Platinum - A Diamond's Best Friend. Surveys reveal that more than 80% of women looking to be engaged, prefer Platinum for their engagement ring setting. This highly desirable and precious metal is the best compliment to a diamond because it is Pure, Rare and Eternal.
Purest and Rarest of Metals Typically, a piece of platinum jewelry is made up of 95% precious platinum. Compared to 14K gold which is 58.5% gold, or 18K gold which is 75% gold, platinum's purity makes it naturally hypoallergenic especially for those with sensitive skin. Platinum is 30 times more rare than gold, which is why the world's finest diamonds and gemstones were only set in platinum.
Naturally White and Never Fades Platinum's everlasting white metal never reflects color into the diamond it showcases. Unlike white gold that requires rhodium plating every 12-18 months, platinum will never fade or change color. Platinum is eternally white.
Durable and Made for Everyday Wear Platinum's strength and durability makes it the most secure setting for diamonds and gemstones. Platinum's density makes platinum highly durable, so it doesn't wear over time. Platinum is simply the best option, especially when selecting your engagement rings or wedding bands.
My Story My diamond engagement ring is designed in Platinum. After nearly 32 years, my ring has never required metal repair or metal rebuilding. The beautiful everlasting white hue remains, as it did the first day I received it. At Day's Jewelers, I oversee the selection and purchasing of all jewelry in our 7 store locations. I've also seen the remarkable benefits in lifelong wear of platinum jewelry, from our customers who have chosen platinum. For that reason, I recommend platinum as the first choice. Platinum is everlasting and it stands the test of time. Make it your choice.
About the Blogger: Kathy Corey, Owner / VP of Merchandising Kathy is owner and Vice President of Merchandising and the Vice President of Personnel with Day's Jewelers. The art and science of jewelry design and jewelry merchandising is her passion. Kathy believes that she definitely has more fun than anyone on her executive team. "What woman doesn't enjoy buying jewelry, especially with a multi-million dollar budget every year?" Corey says.
One of her core beliefs in operating her business is giving back to the community. She has served in leadership positions with several organizations including the Mid Maine Chamber of Commerce, Inland Hospital and Kennebec Valley Community College. Currently Kathy serves on boards at Eastern Maine Heathcare System as well as the Diamond Empowerment Fund organization.