Forevermark diamonds are beautiful, rare & responsibly sourced.

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about forevermark

A Diamond Is Forever

Beautiful & Rare

Forevermark diamonds are hand-selected for their beauty and rarity, and each is genuine, untreated and natural. As part of the De Beers Group of Companies, Forevermark benefits from over 125 years of diamond expertise. Experts at the Forevermark Diamond Institute carefully inspect every diamond, going beyond the technical qualities of the 4Cs to hand-pick only those diamonds that are truly beautiful.

Of all the world’s diamonds, less than one percent is eligible to become Forevermark.

Responsibly Sourced

Each Forevermark diamond is also responsibly sourced, originating at one of a handful of carefully selected mines that benefit the people, community and country where they are located. Forevermark traces each diamond along its journey, ensuring strict business, environmental and social standards are met at every step.

Unique Inscription

Every Forevermark diamond receives an inscription that represents our promise that it is beautiful, rare and responsibly sourced. This means you can be proud to own and wear your Forevermark diamond forever.

Invisible to the naked eye, this inscription includes the Forevermark icon and a unique number, making each Forevermark diamond as special as the promise made when it is given or received. The inscription also allows each Forevermark diamond to be registered in your name, confirming it as uniquely yours. Register your Forevermark Diamond.

Only the most beautiful diamonds can become Forevermark.

SELECTION BEGINS WITH THE ROUGH
All rough diamonds must come from approved sources that meet the Forevermark standards for responsible sourcing. Once this is confirmed, the rough diamond is examined for its inherent qualities; only rough diamonds of superior quality are eligible for Forevermark. Flaws such as large inclusions, and any cloudiness or haziness in appearance will in turn affect the cut and polished diamond’s brilliance. Therefore, these diamonds are not accepted for Forevermark. While all of these features may not affect a diamond's clarity on grading report, Forevermark sees them as limitations to beauty.

A DIAMOND'S POLISH
Forevermark selects Diamantaires who are among the world’s leading diamond cutters and polishers to craft Forevermark diamonds. Their expertise and ability to meet Forevermark’s exacting standards of polish, symmetry and proportions result in a Forevermark diamond being cut and polished to magnify its beauty and brilliance, not to maximize its carat weight. Once a diamond is cut and polished it is sent to the Forevermark Diamond Institute for further analysis. When it first arrives it is tested to ensure that it is natural and untreated. Then, each diamond undergoes a deep analysis of quality of the cutting and polishing of the diamond to ensure its polish has a high degree of transparency—its ability to reflect and refract light. The transparency of a diamond is not covered within a standard 4Cs grading report.

A DIAMOND’S SYMMETRY, STRENGTH AND DURABILITY
Forevermark excludes diamonds that may have durability issues. Those cut with a shallow crown or steep pavilion are rejected, as those diamonds are vulnerable to abrasions, chipping and breakage. These features are not verified within a standard 4Cs grading report. Only those diamonds that meet all the fundamental steps of Forevermark’s rigorous selection process earn the Forevermark inscription, which consists of the exclusive Forevermark icon and a unique identification number.

Watch the Forevermark Absolute Beauty video

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HASSLE FREE RETURNS

If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.

FREE SHIPPING ON ORDERS OVER $95

All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.

CONFLICT-FREE

Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...

100% SATISFACTION GUARANTEE

If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.

LIFETIME WARRANTY

Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections.

BEST PRICE PROMISE

Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.

DAY'S BEST PRICE PROMISE

Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.