Holiday Catalog

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  • Platinum - A Diamond’s Best Friend

    Platinum – A Diamond’s Best Friend. Surveys reveal that more than 80% of women looking to be engaged, prefer Platinum for their engagement ring setting. This highly desirable and precious metal is the best compliment to a diamond because it is Pure, Rare and Eternal.


    Purest and Rarest of Metals

    Typically, a piece of platinum jewelry is made up of 95% precious platinum. Compared to 14K gold which is 58.5% gold, or 18K gold which is 75% gold, platinum’s purity makes it naturally hypoallergenic especially for those with sensitive skin. Platinum is 30 times more rare than gold, which is why the world’s finest diamonds and gemstones were only set in platinum.

     

    Naturally White and Never Fades
    Platinum’s everlasting white metal never reflects color into the diamond it showcases. Unlike white gold that requires rhodium plating every 12-18 months, platinum will never fade or change color. Platinum is eternally white.

     

    Durable and Made for Everyday Wear
    Platinum’s strength and durability makes it the most secure setting for diamonds and gemstones. Platinum’s density makes platinum highly durable, so it doesn’t wear over time. Platinum is simply the best option, especially when selecting your engagement rings or wedding bands.

     

    My Story
    My diamond engagement ring is designed in Platinum. After nearly 32 years, my ring has never required metal repair or metal rebuilding. The beautiful everlasting white hue remains, as it did the first day I received it.  At Day’s Jewelers, I oversee the selection and purchasing of all jewelry in our 7 store locations. I’ve also seen the remarkable benefits in lifelong wear of platinum jewelry, from our customers who have chosen platinum. For that reason, I recommend platinum as the first choice. Platinum is everlasting and it stands the test of time. Make it your choice.

     

    About the Blogger: 
    Kathy Corey, Owner / VP of Merchandising
    Kathy is owner and Vice President of Merchandising and the Vice President of Personnel with Day's Jewelers. The art and science of jewelry design and jewelry merchandising is her passion. Kathy believes that she definitely has more fun than anyone on her executive team. “What woman doesn't enjoy buying jewelry, especially with a multi-million dollar budget every year?” Corey says.

    One of her core beliefs in operating her business is giving back to the community. She has served in leadership positions with several organizations including the Mid Maine Chamber of Commerce, Inland Hospital and Kennebec Valley Community College. Currently Kathy serves on boards at Eastern Maine Heathcare System as well as the Diamond Empowerment Fund organization.

     

    - Shop Platinum! - 

  • No Brighter Flame than Love's Fire

    dp10p0120_1Eternal Fire

    There is no brighter flame than love's fire as seen in this beautiful diamond necklace. Unleashing maximum fire and brilliance, the pendant is symbolic of the eternal fire represented in the love between two people or within a family circle.

    The Eternal Fire pendant is available exclusively from Day's Jewelers. Each pendant is set with our own 90 facet Northern Star diamond and available in Sterling Silver or 14kt White or Yellow Gold.

    Northern Star Diamond

    The Northern Star diamond cut features 90 facets compared to the average 58 facets in a traditional solitaire. The extra facets require additional time, craftsmanship and experience of our diamond cutters to create this special diamond. The 32 additional facets enhance the ability of the diamond to refract the light and maximize brilliance, sparkle and scintillation. Only master diamond cutters with a minimum of 10 years’ experience are trusted with the task to produce a Northern Star diamond. In the time that it takes to cut and polish a Northern Star diamond, more than three round cut traditional diamonds are completed. Knowing that her diamond was given the added attention to detail is one of many benefits of purchasing a Northern Star diamond, For a Love so Strong Stars Stand Still.

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    Since the Northern Star shines ever so brightly in the sky, it is only befitting that the diamonds in our Northern Star collection mimic this intensity. In order to measure the light performance of our Northern Star diamonds, an overall grade is assigned according to the European Gemological Laboratory 360º Diamond Report. The Diamond’s Natural Attraction, or DNA grade, is based on 12 elements that relate to cut, proportion, light performance, polish and symmetry. Traditional industry benchmarks are also factored into the overall grade to create the ultimate symbol of your love.

    Only 1% of all rough or uncut diamonds can be cut using the specific criteria of a Northern Star diamond. A Northern Star diamond is exceptionally rare and unique.

    About Day's Jewelers

    Founded in 1914, Day's Jewelers currently operates six stores throughout New England. We have a staff of almost 150 professionals who are at your service everyday.

    If you have questions or comments, please share them with us: info@daysjewelers.com

     

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HASSLE FREE RETURNS

If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.

FREE SHIPPING ON ORDERS OVER $95

All orders are fully insured and require a signature at time of delivery. Each item is cleaned, polished and inspected before it is wrapped and shipped to you. For engravings and ring sizing, please add an additional 2-3 business days to your order. Special orders or customizations may take 3-4 weeks. Please click here for full shipping information.

CONFLICT-FREE

Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...

100% SATISFACTION GUARANTEE

If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.

LIFETIME WARRANTY

Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.

BEST PRICE PROMISE

Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.

DAY'S BEST PRICE PROMISE

Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.