buying a diamond

  • Why Forevermark?

    I’ve been asked many times, “Why is this Forevermark Diamond better than the GIA diamond I found online?

    My response; “That’s a great question!

    Well, let me start by saying… GIA is not a brand it is a report and just an opinion. I repeat… Just an opinion. Forevermark Diamonds are graded far beyond the 4’c, and who better to grade the diamond then De Beers. No one has touched, seen, or mined more diamonds in the history of the earth than De Beers. Each diamond has been carefully selected for its natural inherent beauty.

    Another question that comes up from time to time. “Is this a conflict diamond (blood diamond), and what does this do to the environment?” 

    Forevermark, as a part of the De Beers Group of Companies is committed to ensuring that each diamond from rough to polish has met strict standards and guidelines along its journey. With responsible business practices, the advancement of women, and protection of the natural world. For example, the 3 to 1 rule... For every 1 acre mined, 3 acres are set aside for conservation and natural wildlife sanctuaries.

    Recently a friend asked me, "Ray, how do I choose the perfect diamond?"

    In my opinion, it’s always best to purchase a diamond by looking at the diamond and multiple comparisons. Buy the diamond that speaks to you, never purchase a diamond by just reading its grading report. Two diamonds with the same 4c’s can and will look completely different. There is always a reason one is more valuable than the other. In most cases, you’ll be able to see that difference.

    Forevermark is committed to ensuring that you will see the difference.

    That’s why Days Jewelers is proud to be partnered with De Beers, and selected to be a part of that journey to offer the world’s most responsibly sourced, and most carefully selected diamonds.

    Shop Forevermark

    Blogger:
    Ray Peare
    South Portland Sales Associate

     

  • Betty's Bling Blog

    I’m convinced that I have the most “fun” job in the whole Day’s Jewelers’ system.  I work “behind the scenes” from my home as a marketing description writer where I get to write about all the products that appear on the website.  Every item has its own story and no two items are identical so I get to use my imagination to draw your attention by embellishing the pieces of jewelry with words that best describe each unique piece.  I also get to experience the thrill of seeing each piece of jewelry right before it appears on the website for your enjoyment.

    Featured this week, is one of my favorite designers, LeVian.  The Le Vian Chocolatier collection is an exclusive collection for Day's Jewelers that uses only the finest and well matched Chocolate diamonds and colored gemstones.  Their creations are all captured on strawberry, honey and vanilla 14kt gold.  Delectable, delicious and decadent, LeVian designs are loved and collected by a diverse clientele.

    My choice this week, is an exquisite chocolate and vanilla diamond fashion ring by LeVian.  Check out the LeVian collection and find your favorite design.

    DCOC0187 Chocolate and vanilla diamond fashion ring by LeVian.

    A swirling ribbon of 14 karat strawberry gold captures the essence of natural chocolate diamonds on a black rhodium background. The curved band embraces 131 vanilla diamonds to create and captivate LeVian's essence.

    http://www.daysjewelers.com/jewelry-designers/le-vian/le-vian-chocolate-and-vanilla-diamond-ring-in-14kt-strawberry-gold-1-1-5ct-tw

    SKU: DCOC0187

    Thanks!  Please leave me your comments and questions and I'll be sure to get back to you! - Betty

    Bmartin@daysjewelers.com

  • A Day’s Jewelers Cliff's of Moher Proposal

    Day's Jewelers Proposal Story:

    Hi my nameimage2 is Michelle Devereux. My fiancé Ryan Sylvain proposed to me on June the 9, 2016 at the Cliffs of Moher in Ireland. We have been together 2 and half years.

    image4

    I recently brought Ryan to Ireland for my cousins wedding. I moved to the USA with my parents when I was 7 but both my mother and father reside in Ireland. We traveled around Ireland for a few days with my brother and a couple of friends. Ryan carried the ring around with him while we were traveling and a few times he thought I was sure I would find out.

    image3On Thursday the 9th, on our last stop back to Cork, we visited the Cliff's of Moher. We were taking photos and laughing and the Ryan dropped to one knee. I remember he was nervously asking my brother for the ring, I remember spacing out into the ocean not believing this was happening. I thought I was in a dream. A wave of emotion came over me and I said yes while crying, but Ryan did this in a country (Ireland) that is so dear to my heart and will always be my home.

    He definitely put thought into and it will be a day I will never forget. Ryan told me that Day's Jewelers was great to work with and I felt so comfortable with Day's too. Our big day isn't till October 2018, but I wouldn't trade June 9th 2016 on the Cliff's of Moher for anything.

  • Shopping for Diamond Engagement Rings

    download6Today many of us jump to the internet as our first option for any purchase. Myself, I use it as a tool to gage what is acceptable to pay for something that can be purchased anywhere. If there is one thing that defies this rule it is shopping for diamond engagement rings; no two diamonds are the same. That is not to say that you should not do your research to get a general education and an idea of what to expect.

    Next, you need to trust your jeweler. A mall jeweler generally is going to have cookie-cutter pieces that are set by some factory in china based on strict cost cutting procedures, and generally has minimal education on the finer points of jewelry. Choosing a jeweler you trust can be a time consuming process (unless you come to Day's Jewelers first), but is well worth it in the long run.

    A jeweler also offers you a face-to-face interaction to answer all of your questions and concerns. Their experience on a day to day basis is invaluable in knowing what works, what doesn’t, and can help guide you to the perfect match for your perfect match. At Day’s Jewelers we follow up with guests to make sure they are happy with their pieces, and to see if there is anything else we can help with. We also look for suggestions throughout the year to help with future purchases because as we know (or will learn) with so many occasions a friendly suggestion can be a huge relief.

    10247265_10154078226325716_3881767278501257923_nOne can get so caught up in numbers, dimensions, and certification that there is no way to decide what is going to look the best to your eye. Go to any website selling loose diamonds and you will see diamonds that have the same specs thousands of dollars apart. What’s the difference? Well, that is where your jeweler is your greatest asset, any jeweler worth their weight in “diamonds” will hand select a few of the best options depending on your needs. With any certification system there are diamonds that lie at the upper or lower end of a classification. For instance an SI1 with white inclusions would be preferable to black and it is preferable to have the inclusions between the table and girdle as opposed to the middle of the table. These are all a factors your jeweler takes into account when they select diamonds.

    When it comes down to it there is nothing more special and symbolic of your relationship than a diamond engagement ring. Something so important requires interaction, sight and connection, when it’s right, its right!

     

    coreyCorey, Assistant Manager
    Day's Jewelers, Manchester

    I have been with Day’s Jewelers since June 2008. I really enjoy it when our guests’ eyes light up when they are satisfied with our service. It can be something as simple as cleaning someone’s jewelry to finding the perfect piece of jewelry. Learn more about Corey.

     

     

  • How to Buy a Diamond: The 4C's and the 5th

    Often I have guests come into Day's with this perplexed and dazed look that I've come to know well.  I often see guys with this look and it has a simple cause:  They are about to make one of the biggest decisions of their lives by asking their loved one to marry them.  The perplexed look is caused by information overload as they try to understand buying a diamond.

    It seems simple at first...at least until you start to search the internet.  Sure, there are any number of websites that will quote you chapter and verse on the 4Cs of Color, Cut, Clarity, and Carat Weight.  However, few to none offer any real advice on how to actually put the knowledge to use.  Hopefully I can help with that.  Before I explain how to use the knowledge you have soaked up, we should review the basics of buying a diamond and knowing what all that information means.

    Carat Weight

    The easiest to understand of all the measurements, carat weight simply put is how big the stone actually is.  The bigger they are, the rarer they are.  The rarer they are, they more they cost.  The one thing to remember in this measurement is that the price jumps exponentially when key sizes like 1 carat are reached.  For example:  A 1/2 carat diamond may sell for $1000, but that will not translate to a 1 carat of equal stats being $2000.  The same diamond in a 1 carat will likely start around $3000.

    Color

    dsctf0106_1Color is the measure of the absence of color.  It is far more natural for a diamond to have color than to not have color.  In our current market, whiter diamonds are preferred over diamonds with more yellow.  As a result, the whiter diamonds are priced higher due to their rarity and demand.  In fact, many of the darker yellow/brown diamonds are sent for treatment to change their color to blues, greens, yellows and pinks to make them more appealing.  As a general guide, a diamond of I color or better should be used when setting into white gold to prevent seeing yellow in the diamond.

    Clarity

    Clarity is the measure of the freedom from natural characteristics or inclusions.  As with color, diamonds tend to have internal characteristics rather than to be free of them.  In fact, only about 19% of all the diamonds mined in a year are free enough of inclusions to be used in jewelry.  The vast majority end up in tools like drill bits and saws.  As a guide on this measurement, anything at I1 and below will have visible characteristics you will be able to see without the aid of any magnification.

    Cut

     

    dssvf0041_1_1Cut is my personal favorite item to discuss and one of my pet peeves.  In the industry, it is common to see jewelers refer to color and clarity as "quality.”  There is only one quality factor in a diamond and that is the cut.  Man has no control over color and very little control over the clarity of a natural, untreated diamond.  Both of those factors are controlled by Mother Nature.  It is much more accurate to refer to color and clarity as rarity factors.  The cut of a diamond accounts for 30% of a finished diamond's cost and has a tremendous impact on the beauty of a diamond.

    Okay.  So the basics are out of the way.  Looks the same as what you read on the websites, just shorter right?  It is.  Now comes the part where I tell you it's good to know this, but it is useless if you cannot apply the knowledge.  So....let's do some applying.

    I mention the fifth "C" on the header of this article.  The fifth C is actually what we in the industry refer to as the "face up" of the diamond.  It does not sound very technical....and it is not.  It simply refers to how the diamond looks when you view it.  If it faces up well, then it usually has great fire and brilliance.  It usually looks white and inclusions are not visible.  If it faces up poorly, it usually does not have great brilliance or fire and may exhibit more color or inclusions than you might expect from its grade.

    So who judges this?  This is the great part...wait for it...YOU DO!  The fifth "C" is actually spelled SEE, as in you must see it!  It is entirely possible for a diamond with great stats to be not so great and it is also possible for a diamond with average stats to be absolutely beautiful.  This does impact the price.  That is one of the reasons you get ranges of prices when you search the internet by statistics.  Two diamonds with the same statistics and different prices may look very different from one another.

    Now I have you really wondering what to do?  Here are three simple steps to help you keep your head from spinning when buying a diamond.

    1.  Do your research.  Go to the Gemological Institute of America and learn about the 4 C's from the inventor of the current grading system.  Learn what stats are likely to suit your needs.   Go to stores or online and get a feel for price.  Remember:  It is a feel for price, not an absolute.

    2.  Find someone you can trust.  It is much easier to purchase a diamond if you can put some of the work on someone else and know they will steer you in the right direction.  Get to know your jewelers in the area.  Ask friends and neighbors who to go to if you are not familiar.  You will be shocked at how many have a specific person they buy from.  Why?  Because the sales associate has proved to be trustworthy.

    3.  Look at the diamond.  Do not get caught up in what I like to call alphabet soup.  Judge a diamond as you would judge a painting.  Ask yourself if it truly is beautiful.  A diamond is Mother Nature’s work of art and should be beautiful to your eye, just like a painting.  Use the grading as a guide.  Do not let it blind you to the beauty or lack thereof.

    In the end, you want to get a diamond you will be proud to give her and one that she will be proud to wear.  Let your eyes and heart make the final decision and use the stats of the diamond to help make sure you get a good value for your money.

    About the Blogger:

     

    MarkPoulinMark Poulin, Store Manager,
    Auburn Day's Jewelers

    Originally from Michigan, Mark decided to settle in Maine because of the wonderful quality of life and because it is a beautiful and safe place to raise his children. Read more...

     

    If you would like to learn more about all the factors of a diamond and be the diamond guru for all your friends check out our guide:

     

     

     

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Day's Jewelers requires suppliers to provide a written warranty, for every diamond purchased, that it was acquired from non-conflict sources. Furthermore, as a certified member of the Responsible Jewellery Council, Day's is committed to supporting and promoting the highest level of social, ethical and environmental responsibility in our communities and in the areas of the world where our products are sourced. Learn more...

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If for any reason you are not 100% satisfied with your purchase within 30 days of receipt, you may return any merchandise that has not been altered, engraved or customized for a refund, credit or exchange. Merchandise returned must be in its original condition.

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Your jewelry purchased from Day's Jewelers is warranted for a lifetime against defects in materials and craftsmanship. To be eligible for this warranty, your piece of jewelry must be inspected at any Day's store at least once every six months. If you should live in an area where there is no Day's store located, we would be happy to recommend a reputable jeweler to perform the required semi-annual inspections. Day's also offers a low cost extended care plan that covers normal wear and tear of items not deemed as defective.

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Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.

DAY'S BEST PRICE PROMISE

Day's adheres to an everyday low price policy so you can always shop knowing you’re getting the best price possible from an authorized retailer.