Monthly Archives: December 2013
-
December 05, 2013Why are internet prices on diamonds all different - for the "same" quality? The other day aguest came in and asked if we would match internet pricing on diamonds. My answer may surprise you. I said, "I do not match diamond prices because no two diamonds are the same. I can, however, look at what you are seeing and most likely find a better priced diamond for you." Of course, the guest looked at me with a perplexed look and asked "If they are both G / SI1 and a half carat, aren't they the same?" Good question. The answer is yes...and no. The diamonds should be almost the same in color and clarity, but that is where the similarity may end. So, why are internet prices on diamonds different for the "same" quality diamonds? The retail myth: Ever heard this one? ...Read more »
-
December 01, 2013When picking out a diamond for a loved one, a lot of the questions at the jewelry counter center around the same few things. Will she love it? Is it beautiful? Can I afford it? Will it be the perfect diamond ring? When looking at the 4Cs of their perspective diamond, many people will come in looking for a similar range in characteristics. They will want the stone to have a cut that makes it shine in any light. They will ask for it to be near colorless (G-I) so that it looks wonderful in any setting and in any light without spending the premium that a fully colorless diamond (D-F) would cost. They will want it to be clear enough to never have an inclusion seen by the wearer (SI-VS), but not so clear that they are paying extra for a difference that can only be seen under a microscope ...Read more »
Recent Posts
