “Exceptional” as their standard, we can’t help but agree.


    For over 30 years, the Dabakarov family business has been providing nothing but the finest jewelry to their retailers.  Dabakarov is known for their fine attention to detail and finish as well as their trend setting designs.  Their focus is on gold and precious stone jewelry.  Dabakarov is constantly updating their designs to offer admirers new jewelry options every season.

    We stopped by our Waterville store to take a peek at the new collection and were amazed at how stunning it looked as people were modeling the jewelry!

    The Dabakarov collection is truly spectacular since it provides the newest and freshest looks. If you would like to check out the Dabakarov collection for yourself, stop by our Waterville location or shop online.Dabakarov combines design, insight and integrity to create unrivaled beauty.  This new collection offers large rings and bracelets, necklaces great for layering, and earrings to make your ears sparkle and shine.



  • Learn About Peridot, August's Birthstone

    jpdpe0297Happy Birthday to all of our August readers! I love your birthstone, Peridot.

    Peridot is a unique and radiant lime green stone, prized by Hawaiians as the goddess Pele's tears. Some beaches in Oahu contain crushed grains of Peridot in the sand. The depth of green in this August birthstone can vary from a light yellow-green to an olive brown color and grows more intense beneath evening light.


    This gemstone is said to remove all traces of fear and create a state of restfulness for its wearer. Bestowing wisdom and courage, Peridot is also considered by many to be a sign of wealth (this must be why I like it so much, I have always been told I have expensive taste).


    jerpd0302Peridot comes lava fields and meteorites. Actually, most Peridot is mined right in the USA, in Arizona. However, within the past twenty years, new deposits of Peridot have been discovered in Pakistan among the Himalaya Mountains. The most famous and rare variety, Kashmir Peridot, is a very vivid stone that comes from Pakistan.

    Peridot ranks a 6.5-7 out of 10 on the Mohs scale and is suitable for every day wear. However, some Peridot edges can be brittle so it should be warn with some caution. Peridot is sometimes permanently heat treated to bring out the brightest green possible.

    If you have any questions or comments please let us know. Happy Birthday again to all of our August fans, friends, readers and customers.


    Here's MY favorite Peridot item at Day's, the Metalsmiths Sterling Peridot Necklace. Happy Shopping! ~Melissa


  • April Birthstone, Part 3 - Diamond Carat

    April Birthstone, Part 3 of our Diamond Learn About Series.

    Diamond Carat:

    When Jewelers refer to a diamond's carat they are actually referring to the weight of the stone, not the size. In jewelry, the size of a stone is measured in millimeters; since diamonds can be cut shallow, deep or ideally, it is impossible to accurately convert a diamond's carat weight into an exact mm size. However, a very rough conversion can be made. Despite the ability to very roughly convert carat weight to size, the only accurate way to know the true carat weight of your diamond is to weigh it. Thus, 1 carat has become universally known as being a metric weight of 0.02 grams. The weight of a diamond has the most significant impact on its price. Since the larger a stone is, the rarer it is; one 2 carat diamond will be more expensive than the total cost of two 1 carat diamonds of the same quality. The carat of a diamond is often very important to people when shopping but it is a mistake to sacrifice too much quality for sheer size.


    You may also hear jewelers refer to a diamond's carat weight as a number of "points."

    Below is a generally accepted list of point conversions to fractions of a carat.

    Acceptable Diamond Conversions

    1/10 Carat= 9 points -12 points
    1/7 Carat= 13 points -17 points
    1/5 Carat= 18 points – 22 points
    1/4 Carat= 23 points - 29 points
    1/3 Carat= 30 points - 36 points
    3/8 Carat= 37 points – 46 points
    1/2 Carat= 47 points – 56 points
    5/8 Carat= 57 points – 68 points
    3/4 Carat= 69 points - 81 points
    7/8 Carat= 82 points - 94 points
    1 Carat= 95 points - 110 points

    Shop Diamond Engagement Rings

    Questions, comments please call or email: or 800-439-3279

  • April Birthstone, Part 2 - Diamond Clarity

    Part two of our April Birthstone - Diamond Series!

    Diamond Clarity:

    Clarity refers to the number of "inclusions" that are found inside of a diamond. Inclusions are scratches, trace minerals, or other tiny characteristics or markings that can detract from the way light bounces from mirror to mirror (known as "facets") within a diamond.

    It is extremely rare to find a diamond without inclusions. Inclusions are distinguishing characteristics which represent the uniqueness of each diamond and are often called the diamond's "fingerprint" because no two stones are exactly alike. If a diamond is found without any inclusions it ranked "flawless," and can be quite costly.

    The number of inclusions in a diamond is determined on a scale based on the visibility and location of these flaws when the diamond is beneath 10x magnification. Two common diamond grading houses are the Gemological Institute of America [GIA] and the American Gem Society [AGS]. Each has its own unique way of ranking and ‘grading' a diamond's clarity.

    Left is a chart displaying the rankings from Flawless to ‘Included' and which AGS numbers correspond with which GIA letters so you can most effectively compare "apples to apples" in your quest for the perfect diamond.

    "Feathers" look like a bird's feather in the stone and can be a structural problem if any of the tiny cracks are close enough to the diamond's surface.

    "Pinpoints" look like clear or white bubbles within the diamond and can change the way light is distributed throughout it depending on their size.

    "Carbon Spots" are black, brown or other dark colored dots or specks inside the diamond. Many low priced I clarity stones are priced low because of distracting carbon spots in obvious places that cannot be hidden or removed.

    "Clouds" are simply a group of pin-point inclusions. Clouds look like empty masses within the diamond and can cause the diamond to be more susceptible to breakage if they are close enough to its surface.

    "Needles" look like thin, empty tubes and can be very obvious or small and slight. If they are close enough to the surface or stretch long enough they may cause the diamond to be more susceptible to cracking.

    Shop Diamond Pendants

    Questions, comments please call or email us: or 800-439-3297

  • April Birthstone, Diamonds.

    Over the course of the month of April, we are going to talk about the 4 C's of Diamonds (1 a week for the month of April!). Diamonds happen to be the birthstone of the month for April as well.

    Diamond Cut:

    One matter of preference is the shape that a diamond is cut into. Any shape other than a classic round is called a "fancy cut". Some of the most common fancy cut shapes are:


    Fancy cut diamonds make an extremely strong statement and are a unique and beautiful way to distinguish your personality and style.

    dstqf0288_1The most complex factor affecting a diamond's price is its cut. Today, diamond cutting is still done by human hands. When a diamond cutter fashions a stone, he or she must make crucial and often difficult decisions concerning its size, shape and number of imperfections. After these decisions are made, it is the craftsmanship and fine motor skills of the diamond cutter that determines how much the stone will sparkle and how much attention the final product will draw. The slightest mistake can ruin a diamond's symmetry and in doing so, dramatically decline the beauty and value of the stone. Even a flawless and colorless stone can become dull if it is poorly cut.

    When properly cut, a diamond will send almost all of the light that comes into it back out of its top. If improperly cut, a significant amount of the light will exit out of the bottom or side of the stone instead.

    In a correct cut, the diamond will have the following features:

    Brilliance - Return a white shaft of light from its top

    White light is commonly referred to as brilliance. It is produced by light coming in through the various top facets and bouncing off of the bottom facets. Brilliance is what gets your diamond noticed from across a room and can only be quantitatively measured by a GemEx Brilliance-Scope. Though limited quantitatively, the human eye is able to qualitatively measure the brilliance of a diamond.

    stockfoto_26063914_S-300x300Scintillation - Sparkle every time that it moves

    The term used for the radiance or sparkle of the changing color light rays that appear when the diamond is moved or when the light source changes. Scintillation can only be quantitatively measured by a GemEx Brilliance-Scope. Remarkably, the human eye is able to qualitatively measure the scintillation of a diamond.


    Fire - Reflect rainbows throughout its many facets

    The ‘dispersion' or colored light of a diamond is commonly referred to as ‘fire.’ Fire is the rainbow that should jump from a diamond. Fire can only be quantitatively measured by a GemEx Brillance-Scope Analyzer that determines what percent of the total diamond returns bright colored light to the observer. Though unable to measure quantitatively, the human eye is able to qualitatively measure the fire of a diamond.

    An appropriately cut diamond will also have symmetrical facets (the windows and mirrors of the stone); good proportions (not too deep or too shallow) and carefully finished details (i.e. flawless polishing and permanent treatments). To better understand the factors of a diamond and how it is cut you can read 34 Factors of a Diamond.

    These elements of a diamond's light mix in unique and fascinating ways. It is solely a matter of each individual's preference as to what the best mixture of these elements is.


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If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.


Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...


If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.


Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.


Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.