kc-studio-best-smKathy Corey, VP Merchandising / Owner, Day's Jewelers:

Clearly, Day's Jewelers was well represented at JCK Las Vegas, the largest fine jewelry exhibition trade show in the US, when 12 of us explored the 4000 jewelry exhibits and attended dozens of educational programs at the Mandalay Bay Hotel Convention Center.

As VP of Merchandising, what gets my heart palpitating is the unveiling of new jewelry design concepts and experiencing the unique and beautiful jewelry creations.

"So what's new and exciting?" you ask. America is finally moving beyond the recession, consumer confidence is improving, so there was LOTS of new designs this year!

jerkt3493_1Gold is Back! The price of gold has stabilized. Consumers become accustomed to what gold jewelry now costs and gold jewelry is the new Cache in the fine fashion jewelry world. Larger but feminine drop earrings with open work, link chains of various lengths that offer layered look, bangles and cuffs, were among the hits at the show. Today's fashion conscious woman is comfortable with wearing several pieces around her neck and on her wrist, as an expression of herself.

jpdms0621_1_1Color is Crazy! Large and bold is the word. Whether in rings, earrings, necklaces or bracelets, the world of colored gemstones has re-emerged. Again, the layering effect is hot. Long 36" neck chains with stationary colored gemstones, layered with a large gemstone centerpiece necklace, makes a great fashion statement. This really gives the wearer a chance to represent their own personality through their jewelry picks. Vintage designs with colored gemstones is also very chic, especially when accented with colored diamonds, intricate gold scroll work and some with rose gold touches. Details in workmanship and femininity are very important.

images_(3)Express Yourself! Personalized jewelry is very HOT. Today's consumer wants to tell the world what her world is like. Stacking bracelets with personalized charms or discs and layered necklaces with coin holder "keepers" that incorporate interchanging discs or charms. Today, the female consumer is not interested in holding back - minimalistic designs are paired with bolder and longer lengths. Everything's okay and anything goes when it comes to expressing who you are, with the jewelry you wear.

We are so happy with what we found at JCK and we can't wait to share it with you. Stay tuned and we'll keep you updated on our new arrivals!