Gold- classic, elegant, forever…
Gold is the most classic metal used in jewelry making and symbolizes wealth and prestige. Extremely malleable, gold can be easily crafted into ornate and unique shapes- making it a favorite with many jewelry designers. However, since gold is so soft it is almost always alloyed with other metals to make it durable enough for everyday wear and use. The metal mixed with the gold is what gives each piece its own unique color. Gold can come in yellow, rose, white, red or black; the first three colors being the most common and traditional. Some people might have allergic reactions to the metals mixed with gold but just because you have an allergy to one color or karat of gold does not mean that you will react negatively to all gold. Luckily, the extreme range of colors and karats which gold is available in make it a wonderful metal for almost everyone.

Get the Facts
Pure gold is represented by Au or the number 79 on the periodic table and is signified by the stamp 999 on jewelry. Though incredibly dense, 24 karat gold is too soft to maintain a constant shape (one ounce can be hammered into a 300 square foot sheet of metal) so most jewelry ranges between 14 karat (58.3% gold) to 18 karat (75% gold). Gold is very resistant to tarnish, rust and corrosion but should still not be exposed to chlorine or abrasive cleaning products. If exposed regularly to these chemicals gold will lose its natural, shiny, yellow color. Rhodium, a very hard white metal, is often used to coat white gold so it maintains its white luster. If white gold begins to show a yellow tint, it is probably because the rhodium finish has worn off. In this case, the piece of jewelry may be easily re-coated with rhodium to bring it back to its original white luster

Gold Price
Gold is used by the Treasury of many countries in the world as a monetary measure. Since it is a commodity, the price of gold continually changes. At Day’s we follow gold market prices closely and do our best to purchase large quantities of gold jewelry when prices are lowest. This allows us the opportunity to pass on significant savings to our customers.