5 Steps: Football to Forevermark Diamonds

football-diamonds-300x210Some ladies (like me) really love football and love the culture of watching it with their men. Some women hate it and would rather do ANYTHING else with their Sundays, Mondays, and Thursdays than watching a bunch of men running around tackling each other.

Generally, men tend to feel the same way about diamonds. Some men would rather do ANYTHING rather than step a foot into a jewelry store because they have no idea what they are looking for and wonder why everything costs so much.

So what is a girl to do? Easy. Train her man to love diamonds using a language he understands and LOVES. Because I love football, AND diamonds, I am uniquely qualified to help you train him. When you’ve finished these 5 steps, your man will find Forevermark diamonds just as exciting as a touchdown…

Step 1: Put it in terms he understands

Let’s start by replacing the word “Forevermark” with his favorite team (I’m going to use the Patriots for this example because they’re my favorite team). Next, replace “diamond” with the word “player”

Forevermark = PATRIOTS; Diamond(s) = PLAYERS(s) - With me so far?

Step 2: Show you care

This is going to take a little practice and dedication (much like playing football). It will only work if you really pretend, with all your might that you care about his team and his players while hitting him with the game plan. You may even want to set this up months in advance by sitting and watching a couple games with him.

 

watching-football-tvStep 3: Prep the “playing field”

This step is KEY to ensuring your message is received.  First, make sure the game is on and he’s settled into his favorite place in the living room. Second bring him an ice cold beer (and some hot wings if you think he’ll be a particularly difficult student.) The idea is to make him EXTREMELY comfortable. I know this sounds really 50’s housewife but keep the goal in mind. If you stomach this part, you’re going to get a diamond out of it.

Step 4: Wait for a commercial

Initiate the “game plan” during a commercial and ONLY a commercial. If you start while the game is on, you might as well just talk to the wall because it’s more likely to get you the diamond than he is. Hit him with the game plan over several commercial breaks. Don’t try to cram it all into one.

Step 5: Execute the Game Plan

The game plan is made up of “plays” (that’s what they call those things they do in football). Each play gets him closer to scoring YOU a Forevermark. Deliver each play like you mean it. Give it all you’ve got.

Play 1 (Beauty) -- 

You: “I didn’t realize how hand-picked and amazingly athletic PATRIOTS PLAYERS are. Their athleticism is unleashed using skill and artistry of the game. PATRIOTS coaches must select only those PLAYERS who are truly the best.”

Him: “You’re right! Like how they recruited…. Blah blah blah”

You: “That’s so cool. It’s kind of like at Day’s Jewelers, how they have these diamonds that are handpicked just like Patriot Players. I think they’re called Forevermark Diamonds. They are pretty amazing…like that Tom Brady guy!”

Play 2 (Rare) –

You: “These PATRIOTS PLAYERS really are selected for their exceptional abilities, aren’t they? It seems like only PLAYERS that meet stringent standards are eligible to become a PATRIOT – all others must be GIANTS (they’ll understand this – you don’t have to).”

Him: He laughs and looks at you lovingly.

You:  “There should be a rule that less than one percent of the world's PLAYERS can carry the PATRIOTS name – it only seems fair considering how awesome they are. That’s how Forevermark Diamonds at Day’s Jewelers are picked – only 1% of the world’s diamonds are recruited to become a Forevermark Diamond.”

Play 3 (Responsibly Sourced) –

You: “These PLAYERS are picked from a small number of carefully selected colleges and high schools aren’t they?

Him: “Yeah. They only recruit from blah blah blah”

You: “Hmm. Interesting. They must be committed to the highest athletic standards. It seems like these PATRIOTS PLAYERS benefit the fans, their communities and the whole country! It’s kind of weird how similar those Forevermark Diamonds are because they are responsibly sourced too, like Patriots Players.”

Play 4 (The Inscription (tattooed)) –

You: “Do each of the PLAYERS get tattooed with the PATRIOT logo? Do fans?
Him: “Some do but it isn’t required or anything.”

You: “Well they should make it a requirement because a tattoo would be proof to their fans that they in fact hold to the PATRIOT promise – to be different and better than the rest. All Forevermark Diamonds have tattoos

Him: “The diamonds have tattoos?”

You: “Yeah. Each one has an inscription at its core and that’s how people know it’s a Forevermark.”

 

comu_dste0561_blog2012By the time the game is over you will have subconsciously planted all of the knowledge he’s going to need. Once the game plan is set in motion all you have to do is exercise a little patience. If you’re successful he’ll be dreaming at night about tattooed Patriots kicking Forevermark Diamonds through the field goal and he’ll wake up with a weird urgency to get you one of these Forevermark Diamonds.

After you get your Forevermark Diamond - you can register it online… (this is the equivalent of Fantasy Football – we’ll walk through this after you get the diamond! But more than likely, football season will be over and you won’t have to worry about it – it’ll be basketball season.)

Good luck… and if you need any help – it’s called “subbing” in sports – just ask and I’ve got your back!

Your Coach: 

 

dsc_4774As an avid football lover and fashionista, this blog was super fun to write and I really hope you enjoy it! Don't be scared to try it out either... and share it with your girlfriends that you know are trying to hint to their boyfriends too!

If you have questions, or want to give him reading material, check out this Forevermark Diamond Buying Guide . Not as fun as football - but still interesting.

Keep me posted on your luck!

~Melissa 

 

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