Why are internet prices on diamonds all different - for the "same" quality?
The other day aguest came in and asked if we would match internet pricing on diamonds. My answer may surprise you. I said, "I do not match diamond prices because no two diamonds are the same. I can, however, look at what you are seeing and most likely find a better priced diamond for you." Of course, the guest looked at me with a perplexed look and asked "If they are both G / SI1 and a half carat, aren't they the same?" Good question. The answer is yes...and no. The diamonds should be almost the same in color and clarity, but that is where the similarity may end. So, why are internet prices on diamonds different for the "same" quality diamonds?
The retail myth:
Ever heard this one?
When picking out a diamond for a loved one, a lot of the questions at the jewelry counter center around the same few things. Will she love it? Is it beautiful? Can I afford it? Will it be the perfect diamond ring? When looking at the 4Cs of their perspective diamond, many people will come in looking for a similar range in characteristics. They will want the stone to have a cut that makes it shine in any light. They will ask for it to be near colorless (G-I) so that it looks wonderful in any setting and in any light without spending the premium that a fully colorless diamond (D-F) would cost. They will want it to be clear enough to never have an inclusion seen by the wearer (SI-VS), but not so clear that they are paying extra for a difference that can only be seen under a microscope
If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition. Any purchase made with a credit card must be returned to the original credit card. Please read more about our Returns and Exchanges Policy.
FREE SHIPPING OVER $95 – FREE OVERNIGHT OVER $1000
All orders shipped UPS are fully insured and require a signature at time of delivery unless shipped by USPS. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. Orders over $1,000 enjoy free overnight shipping via UPS. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please read more for full shipping information.
Day's Jewelers requires suppliers to provide a written warranty for every diamond purchased stating that it was ethically-sourced. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Discover the Day's Promise.
100% SATISFACTION GUARANTEE
If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.
Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.
BEST PRICE PROMISE
Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.
We promise to offer the lowest price possible on all of our items every day
We never apply additional markup just to put an item on sale