The other day, I had a customer come in to shop for a watchand I asked him "What do you need it to do?" Of course, that left me wide open for the response of, "tell time." After we laughed about how I set him up for the punch line, I decided it might be best to be a little more specific. I asked him the following questions: 1. Will the watch be exposed to water? 2. Is the watch for dress wear or active wear? 3. If the watch is exposed to water, what type of exposure? Occasional? Swimming? Diving? 4. If you will be wearring it as an active wear watch, please tell me how you will use it. 5. What do you do for work? 6. Are you going to wear the watch for work, casual, or both? Why would I ask these questions? That was his response as well. It actually is a very simple answer. ...
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