Platinum - A Diamond's Best Friend. Surveys reveal that more than 80% of women looking to be engaged, prefer Platinum for their engagement ring setting. This highly desirable and precious metal is the best compliment to a diamond because it is Pure, Rare and Eternal.
Purest and Rarest of Metals
Typically, a piece of platinum jewelry is made up of 95% precious platinum. Compared to 14K gold which is 58.5% gold, or 18K gold which is 75% gold, platinum's purity makes it naturally hypoallergenic especially for those with sensitive skin. Platinum is 30 times more rare than gold, which is why the world's finest diamonds and gemstones were only set in platinum.
Naturally White and Never Fades
Platinum's everlasting white metal never reflects color into the diamond it showcases. Unlike white gold that requires rhodium plating every 12-18 months, platinum will never fade or change color. Platinum is eternally white.
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